Sales Culture Radio

Excited to share this conversation with Darren Chait, Co-Founder of HUGO,  connected meeting notes platform that connects with your favorite tools.  We talk about the future of work, what makes a great team and selling what people want.  Guest: Darren Chait - https://www.linkedin.com/in/darrenchait/ Company: HUGO - https://www.hugo.team/ 1:00 – Intro 1:30 - Cold Email 2:00 - Timing 2:30 – Why podcasting guesting 2:30 – Backstory 4:00 – The Bay Hustle 5:00 – How do you break away 6:30 - Corporate Law to Tech 7:30 - Darren's Meeting Frustration 8:30 - The way we work has changed 10:00 - How HUGO came about 13:00 – Anchor AD Spot 15:30 – Project-Based Work 17:00 – Ideal Customer 17:45 – Sales Process 18:15 – Marketing Lead / Product lead growth 19:30 – Future Sales Plans 21:00 – Changing the definition of teams 22:00 –Collaboration 2.0 25:00 – Data vs People Fragmentation 28:00 – 10x Culture 29:00 – Connect with Darren Connect with Guest Linkedin: https://www.linkedin.com/company/sales-culture/ InstaGram: htt

In this episode, I share two thoughts on how side-hustle the right way, while working fulltime. Stats According to a Bank Rate study, 4 in 10 Americans having a side hustle and earn over $8K annually through that side hustle. 35 percent of the U.S. workforce, or 55 million people, were freelancers in 2016, according to the Freelancers Union. Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Fun conversation with Daniel J. Saenz, DC. He's not your traditional chiropractor, instead specializes in sports injuries, functional movement assessment, and advanced soft tissue therapies, and has achieved certifications in Active Release Technique (ART), Selective Functional Movement Assessment (SFMA), Graston Technique, and Rocktape Fascial Movement Taping. Prime Topics * Medical Rehabilitation Trends * Soft-tissue Experts * Rehab taking someone through progressions Time Stamp 4:10 - Epic Chiropractic 4:44 - Elite Everyday Athletes 5:00 - Fitness Related Sports 5:30 - How did you get started? 6:00 - Speciality Care 6:30 - Hyper Focus - Over jack of all trades 7:00 - More Than Manliputation 7:30 - Rehab Focus 7:45- Getting out of pain. Pain is the check engine light 8:00 - Getting someone to perform is a lot than getting out pain. *:30 - #1 Predictor of injury is previous Injury 8:55 - Sickcare over Healthcare 9:20 - Direction of healthcare 10:15 - Becoming a genius. Trippled Down 12:00 - Fitness Trackers

Quick thoughts on how we can leverage podcast guesting to book speaking engagements.   Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Happy Sunday!  One of my favorite conversation with Curtis Daniel III, the Founder of Patchwerk Recording Studios. Patchwerk is one of the most notable recording studios in the country, with a heavy hip hop clientele.  The studio has worked with major artists such as Ludacris, T.I. Outkast, Dr. Dre, Kenny Rogers, Cher, Carlos Santana Lil John, Jeezy, Ciara, and Madonna. Full Interview with Curtis Daniels: http://bit.ly/2PUjRny Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://anchor.fm/sales/message

In this episode, I share 3 strategies to become a thought-leader.   3 Ways to Become a Thought-Leader Start a niche - Create New Space | #Content-Based Networking -SweetFish Media Host the party | aka own the platform Lewis Howes - Linkedin Sports Industry Group - Top 100 Podcaster "School of Greatness" Partner with influencers or other thought-leaders | Podcast guesting Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://anchor.fm/sales/message

My thoughts on why we should be focusing on data-ownership instead of privacy.  Happy Labor Day Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Great conversation with DUBB Founder, Ruben Dua a video communication platform.  The DUBB platform easily allows you to create videos from Linkedin, Gmail, or your CRM. Key Topics Hero's of tomorrow The Fake Smile Culture Leveraging Video to grow your business Add: Why SalesCulture - Crazy Stutter Plug Minutes 1:00 - Backstory DigiMarCon event 2:00 - Focus on Deep 5:00 - Massive problem communication 6:00 - Ruben's backstory 7:00 - DUBB value prop 8:00 - Sales Alpha Culture 10:30 - DUBB Sales Funnel 11:30 - Women in Sales 13:00 - Hubspot Startup Program 14:00 - Sales Culture WHY AD spot 19:50 -Paradigm Shift 21:00 - The Fake Smile 22:00 - Empathic Sales professional Connect with Ruben directly Ruben@dubb.com Connection Loop DUBB Podcast: https://apple.co/2LePiDo Instagram: https://www.instagram.com/dubbapp/ LinkedIn: https://www.linkedin.com/company/dubb/ Apply for HubSpot StartUp - http://bit.ly/2MCeeI9 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

