The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for.As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of big, bright, and beautiful ideas but those big ideas must take focus to build into a sustainable business. That's why we created our Best Seller Secrets Challenge, to help physical product-based business owners, like yourself, find and focus on your best sellers. Staying focused will help you avoid the common pitfalls of chasing shiny objects and help you put more profit back in your pocket.In our FREE workshop series and Best Seller Secrets Challenge, we teach physical product-based business owners how to use their creative

Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business.The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be beneficial for all parties, as well as influencers who can influence other customers. Furthermore, word of mouth is a powerful tool, as it can be more effective than paid ads.By the end of this episode, you’re going to have a better understanding of the different ways to get more customers for your business, as well as how to best utilize them. If you’re looking for more help on your journey to getting customers and making more sales, sign up for our free workshop, The Product Boss’ Guide to Your Best Year Yet.Brought to you b

Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners.We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change.We're also offering a free workshop series, the Product Boss's Guide to Your Best Year Yet, to help product-based business owners grow their business and achieve their wildest dreams. By joining the challenge, you will be able to join our live workshops each week. So don't wait, join the workshop series now (as the first one kicks off today!) and let's make 2023 your best year yet! See you at the workshop!P.S. If you want the opportunity to ask Jacqueline and Minna questions about each day’s training AND you want access to the 2023 top trends and prediction

It’s time for a pep talk, friends! If you’re a product-based entrepreneur, chances are you already want something big out of life. But we’re here to challenge you to think even bigger about what’s possible for your life and business — and here’s why!Our outlook on life is shaped by the messages we received as children: Did they teach you to dream big and believe anything was possible, or to live in scarcity and fear that the rug could be pulled out from under you at any moment? You don’t have to continue living with those beliefs! We get to shape our own narratives about what our future holds.Now is the time to think about what is possible and who you can be around to encourage that possibility. And if you need that support, we’re always here for you! Consider us your cheerleaders as you push the boundaries of what you believe you can achieve!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way t

What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we s

Business is going to be full of ups and downs. Whether it’s marketing, sales, social media followings, or business growth…whatever happens, don’t take it personally. Look at everything as an opportunity to learn — it’s feedback, not failure.We always talk about the importance of finding your best seller and leaning into it to scale your small business, but some people don’t even know where to start when it comes to finding their best seller. You don’t have to have it all figured out from the beginning. The first phase of any business, which most business owners try to skip right over, is the test & try stage, where your goal is to experiment and receive feedback. It’s the best way to learn!We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.Brought to you by the Shop 1

Can a business do social good while still making money? It’s absolutely possible — and we’re gonna show you how!Rasheda Weaver is a professor of entrepreneurship and innovation, having taught over 1000 students globally, and the founder and CEO of Weaver’s Social Enterprise Directory, which celebrates entrepreneurs and organizations making a social impact through their businesses. She has been studying the social impact of businesses and how they can magnify their impact by making more money.We’re going to dive into where you can get started if you want to do social good, the first steps in incorporating social impact models such as giving back or social hiring, and how to be a socially conscious entrepreneur while still living the life of your dreams! Rasheda also discusses all of this in more depth in her first book Social Entrepreneurship (which was recently released!) so be sure to grab your copy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, wh

You know what they say: New Year, new word! Well, maybe not, but that’s what we’re saying this year as we pick our word of the year for 2023!Every year people tend to set New Year's Resolutions, resolving to improve themselves in some way. While those can have their place, we here at The Product Boss like to choose a word of the year instead. Not only does this free you up to work on self-improvement all year, but it helps to guide your actions year-round instead of giving you a finite goal that, let’s be honest, you’d probably drop by mid-January anyway.We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year. Whatever word you choose, we know this is going to be your year, friend!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and

The year is wrapping up, and for most of us the busiest season of the year is already behind us. For many of us, this has been a challenging year, but hopefully one full of growth and good times as well!After busy seasons, it’s so important to audit your business — your launches, promotions, new products, and individual months — and take stock of what worked, what didn’t, and what you’d like to change.We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great conten

You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She’s a storyteller at Shopify, and is fascinated by how change is created through commerce.We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.We love sharing the stories of business owners both big and small and how they got to where they are today, and that’s just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in

We love sharing inspiring entrepreneurial journeys with you, and this one is a dream! We’re live at Café Lola in Las Vegas, talking with the co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.We dive into their story, partnership, and dynamic: What inspired this dynamic duo to get into business in the first place, and how that has taken off more than they ever imagined.They also share advice on making the move from your day job to your passion project, the struggles of dealing with and overcoming imposter syndrome, how creating elevated experiences helps you stand out in a crowded market, and how to launch your business to a warm audience using organic marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it m

We all know the holiday season is the busiest time of year for (most) product bosses! But as you reach your hard stop date, is it time to stop making money, shut down, and enjoy the holidays? What if we told you that you can slow down, celebrate the holidays with your family, and make more money in your business — all without having to fulfill another order? You absolutely can!But wait — how do you keep generating revenue without having to push yourself (or your employees) to make another product or ship another order? The answer, friends, is gift cards!We’ve all been there. You need a last-minute gift or you aren’t sure what to buy someone, but you don’t want it to be something generic or from Amazon. What better than buying a gift card to support a small business? We’re going to share how you can put together a quick and easy last minute offer and marketing message to let customers know that you’re here to help them with their gift-giving needs.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 i

You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.Not only is it okay, but it’s also necessary. As women, we’re working in a man’s world, which means the challenges we face are even bigger. We don’t have to pretend that it isn’t hard — because it is.Whether they’re happy tears, sad tears, tears of frustration or anxiety or overwhelm or elation, it’s all okay. You’re a human being, and that’s amazing, so let it all out! We’re here for you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:TikTok: @theproductbosspodcastConnect:Website: theproductboss.comInstagram: @theproductboss

Our Product Boss Inner Circle Mastermind is the only way to get direct access to Minna and Jacqueline. While we’ve talked about it on the show before, people always ask: What’s it like inside the Product Boss Inner Circle Mastermind?One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! We’re going to share two different ways we coach our Masterminders in this episode to give you an inside peek at what goes on behind the curtain.You’ll hear from Kristin Carlin, the owner of Rustic Grace, as she looks to what she has to do next in order to grow her business. Then you’ll hear us read a hot-seat question about customer acquisition out loud in one of our mastermind calls to see how it plays out live within the group. See how being surrounded by the right community can move you from stuck to clarified action in just a few minutes!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your p

Every product boss is a self-made success story in the making! What can we learn from studying the most successful self-made women out there?We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers. We look at what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey. We also hope it’s inspiring to see so many women out there showing what’s possible for any of you.While the women on this list are the cream of the crop, every self-made woman is worth celebrating. If you’re a self-made business owner on your way to world domination, we invite you to join the waitlist for The Product Boss Inner Circle Mastermind — and maybe we’ll see your name on this list next year!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it ma

It’s the holiday shopping season! And as small business owners, we thought it would be fun to put some good karma out into the world and shop our small business shopping directory. Let’s switch gears from business owner to consumer and help support other small businesses just like yours!One of the easiest ways to shop is by recommendation, so whether you’re working hard in your business or taking a moment to relax with some pumpkin pie, we’re going to share some of our favorite brands and products to make things even easier for you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yours Truly Gift & Flower ShoppeRosebud's TeesEllen HutsonPretty InappropriateGlass Ladder & Co.Vana Chupp StudioBlooming Botanicals HempBlue Moon BakeryThe Naked CupcakeChuco RelicDomeDockDallas Caramel C

Growing a business is hard. There are a million and one things you could be doing to grow your business, but when you can’t do everything, how do you know the right thing? While there’s no one-size-fits-all approach to growth, there are some frameworks you can follow to pick the things that are going to compound and drive growth for your business.Ali Kriegsman is the Co-Founder and COO of Bulletin, a wholesale B2B marketplace that was recently acquired by Emerald. She has previously graced us with her presence on the Product Boss Podcast before, where she shared the stories of small businesses as they embark on the journey to build big empires.Ali was recently kind enough once again to speak to our Product Boss Inner Circle Mastermind group where we have expert guests come in once a month and share their advice. Her conversation was so valuable that we wanted to bring a portion of it straight to YOU! In this episode, she talks about scrappy, real growth and affordable, tested tactics to grow your brand throug

If you’re running a business, you possess creative genius. Sometimes after being in the weeds for too long we start to lose track of that genius. As we head into 2023, it’s time to take your business to the next level and remember why you started in the first place!A lot of us forget the creative genius we have that helped us start our business. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from the competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward and we want to help you do that!You’re going to hear our Creative Genius keynote training we gave at our Product Boss Mastermind Retreat. We discuss unfair advantages, your secret sauce, marketing and how all of this relates to your creative genius! Plus if you’re running a multiple six-figure to multi-million dollar business and looking for a group of industry-leading Product Bosses to connect and thrive with, we’re

Happy Thanksgiving! We are so incredibly grateful for you, our listeners, which is why we are excited to share this very special episode with you!Building a business isn’t easy, and your “why” has to be bigger than yourself and just making money. Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!Oftentimes, we can lose sight of how involved our kids are in our businesses. This was a fun opportunity to teach them a bit more about what we do, find out what they think we do, explain why we do what we do and share what we are thankful for! For you, we hope this acts as a fun, inspiring, and motivational chat to help you reflect on what you want your business legacy to be.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an

How are you feeling going into the holiday season? Are you feeling confident and ready for your best year ever, or has the stress and overwhelm left you needing a pick-me-up? Your personal motivational coaches are here to give you a pick-me-up, put some pep back into your step and the drive back into your business!Whether you’re the kind of product boss that needs this pep talk because things aren’t turning out the way you had hoped, or you’re feeling super overwhelmed, we’re here to help you get the most out of the holidays and feel confident and capable throughout.We don’t just stop at motivation, though! We’re offering practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate, during your busiest time of year. Remember, we’re in this together. We want you to succeed, and we know you can! There’s room at the top for all of us!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offli