Business Of Story

Damon Lembi is a 3x bestselling author, the host of The Learn-It-All Podcast, and CEO of Learnit – a live learning platform that has upskilled over 2 million people. Drawing from his more than 30 years in the learning industry, Damon brings invaluable insights into what helps organizations grow, how great leaders learn, and why learn-it-all companies outpace their competitors every time. It's all about bringing curiosity and storytelling to your corporate training, and he'll show you how in this episode. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Are your leadership meetings killing engagement with PowerPoint bullets and 45-item agendas while your team's eyes glaze over? You're stuck in what Park Howell calls the "voice vacuum"—and there's a stupidly simple way out. Julie Lancaster, founder of Lancaster Leadership and author of Beyond Words: How Our Stories & Strategies Inspire Action, reveals the REST method that's helped her team coach over 75,000 leaders through succession planning challenges. She used to hate storytelling—until she discovered how to do it right. Discover the four-step REST framework (Relate, Engage, Short, Theme) that transforms managers into inspirational leaders. Learn the "Life Download" exercise and "Homework for Life" practice that builds your story bank one daily moment at a time. Find out why failure stories create more connection than success stories, and how AI amplifies your storytelling without replacing your human experiences. Julie shares her own medical lab faculty meeting disaster—racing through agendas as Dean

Shagen Ganason, author of The Storyteller's Ledger, is the Chief Audit Executive at Liva Group SAOG, and shares how to use storytelling to give memorable and enlightening context to your data and how you deliver it in your reports to create powerful meaning for your audiences that moves them to action, turning the typical adversarial role of an auditor into one of an advocate to help people excel and businesses grow. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Drew McLellan, CEO of the Agency Management Institute, and author of the latest Agency Edge Research Report: Leading through the AI Revolution: The New Competitive Edge for Agencies, reveals the impact AI is having on clients and agencies and why agency principals and marketing consultants should be AI leaders to create a timely competitive edge. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the "Web3 CMO Stories" podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success. You'll discover: The difference between AI-first and narrative-first approaches to marketing Boardroom strategies to boost your credibility and drive real business results How ChatGPT and AI change marketing visibility and audience engagement Step-by-step frameworks for building effective, repeatable AI marketing workflows Actionable advice for aligning AI innovation with brand storytelling goals Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI. Key topics: AI marketing, brand storytelling, content framew

Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' concept, 30-year forecasting technology, the household CFO positioning that reframes bill payers as financial heroes, and customer stories including the fairy godmother effect (woman with dyscalculia who became financial mentor), the prodigal son (healed father relationship through money clarity), and the cold turkey smoker (quit through spending visibility). Learn why Pocketsmith adapts to you like Lego instead of prescriptive systems, how financial empowerment spreads through communities, and why owning your financial future requires accountability and courage. Features StoryCycle Genie™ brand validation and exclusive 50% discount for Business of Story listeners. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling conte

In this Business of Story episode, Park Howell interviews Femi Oke, distinguished international journalist with 30-plus years at BBC, CNN, NPR, and Al Jazeera, and co-founder of Moderate the Panel. Femi shares professional moderating techniques including how she stopped a president mid-speech at the United Nations, ninja methods for redirecting verbose speakers, re-engagement tactics for drifting audiences, and why authentic recovery creates connection. Discover the audience-centered mindset that eliminates nervousness, preparation protocols that enable confidence, and improvisational readiness that turns disasters into highlights. Learn how classical storytelling wisdom applies to modern business communication for presentations, panels, and client meetings. Femi offers Business of Story listeners 10% off Moderate the Panel services. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for optimizing both AI algorithms and human connection. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn the proven formulas that create blockbuster brand appeal and drive measurable business results for marketing leaders seeking competitive advantage. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Alane Boyd, Co-CEO of Biggest Goal (Workday Ninja),  explores how to avoid burnout, reach mental clarity, and increase lifetime value of your clients with better, scalable systems through automation. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Kyle Gray is a world-class presentation coach, story strategist and author who helps coaches, startups and executives use storytelling to better communicate their unique value, and improve sales with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Alice Heiman, Chief Sales Energizer, shares why random acts of AI, using Ai for the sake of AI, is stalling your sales and how a real human-centric strategy first approach will always win out over artificial intelligence.   Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world’s best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Sara Nay, CEO of Duct Tape Marketing and Author of Unchained, Breaking Free From Broken Marketing Models, shows you how to stop renting your marketing from ad agencies and own it yourself through a new trend that is saving money and growing revenue for small to medium-sized businesses. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said, “If your photos aren’t good enough, you’re not close enough.” The same is true with your corporate videos. If you’re not connecting with your customers, you’re not close enough to their story. In this episode, you’ll learn how to create high-definition brand storytelling by truly understanding your audience and telling your story from their point of view. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Dr. Robin:, Business Psychologist, Emotional Intelligence Trainer, Coach and Facilitator at EI4Change, explores how artificial intelligence is a force multiplier of emotional intelligence enabling you to make a great impact in the world with your chosen profession. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park:

Park Howell, co-creator of the StoryCycle Genie™ and author of Brand Bewitchery, walks you through the 10 essential story elements that help your create a captivating brand narrative strategy in minutes, not months. Click here to start crafting yoru vibrant brand story strategy today: https://www.storycyclegenie.ai/ Story on!

Sean Schroeder and Park Howell, co-creators of the StoryCycle Genie™ with Matt Levine, introduce the five revolutionary principles of Vibe Branding and how to leverage your business intuition to craft vibrant brand stories, brilliant marketing strategy and compelling content that converts all based on your business and customer knowledge and experience. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

John Whitt, Founder & President of Businesswhitt, and author of Checkmate: Winning Tactics for Translating Ideas into Money, shares why generosity is the key to building a business that serves your life and others. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park