Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately...