Marriedpreneur Life

By the time you read this, it’s likely that we would have just landed our flight to Dallas. This trip is coming off the heels of some of our most intense seasons in business yet.  We just finished our beta Love and Launch 10 Week Intensive- and it was just that… Intense. A few weeks ago I (Sway) made a choice to step away from the business...not permanently though...just for a few days (which felt very permanent at the time).  I flew down to Florida to stay in a beautiful villa with mostly strangers who became sister/friends. We had private chefs, yoga, nutrition classes, beauty regiments, and some serious spiritual breakthrough.  I was so serious about stepping away for the time I was gone that when clients and prospects pre-scheduled convos with us- I canceled them all.  I chose ME this time.  Both the hubby and I have different experiences, of course, but in episode 80 we want to take you behind the scenes of how we prepped for this time of separation (and how we’ll prep for future

This season was a challenge for us. We had to deal with each other in a delicate way to be sure we would pass the test. There’s two view points, and each one plays a role. On today’s episode 79, we’re taking you behind the smiles and sharing how we dealt with this season and how we’re actually stronger because of it. Maybe you two are there now, or maybe you’ve yet to experience it- either way, we hope you find some gems in what we’ve shared. Take a listen and let us know what you think! Best, OL and Sway 

Not too long ago we were a part of a training session that totally changed how we pursued our goals. Myron Golden laid down some serious knowledge in how we can use our expectations to skyrocket our productivity.  He shared tons of strategies, but we just started implementing one.   We saw results pretty quickly, and so we started teaching it to our coaching clients. Yesterday, we had a check-in/training with them and EVERY SINGLE ONE of our clients is experiencing RECORD breaking results with this one strategy! So, we KNEW it was time for us to dive into with you.  We want to see you two WINNING too! Whether you've reached multiple 7 figures, or if you're just starting out, this principle will 10x your mindset and production.  Here’s the jest of it: Desire and Expectation are NOT the same! You get what you expect. But you don’t always get what you desire. The goal is to align your desire with your expectation.  It takes skill and practice.  We’ve created a podcast episode to sha

There’s a popular lie that’s been floating around for generations. We’ve all heard the statement ‘it’s not how you start but how you finish.’ That’s only half true.   Unfortunately, too many married entrepreneurs often struggle not just with starting their days off productively but also finishing them strong too. The idea that finishing strong means doing one more task will somehow bring added satisfaction is seriously flawed.  Sway and I have learned the importance of finishing strong even if there are more things we want to complete. That’s tough, and the temptation to drive ourselves into the ground with work is always present!  In episode 77 of The Marriedpreneur Life Podcast, we’re uncovering the truth about how to have an uber, productive day and finish strong- even when there’s more stuff to do. Here’s a few highlights from episode 77…  What if I can't shut my brain off? Is it important that the two of us share a wind down together? We always love to connect and hear back from y

Do you ever feel tethered to your laptop? Sway and I both felt life our computers were joined to our hips...lol Finally, we implemented a routine that made a huge change in our marriage and business. It doesn’t take a lot to make a major difference in your business. (It can even show up in your business bank account.) Before we implemented our afternoon routines in this new way, our days were kinda dragging around 3pm.    Are you familiar with the 3 o’clock wall?   Do you have that feeling like you just want to just shut it all down but you can’t? This happens to a lot of entrepreneurs. Sway and I had to remind to each other how important it was for us to create an outlet in the afternoon that wouldn’t make us feel like we were slacking off. “It’s all about being refreshed in the middle of the day.” In episode 76 of The Marriedpreneur Life Podcast, we’re spelling out how we shifted our productivity to make the workday that much more enjoyable. Here are a few highlights from episode 76  W

