Podcast Neil Wilkins

Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include:  Purpose your deepest reason for being personal style and tone of voice the integrity spectrum  Values understanding how you make decisions Partygate and Will Smith Vulnerability as a strength  Social Conscience role models and influencers this is not The Apprentice taking personal ownership and accountability  Relationships Start and end with you Relationships are what you both fuel and nurture accountability for everything is yours, it’s your life  Collaboration Giving without expectation Appreciating preferences Managing your manager through partnership  Business Etiquette out of sight out of mind obsession with courtesy and good manners honesty without apology  Caree

Neil Wilkins and James George, Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business.  "We are too busy surviving to take anything like this on" challenges Neil and James responds with "You are not beyond hope. It's about perspective. Talk from the point where you are."  Practical advice from a circular economy expert, helping you to unpack this seemingly complex opportunity and begin taking the first steps to a more sustainable future for your business.  More content like this at Neil Wilkins Online 

Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley, to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that Hays have conducted and we hear about the importance in 2022 of people management skills and the ability to negotiate with all stakeholders.  This conversation is also available on video at Neil Wilkins Online  (Audio quality is poor in this episode of The Neil Wilkins Podcast, but the advice and guidance is gold standard)

Neil Wilkins talks to Cambridge Marketing College's CEO, Kiran Kapur, about what it's like being a CEO. Kiran began her career as a Marketing Assistant and has worked her way through various roles and industries on route to running the leading commercial marketing college. Kiran and Neil discuss everything from mindset to cash-flow and things that junior and senior marketers can focus on if they have aspirations for the top job.  More details about Kiran can be found at Cambridge Marketing College Similar interviews to this are available at Neil Wilkins Online 

Neil Wilkins shares his thoughts and observations of the key marketing challenges, issues and opportunities from the CIM Sustainability Summit 2022. Key topics discussed included circular economy, collaboration, unlocking the potential, designing the process of sustainability in our businesses, carbon literacy, normalising sustainability, changing the way we talk about marketing sustainability and why it's important to stop using the word 'consumer'. Neil will be interviewing a number of the speakers from the Summit for this podcast and doing deeper dives into the hot topics in the coming episodes. For more content like this, visit Neil Wilkins Online and to share your best practice and find great new ideas for your business, visit The Mindful Collective.

If you are a marketer, digital specialist or content producer, here's a fun little game to play with the extended marketing mix.  From the 12, or is it 13, it could be 14, no it's 15, Ps in the further-extended marketing mix, you are invited to prioritise down to just 3Ps. If you had to, which 3Ps would be your most important?  As marketers and communicators, business owners and entrepreneurs, we are often short of time and need to double down on what's most important. Perhaps taking a little time to play Marketing Mix Bingo, might give you some clarity over your priorities?

Marketing will never be the same again, when third-party cookies are removed from browsers in 2023. As a marketer, this will threaten your advertising and communications profile and the options you have for promotions.  At the same time it will open up new opportunities for you, if you are savvy. Listen to find out what you can do about it, today. You'll find that the answer is closer to home than you think. This podcast episode is also available as a video presentation on the Mindful Marketing Show   For more mindful marketing guidance and advice, visit Neil Wilkins Online

One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true. Often we compromise, say things that push the truth and mostly include things that can be easily replicated. Not exactly a USP. In this recording of a workshop, Neil Wilkins explores the building blocks and considerations behind creating a USP for your business and perhaps even for your personal brand.

Neil Wilkins talks to Jess Woodsford, Founder and Co-Director of Inclusive Futures, a not-for-profit organisation empowering students from under-represented groups and backgrounds, to pursue the future that is right for them. Jess shares her insights into business culture, executive coaching and how to gain a deep understanding of the dynamics within a business by taking an holistic approach to communication. For more conversations like this, visit Neil Wilkins Online

Neil Wilkins explores video in marketing, with film maker and video agency owner, Andrew Heathcote.  Neil and Andrew discuss long-form and short-form video, why patience is important, how to create workflows and the elements of being human and story-telling.

