Business Conversations With Clive Enever

Many businesses focus on website traffic, but what happens when people land on your site, and how do you convert them from browser to buyer. Digital guru Dave Hyman returns to the Business Conversations podcast to discuss the power of paid ad campaigns and how business can use them to best effect. In this episode Dave and I discuss: •How conversion optimisation works •How to improve your conversion performance and alleviating roadblocks to encourage customer transactions •The importance of differentiation and defining your unique selling proposition Dave Hyman is a forward thinking digital marketer who founded Reform Digital - a conversion focused digital marketing agency which utilises the power of Paid Ads to improve customers revenue. Dave is a conversion optimisation specialist, helping businesses maximise their digital strategy by helping them convert. With 7+ years in digital marketing, Dave is always pushing the boundaries of digital strategy and puts performance in front of all else! Each we

Success leaves clues. Paying attention to the little things we do builds the foundations for taking risks and striving for success. In this Business Conversation, psychologist Dr Jo Lukins explains when we methodically do 'what's needed' every day we set ourselves up to reach our potential. She notes putting winning habits in place is the pathway to success and these habits are formed in response to the 30,000- 40,000 decisions we make every day. "When we understand the importance of habits, how they are formed and strategies we can put in place to form helpful habits we set ourselves on the pathway to success," she says. Jo and I discuss: •The importance of habits. •How habits are formed. •How to create more helpful habits. Dr Jo Lukins spends her day inside the heads of individuals and organisations, seeking to understand what makes them tick and assisting them to reach their potential. A psychological Indiana Jones, she describes it as a truly fascinating career that she is grateful for every day

Business owners wear many hats, and while they may know their numbers, that doesn't necessarily mean they are expert in finance. In fact often the financials fall to last on the list when it comes to looking at the big picture of business. In this Business Conversation, CFO On Call co-founder Sue Hirst joins me to discuss the importance of expert insight when it comes to business financials. In this podcast, we discuss: •Understanding what impacts cash flow and how cash flow forecasting provides you with a big picture •Planning strategy based on the forecast i.e. 'What If' scenarios •The what, where and how of securing external funding (there are more avenues than you might think) Sue Hirst is a Co-Founder of CFO On Call - a company which services small business with experienced Chief Financial Offices. She is passionate about helping business owners to understand financial issues in 'plain English' so they can see how small changes offer big impacts. Each week I'm joined by a new guest to dive into t

Looking to add extra interest to a charity or corporate event? Then a celebrity artist might be just the drawcard to boost revenue, increase ticket sales and see your event trending on social media. In this Business Conversation, celebrity talent producer and entertainment lawyer Rachel Dalton joins me from the US to discuss the benefits of hiring celebrity talent for your event, and what's involved. Rachel also has some great creative ideas for smaller, more intimate experiential gifts with your favorite celebrities. In this podcast, Rachel and I discuss: •The benefits of hiring a celebrity for your event •How to make this work on almost any budget •What is really involved, including the rider and technical aspects Rachel Dalton is the founder and president of her own celebrity and talent production company based in New York City. Rachel is a trusted, verified resource for sourcing top celebrity entertainment since 2001. After graduating from the University of Pennsylvania Law School, Rachel practic

Adversity is a fact of life. Resilience is that ineffable quality that allows some people to be knocked down by life and come back at least as strong as before. In this Business Conversation holistic nutritionist, naturopath and psychologist Elizabeth Clamon and I discuss how to overcome adversity, and find a way to rise from the ashes. Drawing on her personal stories of overcoming adversity, Elizabeth helps people see factors that help them become resilient, focusing on how to develop a "personal why" that gives life and work meaning, and frame it into a larger context. She notes having a clear sense of purpose helps you assess setbacks within the framework of a broader perspective, take charge of your life, career, development and not expect someone else to choose your path. Key areas of this podcast include: •Embracing self-empowerment •Defining Your Purpose •Developing a positive attitude, optimism, and see adversity as a form of helpful feedback Elizabeth M. Clamon studied Holistic Nutrition and

