Business Of Story

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 515:00:08
  • Mais informações

Informações:

Sinopse

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!

Episódios

  • #525: From Newsroom to Boardroom: AI in Storytelling With Pete Pachal

    21/07/2025 Duração: 01h02min

    Pete Pachal, founder of The Media Copilot, explores how artificial intelligence is transforming the media landscape, journalism, and business communication. Pete brings over 20 years of newsroom experience from outlets like Mashable and CoinDesk to share how media pros, PR teams, and content marketers can use AI as a creative collaborator to boost productivity, maintain credibility, and craft more powerful stories. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

  • #522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian

    14/07/2025 Duração: 57min

    Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski

    07/07/2025 Duração: 01h39s

    Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares  that pricing isn't about finding the 'right number.” It’s about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #522: The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener

    30/06/2025 Duração: 55min

    Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #520: Your Story is Your Strategy with Renee Frojo

    23/06/2025 Duração: 01h34s

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #520: The Human Story in AI-Driven Sales with Gaurav Bhattacharya

    16/06/2025 Duração: 53min

    Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #519: How to Build Deeper Human Connections Online With Robin Nathaniel

    09/06/2025 Duração: 51min

    Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #518: How to Catch Your Stories With Aaron Calafato

    02/06/2025 Duração: 59min

    Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin

    26/05/2025 Duração: 52min

    Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson

    19/05/2025 Duração: 58min

    Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

    12/05/2025 Duração: 51min

    Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #514: How to Effectively Position Your B2B Brand With April Dunford

    05/05/2025 Duração: 01h04min

    April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you’ll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

  • #513: How to Unlock Brand Alignment to Accelerate Your Business Growth

    28/04/2025 Duração: 01h13s

    Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlocking the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #512: How to Use Candor and Kindness for Profound Leadership Storytelling

    21/04/2025 Duração: 53min

    Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule

    14/04/2025 Duração: 54min

    Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story

    07/04/2025 Duração: 01h03min

    DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #509: How to Make Your Brand Story Stand Out With Deliberate Disruption

    31/03/2025 Duração: 52min

    Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #508: How to Apply Mediocrity Repellant to Your Brand Storytelling

    24/03/2025 Duração: 59min

    Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

  • #507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth

    17/03/2025 Duração: 58min

    Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

  • #506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand

    10/03/2025 Duração: 59min

    Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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