Neil Wilkins talks about his 10 year journey, founding, managing and growing CLIC24, Europe's only charity 24hour mountain bike event. Neil describes the event management skills he learned including: Set a Memorable Name Have a Laser-Sharp Vision Live and Breathe Your Mission Set SMART Goals Forensic Planning Have a Low-Tech Back-Up Obsess About Your ROI Love Your Stakeholders Learn To Delegate

Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project. Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Pilot Studies Started in Research “… two main types of pilot studies … are for the most part (1) smaller versions of studies, called feasibility studies, and (2) “the pre-testing or ‘trying out’” journals.sagepub.com “A pilot is the trial run, a dry run, or a small-scale test to make sure the the improvements will work as planned.” LinkedIn.com “Conducting a pilot study does not guarantee success in the main study, but it does increase the likelihood of success.” pubmed.nci.nlm.nih.gov “A pilot program allows marketers and sales teams to test their messages and tar

Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone else's agenda. There are so many distractions and humanitarian disasters right now that we all can fall into the trap of procrastination and even despair, but as someone reminded me yesterday, this is the time we need to double down and focus on the value we bring to the world. This is true self awareness, so I'm going to practice what I preach today. Do either of these ideas work for you?

Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project. There are some steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Let me know how it goes.

Imagine if your business could be rewarded for working to a higher purpose, delivering unprecedented value to stakeholders, whilst you all doing things you love, that you're great at and that the world needs.  This is your Business IKIGAI and Neil Wilkins explains the first steps you can take to find it.  This podcast is also available on video.

Today is unique and perhaps a little more unique than every other day (which of course are also unique). It's 22022022, 22nd February 2022, a palindrome and an ambigram, at the same time. The date reads the same, left to right as right to left, as upside down. So what does that tell us? Well perhaps it reminds us that together, we can give momentum and energy to otherwise seemingly random things. Let me explain a little technique you can try today, to manifest something you want, need or desire, by utilising the collective energies of those around you. Give it a try and let me know how it goes.... mail@neilwilkins.online For more content like this, visit Neil Wilkins Online

A fascinating conversation between Neil Wilkins and Somatic Coach, Leyth Hampshire, on the topic of Mindset. Leyth describes his life journey, which includes a near-death experience and how this helped to shape is self awareness and mindset. Neil and Leyth explore the idea that mindset, rather than being innate, can be learned by taking an holistic approach to self-awareness. Connect with Leyth and for more content like this, visit NeilWilkins.online

"Everything is fine. You're the one who said it isn't" said Michael Singer. So I've decided we should do something about it! Join me tomorrow as I talk with Leyth Hampshire, Somatic Coach and Mindset Expert, as we explore how to take a holistic body and mind approach to your wellbeing. I am very much looking forward to sharing this conversation with you as we take the next step forward in our journey together through 2022. You won't want to miss this one, so email me at mail@neilwilkins.online if you would like to be amongst the first to hear when this video and podcast is live. Have a great day.

Ghost Writing and Tone of Voice tricks and tips. Neil Wilkins explains some things you can experiment with if you are writing online and offline content, especially if you are doing it on behalf of someone else. “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” William Strunk 1918 “A ghostwriter is someone that writes copy like articles, speeches, books, blog posts, email newsletters, web copy, etc. and isn’t credited for that work. The credit goes to your client or someone in that company or business that hired you.” Elna Cain As Neil describes; The objective is the outcome, not perfect imitation. For more content like this, visit Neil Wilkins Online 

Ever wondered how some people seem to be able to host faultless, productive meetings?  In this webinar recording, Neil Wilkins from Cambridge Marketing College, shares ideas and planning tips for creating and hosting highly effective meetings, online, blended and face-to-face.  For more content like this visit http://neilwilkins.online  This webinar is part of the Cambridge Marketing College Series http://marketingcollege.com/events  The video version of this webinar is available at https://youtu.be/5iRtWajpBR0