On Air With Ella

"Processed food doesn’t contain the food that it is pretending to be." - Mark Schatzker In his most recent book The Dorito Effect, best-selling author and food journalist Mark Schatker says "the cause of our food problem will not be found in individual nutrients." Rather, it's flavor, and its impact on human behavior (namely, eating), that has changed dramatically and led us so very far away from nutritional wisdom to our current blazing path toward obesity, diabetes and chronic disease. He's talking to us about how this underestimated component is demonstrated perfectly in what he's dubbed "the Dorito effect." "Modern food may be the most compelling lie ever told."  What We Talk About: How the Dorito became the metaphor for modern food  Why we won't solve our eating problem until we understand the role of flavor and human behavior Food addiction is not fun. How even rats can come to rely on their next "hit." "Natural flavor" = artificial flavorings, and they're in your pantry, your fridge, your freezer an