Business Of Story

Gerald Graff and Cathy Birkenstein, authors of the wildly popular book on academic writing called They Say/I Say: The Moves That Matter in Academic Writing, share how you can use these communication templates to win over an audience while selling your point-of-view.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Robert DiMeo, Co-Founder and Managing Director at DiMeo Schneider & Associates, a Chicago-based investment consulting firm and author of 50 Billion Reasons to Grow Your Practice: A Guide to Success & Enjoyment for Investment Advisors, shares how to compound the growth of your purpose-driven B2B practice with business storytelling.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Payman Taei, founder of Visme, a leading visual communication tool, draws out how you turn your data into drama through the use of visual storytelling and infographics.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Rick Smith, founder of TASER (Now Axon) and author of The End of Killing: How Our Newest Technologies Can Solve Humanity’s Oldest Problems, shares how a story is the only way to change what many Americans value as the right to bear arms that leads to the senseless deaths of tens of thousands of people into believing in a technology solution that makes killing obsolete.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Kymberlee Weil of Strategic Samurai has coached 300+ TEDxspeakers and shares how to find your core idea, transform it into an unforgettable message using story, structure and staging to move people to action.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Drew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public relations, web, digital or design agency starting with understanding your origin story and why you do what you do.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Dr. Randy Olson, Ph.D. Evolutionary Biologist from Harvard and a graduate of the legendary USC film school, and I will explore how you can use the ABT in branding and your business communications. Plus, he’ll share with you his view of Narrative Selection and how only the best communicators will survive.   Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Adam Goodman, the third-generation President & CEO of Goodmans Interior Structures in Phoenix, shows how a purpose-driven brand inspires your people, aligns your culture, informs your business strategy and enhances your sustainability.     Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Tania Katan, author of Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life, shares her journey on how to smuggle creativity into even the most soul-sucking workplaces to inspire productivity.   Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Maestro Roger Nierenberg, creator of The Music Paradigm and author of MAESTRO: A Surprising Story About Leading and Listening, reveals how he uses the powerful storytelling forces of a symphony orchestra to create more empathic and influential business leaders.   Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business   Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/      

Neal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares how he developed his brand story for his new venture, Woodstock Vitamins, to provide better products, better advice and better information without any BS. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Dr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental organizational force of brand storytelling to reframe social challenges like climate change as strategic business opportunities.   Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

  As our attention spans grow shorter, most of us look for new ways to absorb stories. But it's challenging to make your story stand out amongst all the noise and distraction. On this week's show, welcome to the world of the virtually immersive novel where tech and the printed work take you on a Sci-Fi adventure. The creator, L.S. Larson, president of Axon, formerly Taser International, shares his inspiration for creating the future of storytelling and how your brand can immerse your audience in your stories, too. “What exists today is just not enough.” —L. S. Larson L.S. believes that writing out of passion creates authenticity in promoting your brand story. After becoming a father of three daughters, L.S. set out to write a sci-fi series that would not only be fun but also show his girls that they can be great inventors and make a massive impact. Marrying technology and art, the Intergalactic Institute of Science and Technology (IGIST) Experience app immerses the reader and transports you to the IGIST Uni

You hold the power to create the life you want. But the world has become so chaotic and so full of noise it's difficult to distinguish your own authentic story from the story the world is telling you. Therefore, it is important to pause and take a journey back to awaken the aliveness that is sleeping within you through the power of a purpose-driven brand story. Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his current role as Sherpa of Purpose — an ambassador of the company’s mission to wake the world. He is also the host and narrator of a documentary series, "The Search for Aliveness" where he features incredible, real-life stories from different people from all over the world, talking about their distinct views on what makes them feel alive. On this week's show, Chad will share his team’s insights learned from creating a documentary series on aliveness and how we can wake up to our world and the life we truly were meant to live. As

  All businesses have stories. It doesn’t matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it’s time to evolve your business and your brand story? With every company’s evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution?  My guest this week, John Oeschle, is the president and CEO at CRM and marketing automation software provider, Swiftpage. You may remember John from an earlier Business of Story episode when he was on the journey of building a thriving brand culture through storytelling. John explores the importance of evolving your brand story to transform your business, but that starts with getting your employees to buy into the new narrative. He believes courage, passion and tenacity play vital roles in the success of your business. Does your bran

We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it's also important to take a step back, re-evaluate, and re-write these internal stories to make sure they're in line with our personal and professional goals and our subconscious mind isn't tearing them down. “There is nothing either good or bad, but thinking makes it so.” —Hamlet I have never quoted Shakespeare in any of the past Business of Story episodes, but that line seems appropriate for this episode. This week's guest is an editor of sorts who helps people re-write their internal narratives to achieve external success. And he does it in a truly original and fascinating way.  Jason Linett is a speaker, author, and award-winning hypnotist who helps leaders build million dollar brands through crafting and living into new stories. And he performs these reframings through hypnosis.  His new book, Work Smart Business: Lessons Learned from Hypnotizi

How “woo woo” does it sound if I tell you we are all made of stardust? I guess it depends on the messenger. If you hear it from someone who has a doctorate in astrophysics and has mastered the study of the entire solar system, it might sound like a natural science phenomenon. The real question is: how do you make people actually care about the amazing findings science brings us? How do you create context for complex subjects that captivates our divided, hurried attention? The answer is revealed in this week’s Business of Story by our guest, Dr. Ghina Halabi, Ph.D. She is a Space Scientist at Cambridge University, founder of shespeakscience.com and the first Ph.D. Astrophysicist to graduate from the American University in Lebanon. She shares her story as a young woman fighting to create opportunity in a sea of people trying to find their place under the sun. Learn why we shouldn't be afraid of challenges and how a mere curiosity can lead to the discovery of who you are designed to become. "This is how I’ve l

Two weeks ago, I bought a pair of black wingtip shoes from the Johnston and Murphy store at Scottsdale Fashion Square. I noticed a pair of blue dress shoes that I had bought in Chicago six months earlier were marked down by $40. I mentioned this in passing to the cashier. When she rang up my new pair, she knocked $40 off of them. I wasn't looking for a deal. But she was empowered to give me one. That was the best $40 Johnston and Murphy could've spent on advertising in that moment. Because I am now telling you, and they have a loyal customer in me. We've heard customer loyalty discussed often, but it's not one associated with many modern-day brands. Therefore, on this week's show we're breaking down what customer loyalty really means and how you can build it with your brand story. Our guide is an expert at exploring the power of a shared brand narrative in building customer loyalty. Barry Kirk is the vice president of strategy at Maritz Loyalty, a consultancy that uses behavioral and decisions sciences to bu