The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Welcome back, product bosses! Today we have an exciting coaching session with Brittany from Embroidery Babe Design Co, who is looking to turn her creative side hustle into a profitable business. If you're in the same boat and want to make your hobby a sustainable business, this episode is for you!Brittany, a mom of two with a full-time job, has been juggling her embroidery business on the side. She feels stuck and is seeking ways to generate more consistent revenue and profitability. Together, we dive deep into the foundational steps of determining her business type, understanding her 'why', and conducting thorough market research.We discuss the importance of a time audit to appropriately price her products, adding labor costs, and the necessity of differentiating her brand in a crowded market. We also touch on market research techniques to elevate her brand and make it appealing to her ideal customer base.Tune in to explore how Brittany can pivot her hobby into a real, profitable business and learn actionabl