The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Happy new year! We’re really, really, really excited for the year ahead (knock on wood). We want this to be a very big year for your business, which is why now is the time to make sure you don’t have all our eggs in one basket, and that you’re prepared for anything that 2022 might throw at you.The best thing you can do to level up, and take your business further than ever before, is to make sure you have an amazing marketing strategy. But if there’s one thing the last year has taught us about marketing, it’s that you can’t rely on just one stream. Your marketing strategy needs to look more like a spider web than a straight line. Any one specific website or platform could go down without warning (remember the Facebook shutdown of 2021?!), or they might change their algorithms (yes, we’re looking at you Instagram) in a way that prevents you from getting the traction you’re used to or rely on for income. It’s time to stop betting it all on social media and focus on POP marketing, instead. Don’t just us