Albuquerque Business Podcast

Disappointment is an inevitable part of life. It can come in many forms - a failed project, a breakup, a missed promotion - and can leave us feeling lost, discouraged, and even disabled. However, disappointment can also be a powerful tool for growth and success. It all depends on how we handle it. In this article, we will explore how to get over the disappointment and use it to fuel personal growth and success. Acknowledge Your Feelings The first step to getting over disappointment is acknowledging and accepting your feelings. It's okay to be sad, angry, or frustrated. Denying or suppressing these emotions will only make the healing process longer and more painful. Take the time to process your emotions and allow yourself to feel them fully. It's also important to remember that disappointment is not a reflection of your worth or ability. Reframe Your Perspective Once you have processed your emotions, it's time to reframe your perspective. Ask yourself, "What can I learn from this experience?" Disappointment c

In this episode, we explore the importance of understanding your audience's psychological needs and how it relates to effective advertising. We discuss the AIDA model, which is a popular marketing framework used to guide marketers in creating persuasive ad campaigns. Main points: Understanding the AIDA Model: We start by explaining the AIDA model, which stands for Attention, Interest, Desire, and Action. Each of these stages represents a critical psychological step in the decision-making process of a potential customer. Attention: The first stage of AIDA is Attention, where you need to capture your audience's attention with a compelling headline or image. This is where you can differentiate your ad from the thousands of other ads that your audience may come across. Interest: The next stage is Interest, where you need to sustain the attention of your audience by providing information about the product or service you're advertising. You can achieve this by highlighting the features and benefits that appeal to

In this episode, Jason answers the top 25 most commonly asked leadership questions. From building effective teams to handling difficult employees, our host provides valuable insights and strategies for successful leadership. Main points: How can I motivate my team to work harder and achieve better results? What are some effective ways to communicate with my team and ensure they understand my expectations? How can I build trust and credibility with my team members? What are some strategies for effective delegation and task management? How can I handle conflicts and resolve issues within my team? What are some tips for managing remote teams and working from home? How can I develop my own leadership skills and continue to grow as a leader? What are some effective ways to lead by example and set a positive tone for my team? How can I provide constructive feedback to my team members without demotivating them? What are some effective strategies for performance management and evaluating employee progress? How can I

In the United States Marine Corps, tact is a highly valued leadership trait. This trait refers to the ability to handle sensitive situations and people with diplomacy and discretion. A tactful leader knows how to communicate effectively and diffuse potentially volatile situations, while also maintaining their own integrity and the integrity of their unit. Tact is especially important in the Marine Corps, where leaders are often required to interact with a diverse range of individuals, from high-ranking officers to enlisted personnel. A tactful leader knows how to communicate with each individual in a way that is respectful and effective, while also maintaining the authority of their rank. They are able to listen to the concerns of their subordinates and provide guidance and support, while also being firm when necessary. In addition to communication skills, tact also requires emotional intelligence. A tactful leader must be able to understand their own emotions and the emotions of others, and respond in a way

Decisiveness is a key trait that all successful leaders must possess. In the United States Marine Corps, this trait is highly valued and seen as a crucial aspect of leadership. A decisive leader is someone who can quickly make difficult decisions, even in the face of uncertainty. They are able to act quickly and effectively, without being paralyzed by fear or doubt. In the Marine Corps, decisiveness is essential in order to achieve success in combat operations. In combat, there is no time for hesitation or indecision. Leaders must be able to make quick and informed decisions in order to keep their troops safe and achieve their objectives. This requires a deep understanding of the situation at hand and the ability to analyze information quickly. A decisive leader must be able to weigh the risks and benefits of different options and make the best decision for their unit and mission. Being decisive is not just about making decisions quickly, however. It also involves being accountable for the consequences of tho

