Projectme

 Three things you must get crazy good at to build a successful online business. If you have followed me for a while, you know that I love keeping everything I teach simple and straightforward. We have enough things in life that make our brains hurt, like spreadsheets, taxes, and annoying people!!! In my 12 years as a mostly digital based entrepreneur, I have made more mistakes than I can count. Many of them would have been easily avoided if I had someone like me kindly yet bluntly saying, “ Girl don’t do that,” “Watch out, I tried that four times and it doesn’t work,” “Sis you may want to approach that in a different way.” But back then business coaching wasn’t a thing, there was Tony Robbins and Zig Ziglar CD sets (which of course I listened to all of them), and there certainly wasn’t a female business coach sharing her wisdom. ProjectME with Tiffany Carter is my way of providing all of you dream chasers, ambitious, multi-passionate, and service-centered women the support, encouragement and practical guidanc

Fill in the blank: I am too ________________ to be successful as a _______________. The crap our inner bullies try to relentlessly convince us of shatters more dreams, hopes, visions, brilliant ideas, and life force than everything else or anyone else. Can I get an AMEN?!!!! This exact fill in the blank statement is the reason why I was resistant to starting ProjectME with Tiffany Carter. It didn’t matter that I was already a successful 7-figure entrepreneur for ten years. It didn’t matter that I was a marketing, branding and sales expert. It didn’t matter that I was a professionally trained former TV Newscaster and knew how to show up on video and on stage. It didn’t matter that I graduated at the top of my class in college, and went on to get numerous “impressive” credentials and awards. My inner bully was running the show and had me convinced that I was: -Too fat to be successful as an empowerment mentor and public figure -Too introverted to gain traction in a new industry and make connections and network

This shit is hard. This shit is painful. This shit is scary. What grows from hard, painful, and scary circumstances? Radical Transformation!!!! I know this to be a fact, because I have experienced it many times over. Truly so have you. Losing your job SUCKS, even a job you hated in the first place. What comes out of that scary situation is a fire lit under your butt to go after the job or career you truly desire, but were being too chicken or lazy to go after it. Having your heart shattered into pieces SUCKS. What comes out of that is new wisdom for what you want and need in a partner, and a spotlight shined on the parts of you that still need healing and nurturing. Loss of income SUCKS. The fear and anxiety around it SUCKS even HARDER. What comes out that temporary financial setback, is you get forced to think bigger and more creatively on how to generate cash. This is when businesses are born, brands are made, and empires are built. Having someone you love die SUCKS. I can’t think of a more gut-wrenching pa

Three straightforward ways to find more customers online TODAY! I know how frustrating it is to watch everyone else seemingly get loads of customers and attract them easily, while you are sitting behind your screen wondering what you are doing wrong. My first year as an entrepreneur I only landed two clients! To boot, I was considered a sales and marketing expert in the corporate world. WTF??!!!!! But I didn’t quite get how to find new paying clients online versus in real life. >>>>Fast forward 12 years as an online entrepreneur… I have mastered how to find strangers and turn them into paying happy customers consistently. So that you don’t have to spend years figuring it out the hard and frustrating way like I did, I’m going to tell you how to do the darn thing. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You

Most of you are blowing off this money generating free asset that is at your fingertips. I can’t stand by and watch you pass up this golden opportunity to grow your business, while I’m over here cashing in on it. In my opinion, Instagram Stories is the most under-utilized online free marketing tool! I make 5 figures a month from Instagram Stories alone, how do I know? Because when you truly want to build a REAL business versus a Jobby (my term for an expensive hobby) you need to be tracking how you get your leads and sales. My Instagram Stories weren’t always a primary cash generator…in fact, my first year of doing them, barely anyone watched my Stories. I started to think I wasn’t as entertaining as I find my self!!! Who can relate? If you are using Instagram to grow a business, then you need to look at each feature on the platform and ask these questions when creating content: How can I creatively use this feature to educate, enlighten, and entertain my ideal client? What can I share today in Instagram Stor

