Hallocasa International Real Estate Show

This episode is brought to you by the International MLS Forum, the global meeting focused on how real estate markets organize listing data, licensing, and standards across the globe. It brings together MLS leaders, regulators, brokers, and technology providers to allow real time and transparent real estate data exchange, cross border corporation, and market trust.The next meeting will be held in November, 2026 in Abu Dhabi.Register with the link here: https://mlsforum.org/This time, we interviewed Giulio Azzolini (head of MLS/CRM technology at FRIMM and CEO of Listing+) about how Listing+ evolved from Italy’s early adoption of the American MLS concept into an all-in-one MLS, CRM, and growing AI platform used by nearly 3,000 agents and facilitating about €80M in annual commission exchange. Giulio explains what CRM means for Italian agents, why MLS adoption is challenged by culture, regulation, and the mediator model (agents paid by both buyer and seller), and why exclusivity and standardization matter for trus