The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

How's it going? Chances are there's probably a lot of change happening in your life. This sense of overwhelm and the topic of changes came up in our mastermind and Minna was reminded of a time when her family was going through a trauma/crisis almost five years ago and she was referred to the Kübler-Ross Model. It's a model that was created for dealing with the grief and the process that happens and it's also known as the "change curve". We go over the stages with you in the episode today and how to utilize this process in order to understand your own reactions and emotions during this time of social distancing, a pandemic and a huge change in your life. Links mentioned: Kübler-Ross Model Yay! We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the

Found and CEO Rachel Ricker hops on the podcast with us from Smell Sweet Company to tell us her journey (from 10 months ago!) about creating her USDA-certified, organic deodorant and body products sweet-smelling, toxin-free, vegan and cruelty-free. She shares her startup story, how she has now embraced being the face of her brand and what she's loving about living as an entrepreneur. Connect with Rachel: Smell Sweet Company website - use code "THEPRODUCTBOSS" for 20% your first order Smell Sweet Company on Instagram -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it

"Math Not Drama" is a saying from Jacqueline's life coach Stacy of The W Collective. In high-stress or uncertain situations, sometimes the best thing you can do is to pull the "drama" or emotion out and simply look at the numbers. In today's episode, we help you look at your numbers, especially in this time of social distancing, coronavirus (COVID-19) and quarantine. Links mentioned: The W Collective website The W Collective on Instagram The Life Coach School Podcast with Brooke Castillo -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com

The question is: how are you  adapt and thrive your small business during this time?In this episode, we feature five businesses in The Product Boss community who have :made themselves relevant,innovated their products and partnerships,gotten creative with their messaging and offerings,put themselves out there even if it felt uncomfortable, andhave adapted and thrived right nowAnd, we want to share their stories with you to inspire you to do the same.Mentioned:Larissa LodenZatka DecorLiberate and LatherMother SnackerB.LashedImportant: The doors for Multi-Stream Machine OPEN for a short time only until April 1, 2020. And in this special release of our signature course, we have added a bonus lesson to each module called Adapt and Thrive - that's 9 bonus lessons for you to take action and how to best utilize each module right now during these times and we'll be doing it together!We'd love to connect with you on Instagram! Join us at @theproductboss.Get into The Product Boss Facebook Group and connect wi

This episode brought to you by our [free] 5-day Best Seller Secrets Challenge: lean into what’s working in your biz and sell more of that.  We are are here to support you as your grow your small business in these uncertain times.  Let’s do this...together! This is is Part 2 of our Octopus Lab. Listen to last week's episode for Octopus Lab Part 1 first. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Ep. 142: How to approach marketing, selling and adapting in the time of social distancing and Coronavirus (COVID-19).  Very important links: Best Seller Secrets Challenge [free] 5-day Challenge - we help you focus on doing more of what is working to give you more options in these uncertain times. A Year of Content - if you need help with what to say to your customers without always selling to them. Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19) -- Letter from Jacqueline and Minna: Hey, how are you doing? Every day seems to get a bit trickier navigating the unknown. Everyone has their own opinions of how "you" should handle this. What we want to say is handle it however you see BEST for your family and your business. But remember.... Emotions are contagious. So try and surround yourself with positivity. Positive conversations, Positive people, Positive outside stimulation.... So with that we want to offer you a bit of positivity to your inbox. We want to help you navigate yo

[Special Episode March 13, 2020] Ep. 141: In this unedited special episode, we chat about a big topic: Coronavirus (COVID-19) and its impact on product-based businesses and what we think you should be doing right now during this pandemic. We talk about what we are seeing in our own product entrepreneur communities and how to approach these unprecedented times and what we are doing as fellow small business owners in response and preparation for COVID-19.Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)Ok....we know...you have received SO...MANY...MESSAGES...about Covid-19 (Coronavirus) in the last 24-hrs. And yes here is another one...but this one is different.We have been trying to figure out how to be helpful to our community and listeners over the past ten days. In fact, we recorded a full podcast last Tuesday on how to prep for the Coronavirus...and then decided against airing it because we were concerned we would create unfounded concern. Cut to ten days later and the wor

Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab.Links mentioned:The Octopus Lab Venn diagramThis episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.We'd love to connect with you on Instagram! Join us at @theproductboss.Get into The Product

Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too! -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other

Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and continue to grow your list and eventually turn them into buyers. Links mentioned: A Year of Content Course from The Product Boss Episode 91: Three Emails Every Product Biz Needs -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress

In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.The Wall Street Journal called him the, “...legendary Dave Hirschkop, the granddaddy of ultra-hot sauces.” Business Week said, “Dave's Hirschkop is known as an innovator.” It's a great conversation about product innovation, small business pivoting and long-term success and creatively scaling.  Connect with Dave: Dave's Gourmet website -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so ov

Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started! -- Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content. -- We'd love to connect with you on Instagram! Join us at @theproductboss   Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.Links mentioned:ShippingEasy**This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.--Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.--We'd love to

Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do? Linked mentioned:Zatka Decor--Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com.Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Christine shares her startup strategy, exposure tips and how she conquered her aversion to video to becoming a YouTube influencer in her own right.Christine Hronec is an author, chemical and bio engineer, food scientist, and bikini fitness competitor. Christine got her start at Fortune 100 Company DuPont as a chemical engineer for 6 years before branching out as an entrepreneur. Christine is the founder and CEO of Gauge Girl Training, a nutrition and fitness online coaching service, and founder of Gauge Life, a dietary supplement nutrition line. Connect with Christine:Gauge Life website to purchase productsGauge

Recorded LIVE from Dallas Market.    The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and connects with their customer - and gets them to want to buy. When it comes to content, this is what you should be putting in front of your customer, like three legs on a stool, you need all of them.   Need help implementing? We have “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a plan of action. Go here for this special offer: www.ayearofcontent.com.

Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing up with success. Enter the Giveaway to win some Bumpin Blends smoothies on our Instagram at @theproductboss! Get yourself some superfood smoothies at code "THEPRODUCTBOSS" for 20% off at www.bumpinblends.com. Connect with Lisa and Bumpin Blends at: Bumpin Blends website Bumpin Blends Instagram -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

Ep. 130: What types of goals are we seeing Product Bosses come up with in this new year and new decade? In this episode, we share the four types of goals that we see product business owners reaching for in 2020 to help you form your own goals to make this your most profitable year yet.BIG NEWS: To best support you in DASH Insiders Accelerator program, we now have two groups for DASH Insiders:DASH for product biz owners with product in hand to $50k annuallyDASH+ for product biz owners with $50k and aboveWe've extended the Founding Members sale for $7 for your first month!! Sale ends on Jan 5, 2020. Sign up now here. 

EXTENDED SALE: Get the Founding Members Rates for DASH Insiders Accelerator program here. Ep. 129: Now that the holiday sales are over, what do you do next to keep growing your product-based business? In this episode, we go over four things you should be doing as the year comes to a close and the new year turns over. This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW. Dash Insiders Accelerator Program:  Introducing DASH INSIDERS Accelerator Program. This program is focused on helping you grow your product business, the right way, fast. Having the right mentors, business trainings, and a group of supportive product-based business owners will be the game-changer that helps your business grow. The Climb Mastermind: Our Signature Program - a unique combination of group coaching and masterminding. Designed for product-based businesses with yearly revenue of $50k to $250k. For the entrepreneur that is ready to gro

Ep. 128: Being so immersed in the product world, we have observed and expertly noted the trends of the changing landscape of retail and what the rapidly-changing marketplace is demanding from our products bosses today in order to pivot and grow. In today's episode we share the four hard truths we're seeing that might take you out of your comfort zone, but are necessary for you to know (and accept) as you grow your business in the new year. Important: DASH Insiders Accelerator  Program is now OPEN and the Founding Members Specials is almost over (including $7 for your first month!) - head there right now: www.theproductboss.com/dash.