I never bought into morning routines much. Sway always had morning routines… well, she’s a morning person.  I guess you can tell by the flow of sentence that I AM NOT...lol We’ve all heard and read memes on IG about how important it is to own the morning. But is this true, and does it have any merit? We’ve seen major changes to our business and marriage over the last 30 days as we’ve merged and honed our morning routine down to a ‘science.’ But that meant that I had to get waaay out of my entrepreneurial comfort zone. So, how did I make a practice of doing something that I didn’t think was connected to our business or our overall well-being? If our businesses were going to thrive, then we have to thrive.  Moreover, if our marriage was going to thrive, then how we spent our time was going to have to count. That’s where our conversation had to match our commitment ( that went for both of us). “It’s all about the commitment.”  In episode 75 of The Marriedpreneur Life Podcast, We’re sharing the pow

There’s a thin line between passion and frustration! It’s the same, thin line between business and entrepreneurship. When Sway & I started working together in ‘business’, we were stepping on each other’s toes and there was definite points of frustration.  It’s funny how just a slight difference  in views can make working with your spouse frustrating. No doubt, it’s because you’re both passionate! I know we saw things differently...and still do to some degree. Sway has been an entrepreneur the entire 20 years I’ve known her. (The one time she worked for a company, she later convinced them to bring her on as a consultant..she can’t help herself...lol) I always worked a 9-to-5 until 6 years ago and came into entrepreneurship as a ‘business person.’ This was the point of tension for us at  times. It came down to our different viewpoints. All viewpoints are pre-wired and shaped by our experiences.  Your views on the ‘business’ will either make you profitable and peaceful or stuck in busines

Sway: This year, we’re on track to hit 7 figures. Crazy.  Right? But this level of rapid growth is bringing real growth pains (which we welcome)! O.L: One of my old business associates called me and told me he had a TON of new business for me. Another guy we worked with in the past blew it with his clients which resulted in me getting all of the overflow. Sway: This means that my time is in higher demand and MUST BE restructured. Our business systems and time discipline are definitely being tested. O.L.: Marriedpreneur Life is flourishing,  it feels like we’re being stretched on all fronts. 2019 has shown itself to be unpredictable already, and it’s only May. This means we’re feeling the stretch in not just business but also our marriage more than ever before.  So, how do we sustain the growth and make the best decisions for our marriage and our businesses? That’s where our recent conversation came in. Sway reminded me about the importance of time tracking and prioritizing rest (even if it’s in

Do you ever find yourself tethered to your laptop trying to grind it out? It’s funny (kinda) earlier this month I told Sway that I wasn’t sure I was breathing.  She said, hmm sounds like you’re taking shallow breaths.   I said yep, that’s it! Have you ever done that?  It’s like you ‘forgot to breathe.’ Lately, Sway and I have been on a roll when it comes to stepping away from our work in the middle of the day.  This has proven so rewarding, and I feel like it’s helped us to be more productive. Actually, a huge part of why we’ve been able to step out and take extended lunches is because of scaling and ascending.  We’re less involved with the day-to-day which has helped us to work more on the business instead mostly working in the business. Whew, talk about a game-changer! Today was all about lunch with my wife and mom-in-love as we sat in the sun on the patio enjoying fresh lemonade, burgers and great conversation.  I’m not even going to try and explain how awesome those grass-fed

It’s a common mistake for many married entrepreneurs especially when they’ve been working so hard on perfecting their ‘core offer.’ After years of missing the opportunity to serve our tribe more powerfully-we finally began learning and implementing our system for serving our clients on an ongoing basis through continuity programs.  If you two are looking for ongoing ways to serve your clients while producing a residual income stream (and you don’t have a solid continuity program in place) take a listen to episode 71 of the Marriedpreneur Life podcast- it’s covering step #7 of our Marriedpreneur Map.  So, how do we continue to serve our existing clients with ongoing value beyond the core offer? That’s where listening intently and carefully to our community came in. Our community reminded us of where their challenges lie and how much they valued getting continuous gold from our experiences. “It’s about the continuous gold you two are constantly learning along your journey.” In episode 71 of The Marrie

