Break Into Public Relations

Laureen Martinez, APR is the senior director of marketing and communications at the Orlando Economic Development Commission. Discover why she left the life of a television news reporter just before the economy tanked and why she doesn't regret it. Laureen also tells how she managed the transition and gives advice so you can do the same. Plus, find out if this is the last episode of the podcast.

"Unite the seven!" If you're wondering whether or not you're cut out for public relations, this episode is for you. Discover the seven skills and attributes you must possess to make it in this industry including the ability to write, the knack to be curious and the power to be imaginative. The good news is that most of these skills can be learned and cultivated.

Bruce Wawrzyniak is the president of Now Hear This, a PR agency he founded, and has been at this communications game for more than 25 years. Listen as he explains how his various passions including sports and broadcasting have intersected with his PR career. Bruce also shares valuable networking advice as well as what you should do if you have zero public relations experience and are trying to get a job in this industry.

Let's face it — public relations is a very broad term. What does the job entail? Host Mark Schaub breaks down the four functions of PR: media relations, internal communications, social media and brand journalism. Discover what careers transition best for each and the skills required throughout.

You're interested in a PR career but don't know where to start — that's okay because Mark Schaub is here to tell you where to find jobs in public relations. Forget Indeed.com, Monster.com and even craigslist; follow these tips and you'll be applying for a PR job in no time.

Jennine Miller is the Public Relations Specialist II at Orlando Science Center, and former intern of "Break Into Public Relations" host Mark Schaub. Jennine succeeded Mark at the Science Center and has taken the position to new heights. In this episode, Jennine speaks directly to college students aspiring to make it in PR. Listen as she shares how an internship led to a part-time position, and she turned it down to — gasp! — pursue another unpaid internship. Jennine also speaks to the importance of building your personal brand online and how to apply for your first full-time job before you even graduate!

Host Mark Schaub takes this episode to speak on why you should consider a career in public relations. No two days are the same, the emergence of social media, the constant evolution of the industry and the ability to apply PR at a company you're passionate about are just some of the reasons why there's no better time than now to be in PR.

Leonardo Santiago is the vice president of communications for Orlando City Soccer Club, one of Major League Soccer’s newest teams. Lenny explains how public relations enables you combine your professional life with your passion, how keeping in contact can lead to job opportunities and how to get a foot in the door of the sports industry.

Host of "Break Into Public Relations" and PR professional Mark Schaub was invited to speak at the first meeting in 2016 for Quotes, University of Central Florida's public relations club. Mark discussed the media relations aspect of PR, what to expect in a media interview and students can gain spokesperson experience even before they graduate.

Kelly-Anne Suarez is the assistant manager of communications for Crayola Experience. Kelly-Anne explains how her time as a newspaper reporter has been vital in her transition to PR professional. She also tells you why it's important to develop a voice that is "human," and that while change is scary, you should embrace it.

Roy Reid, APR is the executive director for business communications at the University of Central Florida. Roy shares why there’s never been a better time to be in public relations; why you should never stop seeking mentors; and what he looks for in a job candidate. He also explains what it means to be a strong writer and ways to improve your own skills.

Jeff Stanford is the vice president of marketing at Orlando Science Center and is a 20-year veteran of public relations. Jeff is the mentor to host Mark Schaub and helped him break into the industry. Hear why a journalist is best equipped to transition into a PR career, how retail experience is relevant to a communications job and why it’s important to always have writing samples at the ready.

Doreen Overstreet, APR is the public information officer at Orange County Government. Listen as she discusses the importance of internship and volunteer opportunities when you’re trying to break into PR. She also explains what it means to be “pleasantly persistent” in your quest to score that first job in public relations. Finally, find out how Doreen helped host Mark Schaub get his start years ago!

Jennifer Wakefield, APR is the vice president of marketing and communications at the Orlando Economic Development Commission. Hear how a journalist told her not to pursue a career in news and to practice public relations instead. Jen also shares how the power of networking will put you on the short path to a job in PR.

Sara Brady is one of the foremost authorities on crisis management and is the president of her own PR firm. Find out why she left her job as a reporter, entered the world of public relations and never looked back. Sara explains how to best prepare for a transition into the PR industry and why it isn’t “the dark side” as some people in the news media would like to portray it.

Mark Schaub is a digital marketing and public relations strategist, and host of "Break Into Public Relations." Listen as he shares his journey to the world of PR, why he thinks it can help you and what he has in store for listeners of the podcast.