Define your target audience: Before creating a LinkedIn ad campaign, it is important to know who you want to reach. Start by defining your target audience by considering factors such as job title, industry, company size, location, and more. Develop a value proposition: Create a value proposition that will resonate with your target audience and explain why they should choose your company over your competitors. This statement should be clear, and concise, and highlight your company's unique selling points. Create ad content: Develop compelling ad content that will grab your target audience's attention and convince them to take action. This could be in the form of images, videos, carousel ads, or sponsored content. Make sure your content aligns with your value proposition and appeals to your target audience. Set a budget: Decide on a budget for your LinkedIn ad campaign. This will help you determine how much you can afford to spend on advertising and how many people you can reach. Choose the right targeting

We've all heard the saying, "if you want it, then you have to work for it." While this phrase is true, it's also important to consider whether our expectations are realistic. In other words, are our expectations aligned with the effort and resources we're putting in? In this blog post, we'll explore this topic and offer a reality check to help you assess the alignment of your expectations with your efforts. The Importance of Realistic Expectations Having realistic expectations is important for several reasons. First, it helps us avoid disappointment and frustration. When our expectations are too high, we're setting ourselves up for disappointment and may feel discouraged when we don't reach our goals. On the other hand, when our expectations are too low, we're not challenging ourselves enough and may not reach our full potential. Second, realistic expectations help us make informed decisions about our time and resources. When we have a clear understanding of what we can realistically achieve, we can allocate

In today's fast-paced world, it can be tempting to constantly chase the next big idea or try to fix what isn't working. However, this approach can lead to burnout, frustration, and ultimately, failure. A better strategy is to "double down" on what is working best for you, by focusing your energy and resources on your biggest wins. What is "Double Down"? Double down is a term originally used in the card game of blackjack, where a player doubles their bet in exchange for only one more card. In business and life, the concept of double down means taking a calculated risk and investing more in an activity or strategy that has proven successful. Why Double Down Works When you double down, you are leveraging your strengths and building on your successes. By focusing on what is already working, you can amplify your results, increase your efficiency, and achieve your goals faster. Additionally, by doubling down, you can reduce the time and energy you spend on things that are not working, freeing up your resources for

Leadership requires a great deal of energy, focus, and drive. By being focused, passionate, energetic, stress-free, and productive, leaders can achieve success both personally and professionally. Here are some of the key benefits of adopting these traits: Improved focus: Leaders who are focused and concentrate their energy on a single task are able to achieve more and make better use of their time. By eliminating distractions, leaders can increase their productivity and achieve their goals more quickly. Increased passion: Leaders who are passionate about their work and are driven by their beliefs are more likely to inspire others and create a positive and productive work environment. Passion can be contagious and can help to boost morale and motivation in others. Enhanced energy: Leaders who are energetic and full of vitality are able to tackle challenges and overcome obstacles with ease. They are also more likely to be seen as dynamic and inspiring, which can help to attract followers and supporters.

 How Being Aware, Present, and Centered Can Enhance Your Leadership Skills Leadership is a demanding role that requires a great deal of focus, energy, and resilience. In order to be an effective leader, it's essential to be mindful and aware of your surroundings, as well as your thoughts and emotions. Here are some of the benefits of being a mindful leader: Improved decision-making: Leaders who are mindful and centered are better equipped to make sound decisions. By being aware of their thoughts and emotions, they are less likely to be swayed by irrational impulses and are able to approach problems with a clear and level head. Increased productivity: Leaders who are mindful and present are better able to focus on the task at hand. By reducing distractions and avoiding multitasking, they can be more productive and efficient. Better relationships: Mindful leaders are more attuned to the needs and emotions of others. By being aware of the impact their actions have on others, they are better equipped to bui

Bias and beliefs can greatly impact the success of a marketing and business strategy. Here are some ways in which they can mess up your marketing and business: Limited audience appeal: Holding onto a certain belief or bias can lead to marketing campaigns that only appeal to a small segment of the population. This limits the potential customer base and could result in lost revenue. Missed market opportunities: Bias and beliefs can cause individuals to overlook new and emerging market trends. By failing to adapt to changes in the market, businesses risk missing out on valuable opportunities for growth and expansion. Stereotyping: Biased beliefs about certain demographics can lead to the creation of stereotypes in marketing campaigns. This can be offensive to the targeted group and damage the reputation of the business. Decreased diversity: Bias and beliefs can lead to a lack of diversity in the workforce and in marketing campaigns. This can negatively impact the company's image and alienate potential cu

