The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.After this five-day challenge, you will have not only a plan to get through this holiday season but a clear strategy on how to approach 2023 and make your business profitable and revenue-generating year-round.We share:The #1 mistake most product businesses make,how you can make an additional $2k in revenue in one week,digging into and identifying your best-sellers,…and more!If you found this valuable, there’s still time to sign up for all five days of our free Rock Your Holiday Promotions Challenge. Click here to sign up and join us so that you can avoid the holiday overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to m

How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend. Join us for a live recording of our new morning show called Bosses and the Blend (formerly known as Bosses & Breakfast)!In this episode we share how we try to live our lives by blending personal and business.The blend is:Selling your products live and then your kids walk inMaking your products on the kitchen table while making dinner for your familyGetting a morning walk in while listening to your favorite biz podcastThe blend is different for each of us- it may even look different day to day.  But the idea of balancing it all or juggling it all does not feel good because ultimately a ball will drop or we may fall.But the blend- it is like your favorite smoothie- sometimes messy but deliciously made to your exact tastes!Oh and if you have not heard yet, our biggest challenge of the year is here: Rock Your Holid

Happy P-Day—It’s celebration time! Not only is it our 400th episode of The Product Boss Podcast, but we are also hitting our 3 millionth download. Whether you’ve been along with us for the whole ride or you’re just joining in today, thank you for an incredible journey—but don’t worry, we’re just getting started!What better way to commemorate a milestone like this than to look back on how it all started. No, not the podcast, but our businesses: what would we do if we were to start it all over?We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.If nothing else, we hope this trip down memory lane reminds you that you can make mistakes, you’re going in the right direction, and as long as you’re willing to change, pivot, learn, and grow, you’ll figure it all out along the way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 i

In all the businesses we’ve grown and the 50k+ students we’ve worked with across courses, challenges, and masterminds, we’ve noticed an incredible method for helping them scale from getting from $0 to $100k in revenue—which we call our Best Seller Staircase.Whatever your financial goal is, you can apply these principles to your business to reach what feels comfortable to you.You’re going to discover how to:apply the 80/20 rule to your business and your products,streamlining and scaling your pricing effectively, anddiversifying your marketing and sales channels.If you follow this method, you can grow your business quickly and with more ease to $100k and beyond. This is a hard journey on your own, which is why we offer so many free workshops so that you always have support.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and t

You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.We’re going to talk about:Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,how to test, try, and use data to inform your decisions, andtaking focused action on what actually moves the needle.When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into

In our Multi-Stream Machine community, Brooke of b.e happi asked a great question: “What’s working (and not working) right now in your business?” And that simple but fantastic question received almost 100 responses. We wanted to give you an overview of what’s working and what’s not for other product-based businesses like yours to inspire ideas to try—or avoid—in your own business.What’s not working:InstagramSocial media as a wholeInstagram and Facebook adsWholesale online platformsWhat is working:Cold-callingLocal eventsEmailsTikTokIn Multi-Stream Machine we talk about all of the timeless strategies that are working so that, as these trends continue to shift and evolve, you will understand what you have to focus on and what’s most important for your business's success. When you know your options, you’re able to take advantage of whatever opportunities come up. Visit https://www.multistreammachine.com/waitlist to find out more and join the waitlist to know when doors open again!Brought to you by the Shop 1 in

The last few years have not been easy on anyone, whether we’re talking personally or in your business. As your online business coaches, we’ve been paying attention to trends early, thinking ahead, and trying to guide our community through a period of intense change and uncertainty.We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification. It is the main thing that is going to keep your business thriving and growing instead of hitting a road block and floundering.We know that diversification is hard when you’re a small business—I mean, you can’t be all over the place, right? That’s why we want you to identify and lean into your best-sellers while diversifying your marketing channels and your sales channels.If you want to learn more of the details on how to identify best sellers, diversifying your marketing, and hear incredible stories from entrepreneurs like you that have made it happen, sign up for our free 3 part w

