Podcast Neil Wilkins

Marketing Director of the Chartered Institute of Marketing (CIM), Gemma Butler, joins Neil Wilkins, to discuss the state of marketing today, what keeps marketers awake at night and the emerging topic at the core of the industry, Marketing Sustainability. Gemma explains how the CIM are supporting the development of marketers with programmes and modular courses, designed to help them unpack what's required and to position marketing at the core of their organisations. Marketing is being re-defined both at a strategic and tactical level, with a move from focusing on digital marketing to more purpose-driven business and inclusion of green and people credentials, within brand messages. For more content like this, visit The Mindful Collective and Gemma's podcast. Sustainable Marketer Manifesto

Being Your Own Witness is an amazingly simple and powerful technique for getting clarity and managing your energy in challenging times, when you encounter challenging people and in challenging situations  This ‘managing your energy’ technique helps you to step back out of your body and mind, to be your own witness or observer  Say STOP or just PAUSE whenever you are in a challenging situation because the distance you can create, provides clarity, objectivity and vitally, new ideas and solutions to the problem.  People may already be reminding us with the phrase “get over yourself', because as humans, we regularly repeat unhelpful behaviours and patterns, again and again. BEING YOUR OWN WITNESS OR OBSERVER can really help to shift your perspective and give you a new look to solve your challenges and save your vital energy.  Don’t wait for the next problem or challenge to come up… try it now and play with the technique. Let me know how you go...

4D Holistic and Wellbeing Coach, Ann McCluskey, talks to Neil about energy management in all its forms, at work and in private life. Ann describes energy management as more important and relevant than time management and explains some of the simple yet powerful techniques we can try, to gain a deeper understanding of energy control in our lives. Ann McCluskey has held senior HR positions in major organisations for over 30 year and brings her experience and research together in services designed to help people find their 'true north'. The video of this conversation is available at https://youtu.be/ful1utYg9bI

Energy Management, Sustainability, Mindset and Wellbeing ... here comes February! January was quite an exploration into our mantra for this year 'Awareness and Abundance', the impact of seasonality and cycles on our lives and businesses and how to avoid the word Should, which never serves us well. We explored IKIGAI and being present with Nick Kemp and psychologist Naomi Stone guided us towards nature to improve our wellbeing.  So into February and we'll go deeper into some of the core concepts of our 2022 journey. This week it's Energy Management with 4D Coach, Ann McCluskey, before we get into all things Sustainability, what it means and what you can do about it personally and in your business and marketing. Then we'll check in with Somatic Specialist, Leyth Hampshire and explore how our mindset can affect our wellbeing.  I invite you to join me on the 2022 journey ... email me at mail@neilwilkins.online

This webinar, part of the Cambridge Marketing College 2022 series, focuses on the impact and opportunities of macro and micro seasonality factors in marketing.  No matter what your business or market sector, we are all affected by seasons, trends, loops and cycles.  In this informative webinar, Neil Wilkins teaches us what we can do about it.  Visit Cambridge Marketing College for more webinars like this Visit YouTube for the video version of this webinar Visit Neil Wilkins Online for more information about Neil Wilkins and further upcoming events and personal mentoring services

This week Neil is focusing on awareness of cycles, patterns, trends and seasonality. Today he invites you to explore How Are you Affected By Cycles? Nature cycles - moon, seasons, weather patterns, plant life/death Human cycles - circadian rhythms, menstrual cycle, hormones, sleep/waking patterns, calendars/festivals Work cycles - stock markets, seasonal trends, product lifecycles, customer buying patterns, even effect of solar flares on technology and human behaviours In preparation for this coming Friday's "Seasonality in Marketing" live webinar at Cambridge Marketing College, think about all of the different cycles that impact you in your life, both professionally and personally. Make a list and bring it along on Friday at 1pm UK time. You may also be interested in listening to Monday’s Nature & Wellbeing Podcast

Can nature improve your wellbeing at work and in other aspects of your life? Occupational Psychologist, Naomi Stone, believes it can and has the research evidence to prove it. Naomi has spent many years researching and studying biophilia. The biophilia hypothesis (also called BET) suggests that humans possess an innate tendency to seek connections with nature and other forms of life. Naomi believes that even the smallest of natural interactions, from pot plants to views of nature, can have a profound effect on how we feel. Neil Wilkins talks to Naomi about many of the things we can all do to bring a little more nature into our everyday working and home lives. For more information, follow Naomi on Twitter or email her. This podcast is also available on video.