Creating a winning LinkedIn profile that projects the difference you deliver helps let others know about you. A stand-out profile also ensures collaborators see you as credible, and in being aware of your specialist knowledge and expertise, are more likely to refer business to you. If you want to be noticed, you have to know how to use LinkedIn as a personal branding tool. If you want to make money and funnel clients, you have to see LinkedIn as a database of people you can partner and grow with - of how reciprocity, authenticity and a willingness to help others will further your own professional goals." In the Business Conversation, LinkedIn trainer and profile writer Karen Tisdell and I discuss: •Creating a winning LinkedIn profile •Creating versus curating content - what to publish, why to publish. •Building relationships online An early-adopter of LinkedIn, Karen Tisdell recognised the platform's potential when working as a recruiter. Identifying a niche and foreseeing the importance of how profe

At some stage, almost every small business has an issue with late payments, with outstanding accounts directly impacting the business bottom line. In this Business Conversation, we tap into the expertise of debt recovery expert Anthony Igra, who offers his insight into how to manage late payments and nip them in the bud. Anthony and I discuss: •How to balance the two hats of business owner and accountant, so you can confidently ask for payment without blurring the lines or losing the client •The systems required to avoid late payments in the first place •How to spot a 'bad client', when to move on, and when you should seek expert help Anthony Igra is the managing director of Contractor's Debt Recovery, a company that specialises in recovering money owed to contractors and subcontractors in the construction industry. Every year Anthony and his team recover over $6 million in payments to help his hardworking clients, many of whom are small business owners. Each week I'm joined by a new guest to dive in

Old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketing strategies with a potent mindset. In this Business Conversation, marketing guru Rachel Allan and I discuss •defining your personal success •understanding the simplicity of marketing •mixing mindset, marketing and business Rachel Allan is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. She is a sought after coach and consultant, with 26 years marketing experience, including 15 in her own business. Rachel's expertise is in strategic and integrated marketing. Where she enables business owners to think bigger about their business, and to identify and respond to opportunities. Her mission is to see business owners become the best versions of themselves. Each week I'm joined by a new guest to dive into the many facets of business. Subscribe to my podcast here to join the Business

As the founder of 99aupairs, Irene Becker has created an award-winnng successful solution for busy families based on her own personal experience of juggling family and the work-life balance. In this Business Conversations Podcast, Irene and I discuss: 1. How she came to start 99aupairs 2. The evolution of 99aupairs, including its growth in unexpected areas and how that changed the business strategy 3.Coping with the day-to-day running of business Irene Becker, is a full-time working mum of two wonderful children, a wife, full-time corporate professional, and a multi-award-winning female entrepreneur. In 2017,she started 99aupairs.com - a start-up that's recognised among Anthill's Top 100 Cool Companies and Australia's Top 50 Small Business Leaders. Her philosophies and values encapsulate the importance of family togetherness, financial freedom, self-fulfillment and pursuing passion, and she notes the journey of an entrepreneur is a journey of self-growth. Each week I'm joined by a new guest to dive into

Every business needs a backup plan, but how do you prepare for the worst? Award winning author and international speaker Dr KAZ hosts 'disaster parties', working with businesses large and small to consider and prepare for worst-case scenarios. Fun, engaging and team-oriented, disaster parties encourage leaders and staff to work through the thinking that's needed to handle obstacles in business. In this Business Conversations Podcast, Dr KAZ and I discuss: • The importance of disaster planning • What a disaster party is and why it's so effective • The components of a disaster party and how it engages participants • How to host a disaster party live or virtually to protect and grow your business. Dr KAZ, is an award-winning international speaker, executive coach, author and brain trainer, who has worked with Fortune 100 companies, international associations, three Olympic teams and 34 Olympians. KAZ works with movers and shakers and impact makers on getting unstuck and teaching how to live in "Competitive Ba