Marketing is a crucial aspect of any business, and it is important to measure its effectiveness and efficiency. One of the most important metrics for evaluating the success of marketing efforts is the return on investment (ROI). ROI is a metric that measures the amount of profit or loss generated from an investment. In the context of marketing, it measures the return generated from marketing investments in terms of increased sales and revenue. Here are just a few reasons why ROI is so important in marketing: Provides Insight into Marketing Effectiveness ROI provides valuable insights into the effectiveness of marketing campaigns. It measures the return generated from marketing investments in terms of increased sales and revenue, and provides a clear picture of the impact of marketing efforts on the bottom line. This information can be used to make informed decisions about future marketing investments and allocate resources more effectively. Helps Allocate Resources Efficiently ROI helps businesses allocat

We live in a fast-paced world that demands a lot from us. From work and family obligations to personal goals and aspirations, our lives are filled with tasks and responsibilities that require our attention and focus. However, with so much to do, it can be difficult to prioritize and stay on track. That’s where discipline comes in. Discipline is the ability to control one’s actions and impulses, and to maintain a consistent course of action in pursuit of a goal. It involves setting clear boundaries for yourself and sticking to them, even when it's not easy. Here are just a few reasons why being disciplined daily is important for your growth and success: Achieves Goals Discipline is essential for achieving goals. Whether you want to get in shape, write a book, or climb the corporate ladder, discipline helps you stay focused and motivated. When you are disciplined, you are able to prioritize your time and resources and make the most of your opportunities. Improves Productivity Being disciplined means that yo

Getting personal here on what my 2023 intentions are and how I am executing them physically, spiritually, mentally, and emotionally.  Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Initiative Definition- Taking action in the absence of orders. Significance- Since an NCO often works without close supervision; emphasis is placed on being a self-starter.  Initiative is a founding principle of Marine Corps Warfighting philosophy. Example- In the unexplained absence of the platoon sergeant, an NCO takes charge of the platoon and carries out the training schedule.  Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help y

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Dependability Definition- The certainty of proper performance of duty. Significance- The quality that permits a senior to assign a task to a junior with the understanding that it will be accomplished with minimum supervision.   Example- The squad leader ensures that his/her squad falls out in the proper uniform without having been told to by the platoon sergeant.  Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Judgment- Fair apportionment of tasks by a squad leader during field day. Definition- The ability to weigh facts and possible courses of action in order to make sound decisions. Significance- Sound judgment allows a leader to make appropriate decisions in the guidance and training of his/her Marines and the employment of his/her unit.  A Marine who exercises good judgment weighs pros and cons accordingly when making appropriate decisions. Example- A Marine properly apportions his/her liberty time in order to relax as well as to study. Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Fo

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Justice Definition- Giving reward and punishment according to the merits of the case in question.  The ability to administer a system of rewards and punishments impartially and consistently. Significance- The quality of displaying fairness and impartiality is critical in order to gain the trust and respect of subordinates and maintains discipline and unit cohesion, particularly in the exercise of responsibility. Example Judgment- Fair apportionment of tasks by a squad leader during field day.  Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or

Why do we get bored with our habits and goals? We think they’re awesome when we start and then slowly, very slowly, the feelings of excitement subside. This happens when you see a lot of initial results, when the initial high wears down, or when you are distracted. Or maybe it doesn’t happen at all because you see little to no results. Regardless, here are 4 tips that will help you get back on track — no matter your situation. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

If you could bottle a day and open it whenever you liked, would that make your life better? We think so. So much passes us by as we go through life — from our friends' crazy antics to the taste of a good beer. The challenge with daily life is appreciating what’s happening around us. With so much going on in life with work, friends, travel, and social media, it’s easy to find yourself drifting through each day without really appreciating it. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!