Projectme

It’s a full time job believing in ourselves.  Managing our monkey minds and the 6-12 thousand thoughts we have in a day is exhausting sometimes, but the price you will pay if you don’t do the daily work is HUGE. Of those thousands of thoughts, on average 80% of them are negative, and 95% of those are repetitive negative thoughts.  (Source: The TLX institute®) Well f*ck no wonder I was walking around like a whacked out zombie most of my life. First of all, don’t beat yourself up for being so negative or critical, this is the default programming that your mind will go to if left unmanaged.  Second, just because we have those intrusive thoughts, doesn’t mean we can’t manage them. Look at your thoughts like 15 six year-olds playing with puppies…PURE CHAOS.  But just as you can wrangle those kids, you can do the same with your thoughts. At first, it will feel frustrating and exhausting, like nothing is working. That’s 100% normal.  Just like anything else you dedicate time, attention and patience to, your mind als

Don’t be fooled by this nonsense.  Thinking you have to do all the things and be on all the socials for this to work.  Thinking you aren’t organized enough or motivated enough to build a successful business.  Thinking that once you have “CLARITY” on what you need to do first and the next steps, then you will take action.  Thinking that you need to be something other than who you are to make major cash and impact online. (ie. a type A over-achiever, an extrovert, well-connected, super confident, well-spoken, etc…) As a type-Z personality and a self-proclaimed “World’s Laziest Business Coach,’ Empath, highly sensitive person, introvert, unorganized, over-thinking crazy pants…I’ve generated over 160 million dollars in sales for both my self and my clients, leaving me with multiple 7-figures in the bank baby!!!  I too, was fooled just like you for years by my own ego, and listening to other people’s projected fears and scarcity-based opinions. It kept me playing small; it kept me stuck in an unfulfilled life; and

We always see and hear what we need to at just the right time. This year, the year that includes my angel numbers “22,” was supposed to be my magical year… My ego is pissed off about it, feeling gypped, like “you teach this manifestation stuff Tiffany, yet your year looks insanely intense so far.” (Said in nasty bitchy 70 year old smokers voice)  These empath spidey senses of mine tell me that you’re also not exactly thrilled with how your 2022 is unfolding so far. You’ve even been beating yourself up over it, feeling more overwhelmed than ever in your growing your business.  Our inner bullies (egos) are nasty and full of s*it.  The truth is that on the surface it may appear like you’re going backwards, but in reality God is pulling us back to skyrocket ahead. The truth is you’ve also had some incredible things happen so far this year. The truth is on some level you’re still playing small and haven’t really gone ALL IN on your creating your desired life.  The hardest truth of all is that we can’t control the

You get to really see who someone is when they are at their lowest.  It’s easy to believe in yourself and have hope when all is working in your favor.  But when you get hit with blow after blow, and are knocked down, you have dig really damn deep to find a sliver of hope.  Some of you are feeling knocked down right now, and some of you are riding high. In a matter of an hour these feelings can drastically shift.  This is why you always hear me say, “if you want success, you have to show up regardless of how you are feeling in any given moment.” If we just show up for our business or the people in our lives when we “feel like it,” there would be no consistency, as there is nothing consistent about our feelings.  70% of the things I do for my business plus my mental and physical health, I DO NOT feel like doing. I make a choice to do them anyway, as I want the great end result or at least stack the odds in my favor that I will get it.  You will never feel like doing all the things that are required to achieve y

The amount of time we waste doing this is pure insanity.  If over-thinking and over-analyzing burned calories, I would be a famous bikini cover model…who feels me on this?? I spent TEN YEARS day-dreaming, analyzing, wishing, hoping, and obsessing over starting ProjectME with Tiffany Carter the brand and the podcast…..if I spent on average even 15 minutes a day thinking about what I wanted to do and have, that would be equal to 54,750 minutes or 2,281 DAYS!!!!! Imagine if even a quarter of that time was dedicated to even slowly starting and growing my dream business…..my net worth would be at the very least triple of what it is today. Plus I would have saved my self ten years of feeling unfulfilled, uninspired, and shaming my self for not taking action.  If left unmanaged our minds are so manipulative, cunning, and even destructive. Your mind can easily be fooled into thinking you are taking action simply because you are “thinking about it,” or “figuring it out” (aka obsessing).  It’s like thinking you are get