This will smack you upside the head, guaranteed. When I first learned this, my jaw literally dropped. Did you know that it isn’t normal to feel fatigued most days of the week? Did you know it isn’t normal to so badly wish for more sleep when your alarm goes off in the morning? Did you know it isn’t normal to regularly forget where you parked your car or put your keys? As women, we’ve been told, we tell ourselves and each other, that being tired, groggy in the morning, and scatter-brained is just par for the course of being a busy woman, a mom, a business owner, or all the above. IT’S A LIE! Yes, it’s a fact that you feel that way, but we aren’t supposed to feel that way. There is likely an underlying issue going on that occurs when you sleep, combined with your choices around sleep. You know I teach that “energy doesn’t lie, and it can’t be faked.” No one is going to be excited to buy from someone who is a pushing and forcing their way through the day…nor do any of us deserve to live this way. I want you to l

Millionaires have roadblocks, tough times, and failures too, we just keep going, when most people decide to quit. While going through some old papers, I came across a speech I gave to several thousand people at a conference, the year my business hit the million dollar mark.   I was asked to speak on what makes someone financially successful versus average. The answer is simple; the work is tedious, constant, and often painful. It’s your mindset and willingness to continue on regardless of how many fails, dramas, embarrassing moments, mistakes, your mood, or personal problems. Did you guys know that I started my first side-hustle during our last giant recession? I also quit my 6-figure prestigious career to go full-time into my business during that same recession. Yes I was terrified, but I knew at some point I had to jump, as playing it small and safe was killing me slowly. There is no bad time to go after your dreams. Just as there is not perfect time to go after them either. If it wasn’t the coronavirus or

“I’m afraid of looking stupid. People will wonder why in the hell I’m doing this!!” How many of you have had this thought? I know I have. Even though I’m a professionally trained former TV Newscaster, I was terrified of showing up on video, when I started ProjectME with Tiffany Carter. I was afraid of what my corporate clients would think. I was afraid of what my high school friends would say. I was afraid of my mom’s reaction and cutting remarks. I was afraid of looking fat. I was afraid that people would think, “oh she thinks she’s all that.” I knew if I wanted to help thousands and millions of people become financially and emotionally empowered, I had to show up on video over and over and over again. There is no better way (aside from IRL) to build connection, trust, and loyalty with strangers than video. There were four key things I did to get my self to just do the damn thing: Record a video and ask an friend to view it and give their genuine feedback. This way if my friend says it’s good, I felt a litt

I have three lies and a truth for you today. The most common things I hear coming out of people’s mouths who so badly have a dream they want to achieve, are all lies that they believe are 100% FACTS. “I’m just feeling so stuck on what to do…” = LIE “I’m not sure where to even begin or how to start” = LIE “I’m just blocked right now, I will do _____ when I’m clear”  = LIE Now insert, “but Tiffany, you don’t understand… blah blah blah” I have no doubt that you are REALLY feeling this way, because you believe this to be true, and you keep repeating this to yourself and others, so of course you are going to feel what you repeatedly think and say. But here’s the truth in all of this… You buying into and giving energy to these “I’m stuck,” “I’m confused,” and “I’m blocked” declarations, will IN FACT keep you from moving forward. The truth is, part of you doesn’t want to move forward because you are scared. Moving forward means actually taking the risk, putting yourself out there, investing real time, money, and ene

Ever notice the magical powers we have after saying “FU*K IT?” “FU*K IT I’m just going to do it anyway!” “FU*K IT I’m quitting!” “FU*K IT I’m breaking up with him!” “FU*K IT I might as well try!” “FU*K IT I’m pressing post!” What’s unfortunate is what most of us endure leading up to those “FU*K IT” moments. By the time we say “FU*K IT” we are fed up, exhausted, broken down, have nothing left to give, and have verbally tortured ourselves for months (maybe years). What if I told you there was a faster and more loving way to get to the “FU*K IT” energy? Would you want me to teach it to you? I know….DUUUUHHH….”give up the goods sis!” You can fast-forward to “FU*K IT” by giving up your attachment to what others will think of you. This includes the strangers on the internet, your judgy Aunt Suzie, the bully in your head, along with your close friends and family. Most of our resistance to doing what we know deep down is best for us and our overall happiness and inner peace, is our fear of what THEY will think or wha