What are you doing tomorrow? How did you decide? Pebbles In A Bowl is a great way of re-looking at how you decide to invest your time. Think of a bow... fill it with large pebbles. It's not full because you can fill the spaces with small pebbles. It's not full because you can then fill the spaces with sand. It's still not full because water can fill the spaces between the sand grains, between the small pebbles, between the large pebbles. Now for the symbolism. large pebbles - health and wellbeing small pebbles - relationships sand - career and interests water - everything else So now try if in the opposite direction. Fill your bowl with water. There's no space for anything else. So cram tomorrow full of meaningless stuff and that's what your day will be. Even full of sand (which we are symbolising as career and interests) there's no room for pebbles (the important stuff). Perhaps the best way to plan tomorrow and decide what we'll be doing is to begin with health and wellbeing as a priority, fit in then tendi

It's Day 20... How is your 2022 journey going so far? I'm hearing lots of questions about the difference between Being and Doing, and yes there's a big difference. As a Human Being, we are mostly centred, balanced, calm, happy, focused and on track. As a Human Doing we are racing to achieve, making comparisons with others, judging and often beating ourselves up over things we perceive aren't working out. For most people, by Day 20 of a new year, the resolutions are a distant memory and the hustle and grind of everyday life has taken control again. Back to running the hamster wheel! And this is where we have the chance to reset, develop the techniques, commit to ourselves, to find space in every day to return to Being human rather than always Doing human.  You don't need me to remind you that your best ideas, inspiration and feel good moments, come from when you are Being (on a walk, in the shower, when meditating...) and hardly ever from when you are Doing (trying to multi-task, racing to your next appoi

In this conversation with Nick Kemp, Founder of http://ikigaitribe.com, Neil Wilkins explores the concept of being present with IKIGAI.   IKIGAI is the ancient Japanese philosophy of personal awareness and living every moment with focus and purpose.  Neil and Nick discuss gratitude, being in the  moment, avoiding the misnomer of multi-tasking and that we can, if we wish, have many IKIGAI in our lives.   You can also watch to this episode of The Neil Wilkins Podcast at https://youtu.be/8IyksMc3fOc and more content like this is available at http://neilwilkins.online

Where are most of us?  Have you struggled to integrate what you love doing, with what can bring you financial security in your life? Maybe you have reached a career crossroads or cannot decide what course or job will suit you best? It may be you feel unfulfilled in your life and you have an unsettled sense of purpose? Have you wondered what is the fundamental point of your existence?  Is everything just fine, but something perhaps does not feel quite right, in work or in your private life?  Maybe, you just intuitively, know there is something more?   IKIGAI, the ancient Japanese personal awareness concept, helps you to identify your reason for being, your life purpose, by focusing on four main spheres in your life: 1. It helps you identify what you most love
 2. Establish what you are best at
 3. Helps you to understand what the world needs from you
 4. Identifies what you can be rewarded for

   Life planning with IKIGAI, helps you find the 'sweet spot' in the middle of these fo

Let's enjoy Coffee Time together in this short podcast episode where we explore being mindful of the symbiotic relationships in our life. By symbiotic I mean the relationships where both parties get true value and this can apply in work as well as personal life. Symbiotic relationships are a concept that will form part of this Friday's webinar "Finding Your Personal IKIGAI" and I encourage you to register for this as there are many exciting concepts I have to share with you for this year's journey of awareness and abundance.

My Mantra for 2022 : Awareness and Abundance Living every moment, in the present, right here, right now, with gratitude and abundance. Does this sound good? Join me on this year's journey and let's do this together. We'll explore: Mindful Living - Living an IKIGAI Lifestyle - finding your life purpose and in every moment, doing what you love, what you’re good at, what the world needs and what you can be rewarded for - Becoming More Self Aware - taking control of every aspect of your life from relationships to passions and learning the techniques and mindset for constant personal growth - Being Present in Every Moment - untethering from past experiences, relationships and beliefs that no longer serve you, to live a life, being present and enjoying abundance in every moment - Life Map by Neya® - committing to a life journey of personal growth and success, how you define it, enjoying every step by step, in the right direction Mindful Marketing - Personas and Customer Journeys - deep understanding of stakeholders

