Hustle & Flow With Heather Hubbard

What do Nike, Disney, IKEA, American Express, Mercedes-Benz, and Santa (yes, jolly old Saint Nick) have in common? They’ve all called upon Keka DasGupta to build their branding and marketing strategies. Today, as a global keynote and TEDx speaker, Keka empowers people to build unstoppable brand-like confidence (imagine being as confident as Prada, Apple, Coca-Cola, etc.). After all, have you ever met a brand with low self-esteem? Chapters 00:26 - Meet Keka DasGupta  02:48 - What makes a good brand  05:50 - People-pleasing weakens your brand   10:03 - Focus on your biggest fans and build community  14:48 - Building self-confidence in your brand 20:30 - Unapologetically promote yourself 25:57 - Share, don't withhold, your gifts 33:28 - Dealing with negativity bias  39:30 - Connect with Keka DasGupta   To learn more about Keka DasGupta and her work, visit her website. You can also stay connected with Keka by following her on Instagram, LinkedIn, and YouTube. Want insider access and perks? Join my newsletter to u