Going North Podcast

“Spend your days focusing on what's needed, not what's normal.” – Erin Hatzikostas Today’s featured award-winning bestselling bookcaster is a mom, wife, TEDx speaker, business coach, Authenticity Aficionado, and the founder & CEO of B Authentic INC., Erin Hatzikostas. Erin and I had a fun on a bun chat about her upcoming book, “The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own”, how authenticity can be a strategy for success, and more!!Key Things You’ll Learn:What is the 50% Rule and how it came aboutWhat inspired Erin to become an award-winning author when she’s not a big fan of nonfiction booksWhat setback Erin used as a setup for successThe six principles of strategic authenticityErin’s Site: https://www.bauthenticinc.com/Erin’s Books: https://www.amazon.com/stores/author/B08W6JC869/allbooksErin’s Podcast, “b Cause Work Doesn't Have to Suck”: https://www.bauthenticinc.com/podcastErin’s TEDx Talk: https://www.youtube.com/watch?v=p6Le9WMZ2MYThe opening track is titled "