Uwe Jacobs has worked in the corporate world for over 25 years. His area of expertise is financial control, contract law, and project management. He decided to take those years of experience and devote them to helping people find their right place for investing to deliver their desired outcomes. Most importantly, Uwe is also a proud father of two much-loved daughters. In this Business Conversations podcast, Uwe shares an insight into how anyone can ensure options in financial Independence, options in retirement or leaving a legacy. Top three topics covered in this podcast include: •Where are you now? •Where do you want to go? •What is the best path to your goal? His experience as a full-time property investor since 2003 and the Property Friends system has put many of his clients into a secure financial future, to an extent rarely achievable by most. With 76% return clients, the Property Friends System has over and over been proven to be low risk, predictable, and furthermore can be duplicated, having a

Cybercrime costs Australian businesses up to $1 billion annually, and small business is not immune to the threat. In fact small businesses are directly targeted about 43 per cent of the time. In this podcast security expert Tony Anscombe and I discuss the cybersecurity risk to small and medium business, looking at how cybercrime has become today's fastest-growing form of criminal activity. Key areas discussed in this Business Conversation include: •Types of cyber threats •Cybersecurity and digital transformation •How organisations can mitigate their cybersecurity risks Tony Anscombe is the Chief Security Evangelist for anti-virus company ESET. With over 20 years of security industry experience, Tony is an established author, blogger and international speaker on the current threat landscape, security technologies and products, data protection, privacy and trust, and Internet safety.

Ever feel you and your boss don't speak the same language? You're absolutely right! Bosses have their own unique language and it revolves around a very specific mindset. In this Business Conversations podcast, human resources expert Brenda Neckvatal and I discuss how to build a positive relationship with your boss. The points discussed in this podcast include: 1. The four rules of 'Boss Talk' 2. How you can take strides to improve your communication with your boss 3. How you can build trust, and become that valuable resource your boss needs to help you be successful Brenda Neckvatal is a practising human resource professional and business consultant with vast experience, spanning over 20 years. She is the Host of Best Practices in Human Resources Podcast and the Co-Host of A PR Lady and & HR Lady Walk into A Bar Podcast. Brenda has experience working in five Fortune 500 corporations, has consulted over 450 c-suite executives, and led the reformation of HR infrastructure within 400 small businesses.

There is no better salesperson than a satisfied customer. While marketers, advertisers, and actual salespeople have a goal they're trying to reach, other consumers have nothing to gain by encouraging you to buy a product or service. It's that simple. In this Business Conversation, brand visibility expert Kim Speed discusses how to get customers to become 'loving, loyal fans' who speak up on behalf of your business through testimonials and word of mouth referrals. The three key areas discussed in this podcast include: •Why testimonials, reviews and referrals are so important to your business •How to easily get your clients to provide testimonials •What you can do with these testimonials to build your brand credibility and drive sales Kim Speed is a brand visibility expert, speaker, creative director, best-selling Amazon author and recipient of the 2019 Most Influential Business Woman in Brand Development. Kim has worked as a graphic designer, art director, and creative director during her years in the

After serving in the Australian armed forces, entrepreneur Craig Dempsey has gone onto become a successful business operator in Latin America where he co-founded Biz Latin Hub. In this Business Conversations podcast, Craig shares an insight into the entrepreneur mindset, including the character traits required to become an entrepreneur and what's needed to start a business. Craig and I discuss: •The importance of planning •Identifying your unique business proposition and attracting clients •Making your own luck amidst the challenges faced in business Craig Dempsey is a seasoned business professional in Latin America. He is the managing director and co-founder of the Biz Latin Hub Group which specialises in assisting businesses with market entry and back office services in Latin America.