We literally were ready to throw in the towel. Both of us.  It was right after doing our first big business launch and based on the poor results, we thought we miss understood what we were supposed to be doing (even though at one time it seemed so clear). The big issue was we were looking for people to convert into leads but we were doing it all wrong! There’s one thing we’ve learned about converting leads to clients who invest, that’s in the power of delivering real-time value. Do you find that getting your market to actually engage and buy from you is a struggle? Did a business coach/guru make you think that launching an online-only campaign was going to bring customers into your funnel? We’ve heard the same sentiments as well, but that’s only half the story. (Married entrepreneurs need a two-pronged approach to higher conversions and scaling.) So, how do we attract more leads that actually convert, even though we’re just two people? That’s where having a system and a strategy for getting directly in f

 A few years back we created a track for Dallas’s Startup Week (at the time it was sponsored by CHASE bank). As leaders of the track, we had to wear several hats, including marketing for our track.  We set up radio, television and magazine interviews to cover the event. We used the same visibility and traffic skills that we learned years earlier in our own business.  We had to work as a husband and wife team and divvy up our core team to get the job done.  As a result, we got TONS of organic (free) traffic from media visibility. We also ran FB ads to be more targeted with our audience. The response was overwhelming. In episode 69 of The Marriedpreneur Life podcast, we’re diving into Step #5 of the Marriedpreneur Map which is your CLGS. We’re sharing often overlooked strategies we use with our clients when they get to this step. Here’s a few: How to know which traffic will work best for your business. What to expect in traction and response time within the first 30 days of incorporating

It wasn’t too long ago when I received an inbox ‘pimp marketing’ message from a fellow sister in business.  This inbox message boiled my blood to the point where I literally wanted to help sis out. She basically was like, “My business and I can help you. My rates are blah blah blah.” I really wanted to ignore and not reply, but instead, I took precious time to speak back.  I said something along the lines of, “Hey! Hope your day is great. By the way, would you like to know about me and my business so you can know how to best serve me- if you can even serve me at all?” Thankfully, she was receptive and immediately replied with an apology and explained how she actually needed help with her lead gen. Wasn’t surprising at all.  But how many of us focus so deeply on selling that we overlook creating relationships that make it hard for our tribe to NOT buy from us? It may not be to the extent of this example, but you may be struggling too. In episode #68 of the Marriedpreneur Life Podcast, we’re shar

  The toughest part about entrepreneurship has been removing ourselves the day-to-day so we could keep focused on the bigger vision. For years, we got so bogged down with ‘maintenance’ that we weren’t profitable and we plateaued with our clients. We had to learned how to implement systems and bring on team members to help execute. ( While this helped,something was still missing). So, what was the plan keep the processes running while continuing to deliver transformation to our clients? That’s where we had life our heads up from working in the business to start working on the business.  During this period one of our coaches emphasized the importance for us to have business model that would ascend our clients to greater value. It’s all about the business model of delivering higher of levels of value. In episode 67 of The Marriedpreneur Life Podcast, we’re detailing our transition into thinking about our business as visionaries and value leaders – which means we’re talking all about the most imp

It was important for us to do it-but it didn’t come easy. It was frustrating trying to communicate but NOT BE HEARD. It was hard to serve at a high level, generate leads and make money without it. Developing our message to call out our Tribe to time.  It took more time than it should’ve because we didn’t know our who or how to speak their language. One of the toughest things for us to do in business was [GET CLEAR ABOUT MARKET]. Early in the process we were targeting married couples.  Not realizing how broad of a market Married couples were. As time went on with great coaching we learned how to ASK and LISTEN to our market.   We learned who we DIDN’T want to work with as well as who we DID want to work with. Most importantly, we learned who in our market has learned to cope with the pain… and we learned who truly wanted to get rid of the pain! 3 WAYS TO CLARIFY YOUR MESSAGE The first (and often overlooked) step in monetizing your message.  The single clarifying question you mus

