Business Of Story

We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it's also important to take a step back, re-evaluate, and re-write these internal stories to make sure they're in line with our personal and professional goals and our subconscious mind isn't tearing them down. “There is nothing either good or bad, but thinking makes it so.” —Hamlet I have never quoted Shakespeare in any of the past Business of Story episodes, but that line seems appropriate for this episode. This week's guest is an editor of sorts who helps people re-write their internal narratives to achieve external success. And he does it in a truly original and fascinating way.  Jason Linett is a speaker, author, and award-winning hypnotist who helps leaders build million dollar brands through crafting and living into new stories. And he performs these reframings through hypnosis.  His new book, Work Smart Business: Lessons Learned from Hypnotizi