Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the...

La Vuelta al Mundo en 80 Dias es el relato de las aventuiras de Phileas Fogg y su sirviente Passpartout, cuando ambos se embarcan en la apuesta de que era posible dar la vuelta al...

Nesta emocionante sequência de A guerra dos tronos, George R. R. Martin cria uma obra incomparável. A fúria dos reis nos transporta para um mundo de festas e vinganças,...

Este audiolibro está narrado en castellano.El profesor Lidenbrock, que une a su condición de verdadero sabio una terquedad sin límites, descifra un viejo pergamino devolviendo...

- Este audiolibro está narrado en Español neutral."Si se atuvieran a la propia experiencia, sentirían siempre que eso no es lo que quieren, que no hay nada más aburrido y...