In business, we often talk about growth, but how do we achieve it, and is it possible without sacrificing the work/life balance? Entrepreneur Leigh Rust is proof that high growth can be achieved while still enjoying the life you deserve. In this Business Conversations podcast, Leigh shares an insight into how he quadrupled his business marketshare within three years and how he still maintains productivity and lifestyle by blocking time in his day. In this podcast we cover: •Leigh's business story - from humble beginnings to a multi-million enterprise •The art of scaling up •Tips for better Work/Life Balance Leigh Rust is the Co-founder and Director of Safetyline Jalousie Louvre Windows - an Australian manufacturing business headquartered in Sydney with offices in Brisbane, Melbourne and Malaysia. He is currently ranked #19 in the top 100 Young Entrepreneurs in Australia. From humble beginnings, Leigh was initially turned away from working in his father's business to pursue his own career. After beco

In today's global, intertwined economy, patent trolls are a threat to innovation, both now and in the future. In the US, trolls are known to track patent activity and take advantage of the slightest opportunity, and this is likely to increase in other markets. In this Business Conversations podcast, Intellectual Property expert Ken Seddon discusses the strategies that many of the world's top innovators in AI, cloud, blockchain, autonomous vehicles, electronics, and 5G are using to protect themselves from costly and unwanted patent troll litigation. The three key areas discussed in this Business Conversations podcast include: •What is a patent assertion entity (PAE or "patent troll") •How does a patent troll affect business both in Australia and around the world •How can a company protect its innovation from costly patent litigation Ken Seddon is the CEO of LOT Network - an international community of the world's leading high-tech companies committed to protecting its members from costly patent troll lit

Not all business ideas will be met with open arms. In fact some of the best have evolved despite fierce opposition. In this Business Podcast, I sit down with an entrepreneur who overcame criticism to build a successful brand. Madelaine Scarf is the co-founder and general manager of TECMASK, a 100 per cent Australian owned business and leading provider of stylish disposable face masks. After initially launching in Japan, the business has grown its sales YoY by 1917 per cent and is stocked in leading pharmacy retailers such as Priceline and Amcal. Madelaine and I discuss: •The entrepreneurial journey and how the idea for TECMASK came about •Overcoming criticism and listening to your gut instinct when making business decisions •The reality of owning your own business including the recent pandemic's impact on demand Madelaine Scarf co-founded TECMASK in 2015 along with her father, David Scarf, following a trip in 2012 to Japan, which saw her fall sick mid-flight that threatened to ruin her holiday. What

Social media is a critical tool when it comes to establishing your business identity and forming an authentic relationship with your audience. In this podcast with Hollywood filmmaker and composer Nicole Russin-McFarland, we explore what it takes to build an effective social media profile that benefits your career. The three key areas of the podcast topic: •Being active on social media •The importance of being yourself •Tips on doing as much as you can with little money Nicole explains winning an Oscar is all we see within the film industry. But what many people believe about becoming a studio filmmaker is incorrect. Making your first major studio film is not about running into your favourite director at a restaurant and handing him your script. Instead it's about building a credible, authentic personal brand Nicole Russin-McFarland is a former New York agency model who harnesses the power of the Internet to create personal brand as a credible film director and film score composer that reads like a We

Not every business is suited to bootstrapping, but for those that are it offers the potential to grow a resilient, profitable business that relies on customers to create success. In this podcast, Villa Finder founder Daniel Rouquette shares the story of how he created a hugely successful travel company from scratch using only the funds generated by the business. Daniel and I discuss: •What bootstrapping is and who it suits •The benefits of bootstrapping including business resilience and customer focus •The challenges of bootstrapping, and lessons Daniel has learned along the way At age 33, Daniel Rouquette is the Managing Director of Villa Finder. Established in 2012, Villa Finder is a 100 per cent bootstrapped company that has expanded 20 28 destinations with over 2000 villas in the portfolio in just 7.5 years. When he's not thinking about how to improve the business, you can find Daniel running marathons and participating in improv theater shows. Each week I'm joined by a new guest to dive into the