The top three mistakes entrepreneurs make when setting up their new business: First let me share this with you, I made many major mistakes when I started my first business, this is why in my first year I only had two sales and worked 12 hours a day 7 days a week to even get those! Here I was a top sales professional in corporate America and I still wasn’t attracting ideal clients…as we know hindsight is always 20/20, but I want you to learn from my mistakes so you can have success much faster, easier and with more joy than I did. Setting up your business properly administratively and tax-wise from the start. I surprisingly did do this one correctly, but most new entrepreneurs don’t, and it can be a timely and expensive mistake to correct. It is absolutely worth it to hire a good accountant or CPA with business tax experience. Don’t use some random cheap accountant who only deals with basic 9-5 employee taxes. Starting a business with no ideal client in mind, and without any specific problem or solution that

We all lie everyday, especially to ourselves. At least nine of these lies are blocking the success, the happiness, the health, and the wealth you so badly proclaim you desire. I say “we” because I have told my self (and even others) every single one of these lies many times. My clients profess these lies to me everyday, when they do, I take them through my 3 A’s Process to end self-sabotaging thoughts and beliefs. The transformations I’ve seen in confidence, clarity, worthiness, and stuck energy bring me to tears. THE CATCH. You have to be dedicated and disciplined with the 3 A’s or it won’t stick, your inner bully and ego will over rule. The first A is Awareness…becoming aware of your lies and false beliefs. We can’t change what we aren’t aware of, right? Review this list of the 10 most common lies and make a mental check of each one you have told to yourselves recently: “If I could just _______ my life would be amazing.” “If I had more time I would do _______.” “If I say or do _____ people will think I’m _

Instead of asking yourself if your feed is pretty and perfectly curated, you should be asking yourself, “will this image convert into cash?” Recently one of my clients who is an aspiring Wellness Coach was holding herself back from going ALL-IN on her business because she didn’t have fancy edited photos for her feed. I got all fired up and said, “screw the pretty, that shiz is played out, let’s focus on branding that brings in the money!” Yes Polly the Influencer has a beautiful dream-like feed with photos of her frolicking on beaches across the world (in skimpy white bikini causally holding a celery juice), but that doesn’t really matter if you are trying to build a brand. If your images are just pretty and they don’t help anyone or make any money, then you have a glorified hobby not a business. In case you haven’t noticed, 90% of my feed contains really helpful, inspiring, and informative infographics….the high vibe “influencer quality” photos of me actually convert significantly lower than the pretty pictu

I should be dead. Around 5.5 years ago, on my birthday, I was at the lowest point I had ever been in my life. If you know anything about my story, you know that is saying A LOT. From the outside, my life looked fabulous. I had a couple million in the bank, a luxury townhouse in Los Angeles, had my own business, could work from anywhere in the world (and I did), had “friends,” and my sweet giant fur-baby Molly. BUT I DIDN’T FEEL LIKE I BELONGED IN THIS WORLD. I DIDN’T FEEL I WAS WORTHY OF EVEN BEING ALIVE. Truly, since we are being so raw and real here, I never felt like I ever fit in, like I ever belonged. I always felt different, but not in a good way. I did my best to survive and fit in. I wore the right clothes, took the right jobs, said the right things, had regular doctor and dentist visits, laughed at jokes that weren’t funny, and hit the gym almost every day. I felt like the living dead, just going through the motions of life with rare glimpses of happiness (never pure joy, had no idea what that was or

Your Facebook group is a ghost town leaving you frustrated, and you’re wondering how in the heck do all of these people have poppin’ online communities, “what am I missing here people?” Does that sound about right? (give or take a few cuss words) Here’s the thing, we need have to have a reality check as our brain can come up with crazy unrealistic expectations on where we are suppose to be at in our business, with our amount of followers, and all the things…most of which are NUTS. It takes years to build a flourishing highly engaged community of loyal fans. Now there are things you can do strategically to help speed up the process, but ultimately time is a major factor. So I first need you to take a heaping dose of patience. If you don’t already have another built up platform to crossover your audience from YouTube to a Facebook group or from a popular Podcast to a Facebook group, it will take longer as you don’t have any community heavily built just yet. One of the biggest mistakes people make when creating