“What results can you guarantee?” Another one of my favorite questions to answer… My clients who asked me this during an application call or in my DMs before they decided to work with me now laugh when people ask them the same ridiculous question.  When it comes to business and life in general, there are very few guarantees. Believe me, as someone who is highly motivated by remaining safe and secure at all times, I would love nothing more than to have a daily guarantee that all of my hard work, time, energy, heart, and money that I pour into both of my businesses will pay off.  There just isn’t and there never will be.  Here’s what I say to people who ask me this question: I first address the emotion of where this question is coming from, and that is fear. It’s scary as hell to pursue our dreams, and do anything that’s new or outside our comfort zone. The potential client is craving certainty, because certainty will erase fear.  “I understand how scary it is to invest money you don’t have on hand to grow your

The Syndrome that is keeping you STUCK. It’s not entirely your fault, so please give yourself some grace around this blind spot I’m about to share with you… You want to get consistent clients and cash online, and see real life-changing growth in your business like NOW except… It feels like you are taking in so much information, have “tried” so many things, and nothing is really converting aside from Coach Sara trying to sell you her shiz in your DM’s.  Then you start doubting your dreams, yourself, and wonder “WTF are these other “bosses” doing differently online, where everything seemingly comes easy for them?” First thing…Scaling a business and brand to high six-figures and into the millions doesn’t come FAST or EASY. Most of these online marketers are using the “ease” lifestyle and language in order to appeal to your ego of so you will buy. AND YOU PROBABLY HAVE, and wasted your money! Second thing…Here’s what you are likely doing “wrong” (based the over 150K people I’ve coached worldwide in both group and

Doing the “right” thing is based on bullsh*t. I’m not talking about integrity, ethics, or human decency here…I’m taking about what we’ve been programmed to believe is the “right” the “smart” the “safe” life path.   Get good grades, go to college, get a job in Corporate America and keep climbing that ladder...the American Dream.  With the silent, unwritten promise of “if you do, you will have a great life and be financially solid.” SAYS WHO?!! Since when does a one-size fits all approach work for anyone? It doesn’t work with weight loss, it doesn’t work with marriage, it doesn’t work in business….so why in the hell would it work when it comes to making money ??? Doing the “right” and what I thought was the “safe” thing prevented me from fully sharing my gifts for well over a decade. If you’re feeling stuck or trapped in any area of your life right now, whether it be with your partner, your job, your business, where you live…I want you to ask yourself these questions… > Who says you can start a new career or bu

Pure craziness… This was repeated at least 27 times a day in the last three weeks.  You know how you watch highly successful people online, and it seems like everything comes so easily and effortlessly for them? Meanwhile you are over here hanging on by a thread of sanity… This is something that made me feel like crap when I was thinking about starting a ProjectME with Tiffany Carter. Here I already had a multi-million dollar business, so I wasn’t new to the wildness of entrepreneurship…but this personal brand thing, the podcast; the making money on Instagram stuff was new and terrifying to me.  When all of these “Boss Babes” (and dudes) were making it look so simple, I started to think, “Maybe I’m just not smart enough or tech-savvy enough to do this.” I knew starting and growing a business regardless of what model or industry is hard….it’s worth it…but it will test your patience and sanity on the regular. So what did these chicks know that I didn’t ? THIS thought kept me from fully diving in. Along with…wel

IF I had to start all over from scratch > Here’s what I would for sure do… It took me TEN YEARS to start this dream business and podcast. I got so stuck in fear, comparisonitis, analysis paralysis, not knowing where to even start and then getting overwhelmed and doing nothing.  Time goes by fast, and before I knew it, one year of procrastinating on my dream turned into 3 then 5, then TEN!!! Then my excuses changed to, well “maybe I’m too late in the game, now there are so many people doing it.” PURE INSANITY THESE EGOS’S OF OURS.  Hind site is always 20/20, but the best people to learn from are those who have already done it for a long time and are willing to share all of their mistakes and secrets. No information hoarding going on over here! If I had to do it all over again, here are the bottom line things I would do and not do: I would not wait to feel magically “ready.” That time never comes, you gotta do it whether you feel ready or not. Instead of thinking I had to come across polished, posed, and smart

