The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Ep. 80: We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”.  Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers!  The tips and tricks she shares in this episode are eye-opening and inspirational.  Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers.  But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t. Connect with Kelsey: Dorai Home Website Dorai Home Instagram "How to launch a female focused product on Kickstarter: the 10-step guide to win over women with your crowdfunding campaign" on the Dorai Home blog   -- This episode was brought to you by the Product Powerhouse Summit we are so excited to be a part of. It's a 3-day virtual event