The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.This episode is for all my multi-passionate creatives who are asking, “Where do I go from here?” If you're in the messy middle—between what used to work and what’s next—you’re g