For the first 6 months of the year, she made NOTHING and was ready to give up.  Pouring dozens of hours into posting content, creating freebies, sending emails, painstakingly editing Reels, buying courses, even joining high-ticket group coaching programs…. Still 6 months later, NOT ONE DANG DOLLAR to show for all of that work.  While mindlessly scrolling to escape her feelings of defeat and frustration, she came across one of my videos…and something told her “that she had to reach out to this woman.”  Despite being at rock bottom, she chose to listen to her intuition. I mean what did she have to lose? Maybe that I wouldn’t reply. She humbly shared her current situation with the coaching business she so badly wanted to be successful (helping woman overcome low self-worth). As most people do when they DM me, she apologized for “dumping all of this on me…but had a feeling I could help her.” I had her apply for my private 2- month business-coaching program so I could make absolutely certain that I was the best pe

There’s nothing that turns me off more than when someone does this… When anyone tells me they’re going to do something or stop doing something, making major promises, and then NOTHING ever happens, as though it was never discussed in the first place.  I call this “Promise Ghosting,” many psychologists would call it gaslighting.  Even if someone made a promise and chose not to follow through (as it is a choice), but at least owned it by acknowledging it and then following through…I can work with that all day long.  But repeat promises, apologies and zero follow through…that is a fast track to pushing me out of your life. Broken promises = LYING.  Of course we need to make exceptions and allowances are we are all human, but if you are dealing with someone where this is a standard operating behavior, you must save yourself and set new boundaries or walk away.  Here’s the giant mind F that happened to me this weekend.  Usually when something really pisses us off, it’s because there’s something deeper we need to t

True story… so embarrassing. It’s incredible how our beliefs directly impact our lives, even when those beliefs aren’t even true! One of my core limiting beliefs that I picked up from observing my mom running her company daily for decades, is in order to be successful you have to sacrifice pleasure, quality down time, and your sanity. Because of this deeply ingrained belief, I made everything 100 times harder on my self when starting my business. I really thought the harder I worked the more money I would make. My first business started as a side-hustle as I wasn’t going to leave my corporate job until I was making enough money with my business to safely quit. After six months, I went all in on my self…I was tired of making money for other people, and wearing navy pant suits. Given I was leaving a high level, 6-figure, corporate sales management position with incredible benefits, everyone thought I was crazy to give up a job they dreamed of having. Here I was, a highly trained, award-winning sales expert…and

This is going to piss the “Instagram Gurus” off, but most of them are full of hype. If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind! Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this: Post content that connects emotionally to your specific ideal client. Strategically design your content to build trust quickly,and empower them to buy. Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way). HAVE MASSIVE FUN WITH IT!!! Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.  I

Hard truths you need to hear if your goal is to have a 6, 7, or 8 figure business.  Please know, everything I say to you is because I actually give a crap and I want you to succeed, whether you’re paying me or not.  Most coaches, teachers, friends, family, and mentors won’t tell you the HARSH TRUTH because they don’t want you to get upset with them, they don’t want to burst your bubble, or they simply don’t care enough to have these uncomfortable conversations.  But I’m willing to risk you hating me, for you to hear what no one has told you. 1. Despite what thousands of people try to portray on social media, scaling and sustaining a profitable business is mentally hard AF, and will test your self-belief and patience on a level of discomfort that is at times unbearable.  There is no avoiding this, if you actually care about what you are creating.  2. Just because you have finally decided to GO FOR IT and do the scary things….investing in your business… starting the podcast….launching your offer…showing up cons

