Hustle & Flow With Heather Hubbard

I believe that websites are important for all businesses. While it may not be your primary marketing or sales tool, a good (or bad) website creates an immediate impression of your brand as well as your credibility, expertise, personal style, and use of technology. In the constantly-evolving digital age, it’s something we all need to be looking at and updating every single year – both in terms of aesthetics, functionality, and conversions. I’m redoing my website right now for these very reasons, so I wanted to bring on my web designer and developer, Amber Vilhauer, to share her best tips with you as well. What we cover in this episode: • How Amber went from a marketing and sales corporate superstar to starting her own agency • Lessons learned from a decade of entrepreneurship • Why narrowing your focus and speaking to your ideal customers is critical to the success of your website (and business) • Tips and strategies for creating an effective website • Why everyone needs a website and how it can help move your