As business owners, we know that running a business can be risky even in the best of times. With recession being a buzzword on the lips and minds of many right now, we want to assure you that there is a path forward and your business can still grow and thrive—even if the economy declines.As scary as it might seem, we know that these things are only temporary and that by taking the right steps to prepare you can get through it in one piece. In order to help you make those preparations, we’re going to talk about:Diversifying your income and sales channels,saving money where it matters, andstrategically spending money to solidify your business.Being proactive is always better than being reactive, so start putting these principles into practice today and feel confident in knowing that you’re future-proofing your business for whatever the world throws at you. We believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The

There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and

We are just about 100 days away from the Holiday season, believe it or not! Does that stress you out?We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.When it comes to getting ready for the Holidays, there are three main things that are important to prepare for:Time: We all have a limited amount of time every day; you need to be clear about how much time you want to spend on your business, and how much you want to spend with your family. If you don’t prepare for this beforehand, you’re going to find more time than you’d like going right into your business.Scaling: Being busier can mean more work, but not if you scale properly. Going back to the focus on time, you’ll want to figure out how you can get more work done without eating up all of your time.Focus: When you’re clear on what you wa

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheer her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream commiunity, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and is growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an im

So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time.We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Machine program have used, as well as examples from our own lives.Our four strategies for going full-time are:Knowing how much you need to make to feel comfortable leaving your job,setting a timeline for hitting your goals,buying back your time with delegation and knowledge acquisition, andhaving a commitment to your goal.When you put all of these into place, what you get is a realistic plan for achieving your goals, the confidence to get it done, and an attitude that will allow you to take massive action towards making it a reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.We talk about:Sarah’s entrepreneurial influences,how her early work experiences shaped her for business, andwhere she gets her drive to always be innovating.Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her persona

Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue.We’re going to share three reasons why profit is more important than anything else right now, including:Why increasing profit can be easier than increasing revenue,how revenue is about doing more while profitability is about doing more with less, andwhy profit is necessary for making your business sustainable.We dive into these topics and more while helping you see ways you can look at your business and make more profit without having to work harder. And if you want to be a profitable business, check out our Pricing Your Products for Profit System. We want to help make you a profitable product-based business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whethe

Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint.She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog training, she began using her longtime hobby of leathercrafting to make collars for her dogs, and that quickly spread by word of mouth as she fulfilled individual orders until The Virus That Shall Not Be Named hit and service-based industries dried up. She quickly had to pivot into focusing on those dog collars and leveraging her existing network to make that her full-time job.You’re going to hear Danielle give us the honest details about:How to pivot when life circumstances unexpectedly change,why you shouldn’t do everything in your business even when you can do everything, andbeing open to new business models as your b

There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity.We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence and step into your role as the boss of your business:Know your customerKnow your best-sellersKnow your numbersKnow your busy seasonsKnow what you’re going to sell and where you’re going to sell itWhen you know more and you’re able to plan strategically instead of reacting or instead of doing unfocused work and just hoping to see results, that’s when you step into the role of boss, and that’s where confidence is going to come from. You can’t force yourself to feel confident, but you can do the work to create the circumstances that build confidence.And if you know someone who needs to step up to being the boss of their

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.In this conversation, Vana dives into:How she grew her business from an Etsy shop to a namesake business,building a business that is personally fulfilling, andknowing when to hire—and when to fire—in your business.Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1

We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a very restrictive religious upbringing. Once she started branching out she found that it was really hard to make friends, especially quality ones. She knew she was meant for something bigger. And as she pursued that, she realized that there is only so much that you can do by yourself. You need a network, a tribe, to help you in life. That’s where her business started, and that’s at the core of what she does today.She also talks about:Making the most of unexpected delays,creating genuine connections, andasking for help in building your business.The biggest message we took away from this conversation is that you are neve

We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness.The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. But what actually is wellness, and how can it apply to your product if you’re not specifically in that market?According to a report by McKenzie & Co., consumers view wellness across these six categories:Better health,better fitness,better nutrition,better appearance,better sleep, andbetter mindfulness.Even if you don’t fit into one of these categories, you can certainly market to them. As long as you understand that wellness is important to consumers, you can highlight the ways your product ties into wellness. You don’t have to