Your desire for wanting more isn’t greed or selfishness; it’s a desire to live your most fulfilling life.  Which by the way is your birthright. You don’t need to be MORE of anything to be worthy of having the best and getting it.  This is wisdom that took me MAAAANY years to finally understand then MAAAAANY more to believe and embody. One of my Divinely Driven missions is to help you honor, own, and live your Most Exceptional life! (That’s what the ME stands for in ProjectME by the way.) Do you find yourself dreaming up something BIG, but you get caught in a cycle of self-doubt and then end up taking little to no action?That was me. I would worry about making everyone else in my life happy before myself, as that’s what I thought a great friend, partner, coach, employee, and daughter would do.  I wanted more, and thought the problem was that I didn’t know what steps to take or how to make it happen. That’s crap, but I believed my feelings as facts (very dangerous). Once we believe something is possible for us,

Nothing messes up my mojo more than when I do this… When we want something to work so badly we can taste it, and yet nothing feels likes it’s working in our favor, week after week after week, our energy spirals into Stucktown, USA.  I spent a solid 18 months in this town, and the longer I stayed the further away my dreams felt.  Then I would scroll or meet someone who had a similar business to me, who was “crushing it,” and I would be so jealous and judgey of them…also not a pretty energy to live in. Certainly not one that attracts abundance.  You may be in Stucktown right now, and want to desperately get out but don’t even know where to start. Here’s what I did to move from a stuck mindset into a successful one: 1. Start using all of that energy and mental bandwidth you’re exerting on stressing over “NOTHING IS WORKING,” to identifying the holes in your business model, and getting help with filling those holes. 2. Have a come to Jesus talk with yourself, or a conversation with the Universe, or your Spirit Gu

Is TikTok truly a good fit for you and your business?  Ever since the platform launched, I’ve asked my self this question at least 100 times.  Last thing I have the time and energy for is to spend more time creating content, unless I know for sure it’s going to pay off BIG TIME (and I love creating content, but this isn’t a hobby over here).  You know I’ll always give it to you straight and tell you what the catch is….cuz there’s always a catch to everything.  Truly this advice applies to any platform you are considering using for lead generation & brand visibility: You need to commit to going ALL IN on it, which includes posting consistently (for that platform), plus time & energy to study and learn the platform algorithm.  Create a clear plan to profit from your efforts…going into it without a stranger to client conversion plan would make this a “JOBBY” (a time-sucking expensive hobby).  If you aren’t getting consistent sales from the current social platforms you are on….you need to fix that proble

You really don’t need to learn more, you need to do more with what you’ve learned.  But your brain will try to convince you otherwise…because it is safer to be the student than is it to be an executor. If you want to make that lifestyle changing cash before the seasons change again…then we’ve gotta get you DOing babe.  You will NEVER know enough or be skilled enough to remove the fear, vulnerability, and anxiety of doing the damn thing. How did I end up with a MAJOR top rated worldwide podcast? By DOing! How did I grow ProjectME with Tiffany Carter from Negative 25k (all business start in investment debt) to a million dollars a year in revenue in under 4 years, working 4 days a week ? By DOing! How did Beyoncé become one of the worlds top performing artists? Not by studying, dreaming, and taking lessons. By DOing!  “But Tiff I don’t know even where to start there are so many things to do!” I get it…this online business stuff can feel insane with all the things…so I’m simplifying it for you. You only need to f

 “You’re crazy if you think this will work, this was a huge mistake.” As I was sitting in the Southern California sun this past Sunday, enjoying an overpriced kale-avocado wrap at a cute cafe, my brain should have been blissfully happy…instead it was LOUD and NASTY. This inner bully of mine gets so intense when I’m going after new and bigger things, I start thinking I’m schizophrenic. The voice is my head is so loud and clear…then my higher self starts talking back to it (as I’ve trained it to do) then a shouting match starts in my brain.  It’s exhausting and often paralyzing. What saves me is I know this is all happening simply because I’m scared. I then detach from that nasty bully, and see her as a terrified girl lashing out. I softly and lovingly ask her, “What would help you feel more secure and supported right now?”  (Sometimes I do this as a writing exercise, and sometimes I have this full conversation out loud.) Her answer on Sunday was, “I don’t know, but I don’t want to feel this way.” So I spoke to