Naully Nicolas

In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively, America’s globetrotters parted with a relatively paltry $123.6bn. In this #Travelcast episode, I receive Chinese Outbound Tourism Specialist, Berenice Pendzialek, to speaks about China’s technological trends and shares her expert ideas and strategies on how to connect with Chinese tourists along different touchpoints of the customer journey.