It's the end of our first pre-week before we get into the real work next week. We discussed Habit 1, which is exploring how to remove the word SHOULD from our communication. Habit 2 is to feel not just think, about what you want, as though you already have it. Now, Habit 3 for today and the weekend, is remembering that "Everything Just Is". In other words we give everything meaning, so we can change the meaning of anything. It’s called re-framing. If I ask you to think of a car, what do you see in your mind's eye? A2B, a polluter, status symbol, traffic jams, passion, a home? If I use the word Vaccination, which is polarising and highly emotive. Is the word a relief, a necessary evil, an invasion, or a cure? We will all interpret the word differently, according to our influences, beliefs, preferences and social conditioning. There's no right or wrong. It's just what it is because Everything Just Is.

Many of you have said you're back to 'business as usual' already! So what happened to those New Year Resolutions? It's likely they've faded already because you are thinking them and not feeling them. Manifesting is all about feeling what it's like to already be there, have it or have achieved it. When I set the feeling of what it would be like to have you here reading these words, it felt exciting and positive and look, you are here reading these words! Manifesting works... Feeling as well as thinking, as though you are already there, is our Habit 2... let's practice this today. What do you want to manifest and how does it feel to already be there? At 12pm UK Time on Monday 10th January I'll share on my website the upcoming Journey for 2022.

Yesterday I talked about avoiding the word SHOULD and noticing each and every time you think or say the word, throughout your day.  How did that go?  Did you spot a pattern to the people, places or situations where and when you use the word SHOULD? What does that tell you about those people, places and situations?  If you didn't remember to begin this great habit or you did, but then your busy day took over and you forgot.... here's a helpful tip for today... find a place or situation where you can invest in your quiet time? It could be putting your hood up, when cleaning your teeth or when driving. You might already have time when you meditate or you might walk the dog in the local park.   The best way to practice focusing on these great daily habits is to find a favourite place or situation where you can invest in your quiet time.

My mantra for 2022 is "Awareness and Abundance". Sound great?   Living an IKIGAI lifestyle is doing what you love, that the world needs, that you’re good at, and that you can be rewarded for, every moment of every day. This, is my focus for 2022 and I invite you to join me.   This year is all about us creating Great Habits. So let's begin today with "Habit 1 - Removing SHOULD from your world." Throughout the rest of your day, notice every time you say to yourself or to someone else, the word 'should'. Notice the context, the people involved and reasons you use to justify why you 'should' do or say something. How does that make you feel? Are you using 'should' as an excuse? Are your 'shoulds' as valuable to you as the things you 'must' do? Keep a record of every time you say or think 'should' and notice if you see any patterns.  We will use your answers in an upcoming session. Remember, if you'd like me to let you know each time I do a 'live' on social, email me now and I'll keep you posted. To

For me, 2022 will be the year of Awareness and Abundance. Journey with me through this year, as we explore ancient wisdoms, new technologies, ideas and techniques for living a mindful, aware, present and abundant life... professionally and personally. If you would like to journey with me through 2022 as we explore Awareness and Abundance (in both your personal and professional life) ... I'd love to invite you to a live session with me on Tuesday 4th January to launch the journey... email me at mail@neilwilkins.online and I'll let you know the timings...

How do YOU motivate yourself? Achievement Motivation: Pursuit and attainment of goals? Affiliation Motivation: Social drive? Competence Motivation: Appearance of technical prowess? Power Motivation: Perceived influence over others? Attitude Motivation: Feel-good factor? Incentive Motivation: Material rewards? Fear Motivation: Avoidance driven? Neil Wilkins shares tools and techniques to help you 
1. operate effectively
2. make great decisions 
3. add value to everyone around you

“The time to take action is now - If you're a marketer dazzled by the possibilities a nascent sphere like this offers, you might ask, "What do I need to do with my brand in the metaverse?” The answer is to start with the basics: Investigate what's out there, have a hard look at your brand's DNA and find what suits you best.” AdAge In this webinar recording, Neil Wilkins talks about the opportunities available to marketers who are willing to be inquisitive and explore the technologies, platforms and communities already active in the metaverse marketplace. Neil describes brands who are already future-proofing themselves as well as seeing commercial value in the metaverse. He also talks about what marketers can do to begin their journey and everything appears to focus on immersive experience. For help in metaverse marketing and planning for the future of your business, contact Neil Wilkins.