A dangerous lie that is killing dreams every single day. What if I told you the market being “too saturated” is bullshit? Would you come up with a new story to tell yourself, or you would get mad at me and spew off all of your evidence as to why I’m wrong. Countless times I hear people who are passionate and talented stay stuck because of this lie. My heart sinks every time I hear someone tell me, “I would love to be a health coach but there are too many people already doing it.” Or, “I want to start a podcast, but everyone has a podcast now.” If you have been telling yourself this lie, let’s bury it together today. Are you really going to let the fact that many other people have gone after their dreams in a similar genre or specialty, stop you from perusing your own? Imagine if Pink, Beyoncé, or Alicia Keys decided not to pursue their singing career because there are too many professional singers already. Imagine if Oprah, Dan Rather, or Diane Sawyer decided not to pursue their journalism passion because the

Self-doubt is a fast track to failure, so why do we do it? No one is immune to self-doubt, it hits the wealthy, the famous, the spiritually enlightened, those with great childhoods, etc.. Some people end up paralyzed by it for life, and others seem unphased. One of the primary reasons it took me so long to start my personal brand ProjectME with Tiffany Carter, was a heaping dose of self-doubt. I was terrified at what people would think of me, “who does she think she is?” “I’m not pretty enough or skinny enough to be on Instagram” “will anyone really care what I have to say?” I would be lying if I told you self-doubt never shows up anymore for me, in fact it can get really damn loud when I go after something new, big, and scary. We must learn how to manage our self-doubt, since it will come up for the rest of our lives. It’s important for you to see the behind the scenes reality of successful entrepreneurs, so I brought onto the podcast one of my coaching clients for the first time ever. Courtney Baker built a

On average, people need to see your brand 5 to 7 times before they will remember it. (source: Lucidpress) These stats get into the high multiples for companies with poor quality branding. The longer it takes for a potential customer to remember your brand, lengthens the time and possibly of them buying anything from you. There are many companies who have great brand recognition, and a product or service launch still fails because the branding around it failed to connect with their ideal customer. If you’ve had a launch of any kind in your business, whether it’s for one-on-one services, events, courses, free trainings, a Facebook group, etc… and you had crappy results, first thing I want to you assess is what you named the thing and how you presented it (the wording, the look, the vibe). Two Key Common Mistakes business owners make when naming and/or describing their services and products are: Using fancy and fun words and phrases instead of using words that their ideal clients really say and think. Ie. My Un

How you squeeze your lemons says a lot about you… Are you someone who squeezes a lemon by putting in little effort, and you know you’re likely leaving some juice behind, but that little extra juice isn’t worth the extra work? Or are you someone who squeezes the crap out of that lemon, not wanting to waste a single drop of the juice or pulp? Most people fall into the first category of “squeezers.” If you knew that extra effort was the difference between you being a 6-figure earning woman and a 7-figure earning woman, would you do it then? I used to leave behind some juice in my first five years of business; I was too overworked and tired to have the energy to squeeze anymore. This was also the very reason why my business wasn’t growing, yes I made great money but not life-changing real wealth. One of the first things my long-time business coach said to me was, “if you want to be a millionaire, you gotta think and act like one.” To break down what that looks like, I brought on a 7-figure Coach and Growth Strate

“I’m sick again!!!” Like clockwork, I would get sick every time I was going after new big things in my life, both personally and professionally. Not just a slight cold sick, I’m talking full-fledge stomach flu, sinus infection, walking pneumonia, or bronchitis. I would be knocked down out of commission for a solid week (at least!). The anxiety was brutal, as it always happened right when I was building something new in my business, when I left my corporate career for entrepreneurship, launching new services/products, when I hired my business coach, and many times while I was in recovery for my exercise addiction, workaholism, and codependency. I would get so pissed as I didn’t have time to be sick, especially right then. There was truly nothing I could do but obsess, overthink, and do my best to get better. One of the first things I said to my spiritual coach 14 years ago, ( I hired him loooong before is was thing…so I literally told no one as I knew people would think I lost my damn mind) was me complaining