 Everyone knows not to put the cart before the horse but we do it anyway. *shrugs* This is exactly what NOT to do if you hope to ascend your clients up your value ladder.  The whole purpose for creating the Marriepdreneur Map is so other marriedpreneurs would have a fast track to clarity and results WITHOUT skipping one of the most important aspects of building together! There are 3 key areas in episode 65 that we cover so you two can serve your market effectively and profitably: How to know if your market is a viable money market?   When Riches In Niches are no longer legit. How most start-ups leave money on the table. Don’t make this mistake  If you heard value in this episode, please share inside your stories and tag @MarriedpreneurLife for a shoutout! We love hearing your takeaways after each episode! Download your free Marriedpreneur Map (and get the list of our suggested business-building resources at www.MarriedpreneurSecrets.com) 

Honestly, we struggled for a while.   This is what most entrepreneurs don’t talk about.  We often see them online declaring their seamless message but we have NO idea how much work went into that level of clarity... Nobody talks about that part. Here's a little insight from our experience nailing down our messaging: For us, It was tooooough getting to know exactly what our market wanted first. We knew WHO  we wanted to serve (married entrepreneurs has always been the constant) but HOW to serve them most efficiently was the tricky part. We spent a few years defining and redefining our messaging for our dream client. During this process, we struggled to put all the pieces together. Until something happened... On episode #64 of the Marriepreneur Life podcast we’re getting pretty transparent about our journey. (At times we wanted to throw in the towel but we’re SO glad we didn’t). When we started this business journey we began one-on-one clients and then a beta group that was heavily focused on t

When I first built my staffing firm I thought it was amazing because (well, it paid my way through college for starters) But as my seasons in life changed, my business model remained the same.  The BIG issue with that is that my business appetite changed- I wasn't as willing to do the things I used to do when I first started the business.  My capacity changed. My appetite for business changed. The thing that used to be a blessing started feeling like a burden. But the burden part happened after we got married.  My sweet husband had to walk me through that dark season. It became so bad that I was on bedrest. I was burned out.  I wasn't scaling the business, I was just sustaining it. It was painful.  I was ready to throw in the towel. I didn't have a plan B and I didn't care too much either. But after answering some deep emotional questions, I realized this: It wasn't the business that I detested, it was the business model. If you're seeking to scale and needing insight on

I’m just here for the comments. We can all agree that the internet has no. chill. It’s difficult to go 24 hours without seeing a funny or controversial meme. Between babies, pets, and crying athletes there’s no shortage of comic relief. The only thing funnier online than the posts themselves are the comments. The first time I read a comment that said ‘I’m only here for the comments’, I knew there was something deeper to give attention to.  As we started going through our own posts on social media we began looking at those same traits that sparked high engagements.  Because let’s admit it, it feels really good when people talk back to us on our various platforms…(so long as it’s positive...lol). Sway and I used to observe ( dare I say study) what kinds of posts would get high engagement and how others got people talking back to them. If engagement is important in the physical real-world communication then it’s likewise important in the virtual world too! If you’re struggling with getting your

  After being fired from the bank, we were thrusted into full-time entrepreneurship and it wasn’t a walk in the park.  There were some common perils to either not getting in touch with or losing touch with our dream client, but at THAT time, we were just trying to replace the lost income.  Looking back though, there were  4 main questions we asked ourselves in order to land that first. This is rarely a one time process of defining.  The reality is that markets can shift and they often do.  To be clear, it's often the way the market seeks their desires that can shift your messaging. Here’s what we’re covering in ep. 61 of the Marriedpreneur Life podcast: ➡️ Where to start if you’re in the process of defining or redefining your dream client (it’s not as obvious as you think- most do it backward) ➡️ How to handle your lowest hanging fruit if it isn’t a part of your BIG dream- ie teaching entrepreneurship to 8th graders wasn’t a part of our long term goal, but it served a purpos