The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies in real time.First, I speak with a skincare entrepreneur, about how to bundle her best-selling products in a way that feels like a complete solution for her customers. We talk about creating intentional regimens (like anti-aging or dry skin kits), offering small value-based incentives, and reinforcing her brand through packaging and bonuses. Then, we shift into a conversation about subscriptions—and why I usually recommend holding off on those until your business has steady repeat customers.Next, I coach a jewelry maker from the UK who’s exploring how to increase her order value at in-person markets and on Etsy. The key? Understanding what your customer actually want