My thoughts on how to avoid the podcast fade with these 3 podcast strategies.   Problem: With over 700k active podcaster, how do you avoid dropping off   Solution: Series - Based around events or trends in your business - "healthcare series" Event / Tradeshow - interview speakers Narrative - story around company - Inside Trader Joe's Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Need podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work  --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Late night cigars in San Jose and my thoughts in humanizing business Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Love how Himanshu Gupta, CEO and Borna Poursheikhani, Chief of Staff at Climate AI are leveraging podcasts to focus on long-term brand strategy.  Show Links Climate AI - https://www.climate.ai/ Himanshu LinkedIN - https://www.linkedin.com/in/himanshu-gupta-83477a17/ Borna LinkedIn - https://www.linkedin.com/in/borna-poursheikhani-5a6aab108/ Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Entertaining and Educational conversation about the State of Medical Cannabis with Dr. Sherry Yafai. Show Notes Dr. Sherry Yafai: sherry@mdreleaf.com Dr. Sherry Yafai LinkedIn: https://www.linkedin.com/in/sherry-yafai-118184bb/ October 5th Educational Conference on Medical Cannabis: https://thereleafinstitute.com/conferences Discount Code "Group 50" CBD Reduced Craving and Anxiety in People with Heroin Disorder by Dr. Hurd:http://bit.ly/2KDKYgy Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Enjoy this conversation with Brian Chernick and Alec Ploof from Photo Booth Supply Co during the DigiMarCon event in Santa Monica about the future of retail and moving from Fortune 100 to startup land. 1 min My thoughts on staying multidimensional 5 min - Origin Story Brian & Alec 10 min - PhotoSupply Co Overview 11 min - Motivation to getting into startups 13:20 min - Retail vertical 16:45 min - Death of traditional retail 20:40 min - What is the cost? 26:05 min - Bar / Restaurant vertical 31:15 min - What is the ROI 35 min - Alec Ploof Closing Links IG Photo Booth Supply Co: @PhotoboothSupplyCo Brian Chernick IG: @chernickov Brian Chernick Linkedin: https://www.linkedin.com/in/brianbchernick/ Alec Ploof IG: @AlecPloof Alec Ploof LinkedIN: https://www.linkedin.com/in/alec-ploof-830712188/ Website: PhotoBoothSupplyCo.com Learn More: SalesCulture.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Int is episode, I review the top podcasting advertising options and why....   Hard to reach demographic 63% of listeners said they purchased from podcaster - http://bit.ly/2Y38OMv higher income 45 over $75K 16% over $150 18 - 35 listener Pre-Roll Programmatic vs Live Host Read Spray and Pray - Pre-rolll all day Sniper Rifle - Live reads if you're  CPM - downloads within 30 days  Only paying for 30day reach Depends on genre (focus more on audience, not genre) A lot of cross pollination  Business guys like comedy The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads).  B2B demand higher CPM upto $50 Proven market Reputation Matters 4, 8, 12 episodes Links and CTA in show notes Loop back to social media (Linkedin Ad spend with podcasting)  Marketplace  Spotify - http://bit.ly/2Y1LbUk PodcBean - http://bit.ly/2Y1T6kI Let's Connect LinkedIN  - https://www.linkedin.com/in/joealexlemon/ DigiMarCon

I'm taking a break from the podcasting advertising guide to discuss why we listen to podcast.   Let me know if you agree with these 3 reasons. Let's Connect Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Today's episode I'll discussing choosing the right format for your podcast sponsorship...  Enjoy  Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host.  Step 2: Categories of Podcasting Pre-roll 15 to 30 secs / start Mid-roll 45 to 1 min / live reads Post-roll 15-30 sec / end As a general rule, mid‐rolls are the most expensive (I'll talk cost later) The traditional success metrics are impressions and downloads per show. Let's Connect Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Welcome to a new series on Podcast Advertising.  Let's start with creative...    What about the creative? The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows: Start with a personal story Discuss the benefits and outcomes of the product or service Close with the call-to-action Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted. One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side  Let's Connect Joe Linkedin: www.linkedin.com/in/joealexlemon/ Website: salesculture.work/ SC Instagram: www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Great conversation with George Cassell, Marketing Advisor for California Highway Patrol.  What it takes to change perception about a person, topic, or brand...  Enjoy!  Let's Connect George Cassell LinkedIn - https://www.linkedin.com/in/georgecassell/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Quick Monday Motivation rant about leading with Purpose, People and Product  I've worked in reverse, but learned that PURPOSE is the glue.  The purpose of building brands is to change people.   Let's Connect: Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Great conversation about transitional times with Jose Barrerra.   We talk about everything from taking a spiritual journey, Burning Man, choosing personal growth, making career moves from the military to civilian world. Launching business and developing sales.   DigiMarCon 2019 and Jose Barrerra visited the booth.   7:00 - Struggles with getting his wife in from Russia. Used K1 visa 21:00 - Burning Man (Flip everything about life then turning it upside down) 22:00 - Ten Different Rules 51:00 - Second Home 53:00 - Columbia Vibes 1:14:00 - Emotional Job are the Future of Work 1:15:00 - Other projects 1:17:00 - Rock climbing Let's Connect: Jose LinkedIn - https://www.linkedin.com/in/jose-f-barrera/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message