Provk Podcast

We're back after a brief hiatus! We brought in our best and brightest Gen Z interns and employees to talk about what drives this generation to engage with, and invest in, all the consumer industry has to offer. GUEST(S): Ariana, Rebecca, Lindsay and Zach HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We bring associate creative director Julio Aceituno, and junior designer Ken Roxbury, to discuss the differences and similarities between user interface and user experience designs. GUEST(S): Julio Aceituno and Ken Roxbury HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Brand loyalty has evolved tremendously since its inception during the early days of advertising. We dive into the nuances of what makes brands worthy of loyalty and how the sentiment has changed over the decades. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Interns. There's more to them than meets the eye. They're resilient, hard-working and ready to lead with purpose! Listen as we pick the brains of a few of our spring '18 interns and learn more about their successes, failures and what comes next. GUEST(S): Kelsey Chaloux, Thomas Vassiliades, Kyle Santillo HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

When the right brands get together, sometimes you get something beautiful, while other times, a collaboration can miss the mark. In this episode, we talk about notable brand collaborations, partnerships, tag teams, crossovers and more. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Everyone has a personal brand, but sometimes it can clash with your professional image. In this episode, we discuss how those with clout can signal boost without ruffling feathers, and how those without can work toward becoming a standout without losing authenticity. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

There's a lot of content out there, and it's becoming more difficult to sift through the clutter to get to the good stuff. We discuss why that's become the trend and why some traditional shops should "embrace the pivot". GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We dive into the mailbag and answer a couple of burning questions from the good folks out there in Listener Land. We cover everything from being singled out in the office space to ways to avoid "being #triggered", whatever that means... GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The success of blockbusters like Black Panther have help show that positive representation can mean major dividends for those willing to take the leap. This episode we discuss cultural representation in media and how advertisers can (and should) capitalize without being condescending. GUEST(S): Kelsey Chaloux, Michael Ortiz de Villate and Sam Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We're in the home stretch of the 2018 Winter Olympics in PyeongChang, so we naturally discuss our favorite highlights, ads and the ins and outs of corporate sponsorships. GUEST: Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Kelsey and I recap a few highlights from Orlando's "ADx Week" and discuss the importance of some of the advertising industry's most heralded awards shows. GUEST: Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We bring in our SCW, Lauren Solis, and CW, Mary Velasquez, to talk about their copywriting processes and how copy professionals can make the most of their career experiences. GUEST(S): Kelsey Chaloux, Lauren Solis and Mary Velasquez HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Turnover is something many industries fight with daily, but it's particularly rampant in advertising agencies. Managing director Tanya Zeiher and I discuss factors contributing to agency turnover and what professionals can do to avoid it.

Projecting your personal brand to the masses online can be difficult whether you're an influencer or an intern. We unpack some of the most pressing issues that come with leveraging your social channels and how you can better avoid them. GUEST: Tanya Zeiher HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The idea of traveling has often been romanticized throughout much of modern advertising, but is there a real viability in simply selling the sentiment? We talk with Jessica Castanheira, account manager and travel/tourism expert, to figure it all out. GUEST(S): Kelsey Chaloux and Jessica Castanheira HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

It’s the end of the year, so it only makes sense that we bless you guys with the good, bad and ugly of the year in advertising, so we left no ad unturned. GUEST(S): Sam Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We spent a weekend at Social Fresh immersed in everything there is to know about the current and future states of social media, so why not share our findings with you? I talk with our copywriter and social media coordinator about the ups and downs of #conferencelife. GUEST(S): Mary Velasquez and Michael Ortiz de Villate HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

In this episode, we gather some of our best minds from around the agency and field a few industry questions from some of our more microphone-shy colleagues. We cover everything from agency culture and digital marketing, to artificial intelligence and internships. GUEST(S): Sam Hunter and Jordan Rose HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Every city and town has its own identities that should be celebrated and shared with those just visiting. We dive into the nuances of urban identity and discuss ways tourism ad professionals can capitalize without ruining what makes destinations great. HOSTED BY: Brian J. Wilder GUEST(S): Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We wrap our two-part series on the future of cannabis in the Sunshine State with a conversation with Rico Camy, Florida-based consultant and policy advocate for The Annex Healthcare, and get down to the nitty gritty of the medical marijuana legislative process. HOSTED BY: Brian J. Wilder GUEST(S): Rico Camy and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers