Provk Podcast

The holiday season is upon us! From the first hints of fall, through the doldrums of late winter, we get bombarded with ads highlighting the "most wonderful time of the year". We breakdown the best ones and try to figure out how holiday ads can do more than just make us spend money. HOSTED BY: Brian J. Wilder GUEST(S): Kelsey Chaloux, Sam Hunter THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We go back to the basics a bit and talk about brand consistency and authenticity. What’s the difference? Do the lines ever get blurred too much when it comes to portraying a vibe or attitude? Is there such thing as being “too consistent”? We discuss it all and then some. HOSTED BY: Brian J. Wilder GUEST(S): Sam Cooke, Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The path toward medicinal marijuana legalization in Florida and places around the country has been fraught with obstacles, but that hasn't stopped pioneering agencies from lending their resources to creative and sensible advertising. We discuss the merits and ramifications of weed-vertising, and how agencies can prepare for a greener industry landscape in the future. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

It's been a long time since anyone has exclaimed they "want their MTV!" That doesn't mean we can't talk about the present and future of music culture and branding trends, without getting too nostalgic, right? ...right!? GUEST(S): Sam Hunter, Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers ORIGINALLY RECORDED: October 6, 2017

Advertising Week NYC has ended and there's much to unpack when it comes to content and how's it's both created and distributed. From Twitter updates to our favorite podcasts, we rediscover why content is still king. GUEST(S): Kelsey Chaloux and Samantha Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

In our move into a weekly show format, take an even deeper dive into agency culture as we talk to Tanya Zeiher, evok managing director, about everything from niche agencies to industry stereotypes. GUEST(S): Tanya Zeiher and Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Apple unveiled a few new (and not-so-new) features at their latest event and we pick apart our favorites (and not-so-favorites) to see how advertisers can help tell better stories and create better experiences for consumers. GUEST(S): Kelsey Chaloux, Ken Roxbury, and Holly Fuller HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

From the food we buy to the products and brands we interact with, the digital revolution is starting to blur the lines between technological integration and human interaction. We discuss its implications, and how advertisers can remain one step ahead. GUEST(S): Vince Ramos, Sam Hunter, and Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Advertising has been plagued with the stigma of being morally ambiguous, and sometimes even manipulative. Kelsey and I chew the fat to get to the bottom of it all, while shedding some light on the immense good that can come from our industry. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers TAGS: Orlando, Florida, ad agency, advertising, podcast, new, np, social advocacy, nonprofits

In this special episode, I hand the reins over to our Social Media intern, Kelsey Chaloux, as she tests the advertising knowledge of some our fellow evokers. Logos, slogans, and weird translations are the name of the game. GUEST(S): Valentina Rodriguez, Jordan Rose, and Noah Lei HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We’re back, after a long hiatus, and ready to dive back into the world of advertising. This episode we talk to Kira Sea, a design aficionado based in NYC to get her take on what the “modern designer” needs to be successful in an ever-changing landscape. GUEST(S): Kira Sea HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers TAGS: Orlando, Florida, ad agency, advertising, podcast, new, np, design, modern design

It’s the revenge of the nerds! eSports have given a whole new generation of athletes the ability to shine without all those pesky pads and potential concussions. This episode, we discuss the rise of eSports and how advertisers can connect with the online community. GUEST(S): Samantha Cooke and Ian Troiano HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We get a little transcendent in this episode and talk about the things that can inspire us as creative professionals. There’s talk about muses, myths, and mind-altering substances, too.

In this episode, we dissect the often-complicated art of employee retention and try to determine what it takes to keep everyone as happy as humanly possible, well, relatively speaking. GUEST(S): Meagan Cartaya and Samantha Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

It has been an interesting few weeks in the world of public communication. In this episode, we peel back the layers and examine why some people have gotten so bad at simply saying “Sorry.” GUEST(S): Valentina Rodriguez and Meagan Cartaya HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Design has power, so we brought our senior art director, Diana Santana, into the studio to discuss the gravity good (and not so good) design choices can have on society, and what future designers need to know about owning their profession. GUEST(S): Diana Santana HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We bring our Director of Agency Happiness, Samantha Cooke, to talk about why folks think millennials are the worst to older generations, and discover that perhaps we may have much more in common with Gen Xers and Baby Boomers than once thought. GUEST(S): Samantha Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Peel back the onion a bit with your host as we explore the ins and outs of being rejected in the professional world. Our PR and Social Media Coordinator, Valentina Rodriguez, shares her approach and tips on how to turn rejection into a learning experience. GUEST(S): Valentina Rodriguez HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We bring Rachel Levine, associate creative director at evok, to drop knowledge on the pros and cons of living the freelance life. We discuss the ups, downs, and the trail of delinquent invoices that freelancers navigate in order to achieve success. GUESTS: Rachel Levine HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Stefanie Scalish, Social Media Coordinator, and Brennan Doane, Account Services intern, drop by the studio to give a fresh, young perspective on office culture, the potency of perks and a few expectations the new generation have for the current workforce. GUESTS: Stefanie Scalish and Brennan Doane HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers