Disrupting Japan

There is something odd about the way we treat sleep.  We understand that it is essential for good health, but we are almost ashamed when we admit that we get enough of it. We are rightfully proud when we keep our resolutions to go to the gym more or to eat a more healthy diet, but if we get a good night's sleep, we tend to keep it to ourselves. In fact, when we talk about sleep at all, it's usually to brag about how little sleep we are getting. We seem to consider getting a healthy amount of sleep to be some kind of luxury, or worse, as evidence of laziness.  Today we are going to talk with Taka Kobayashi, the founder, and CEO of NeuroSpace, and he's going to explain how things got so bad, and what he plans to do about it.    Taka is is building a business around that idea that companies should not only encourage employees to get more sleep but that they should pay NeuroSpace a helthy sum to do so.  Most sleep-based startups have failed in the past, but Taka explains how NeuroSpace is doing thi

Whenever you hear someone claim that the Japanese will never do something for unspecified "cultural reasons", you know there is a fortune to be made. Lu Dong is the co-founder and CEO of Japan Foodie, a cashless payment system currently masquerading as a restaurant discovery application. Lu and I talk about the boom in inbound Chinese tourism that led to the creation of Japan Foodie, and how he and his team quickly managed to identify and dominate this massive and underserved market. We talk about how tourism is changing Japan, the best way to build a two-sided marketplace, the only way forward for most e-commerce platforms, the future of e-payments in Japan and the history of women's lingerie in China. It's a great conversation, and I think you'll enjoy it. Show Notes The real problems with Japan being a cash-based society What people really care about in a restaurant app How to build a two-sided marketplace Why e-commerce platforms are really advertising companies What happens in Japan afte

Japanese thoughts on risk are changing, but they are changing slowly. Many people still consider failure to be a permanent condition, and that makes it hard to take risks, or in some cases even to be associated with risks. Today we talk with Hajime Hirose, one of Japan's new breed of serial entrepreneurs. Hajime has started companies in three different countries and several different industries.  We talk about the challenges and importance of going global and how a Japanese founder ended up running a Chinese company that IPOed in New York. And of course, we also talk about how difficult it is for startups to combat rumors in Japan, even when everyone knows those rumors to be false. It's a great conversation, and I think you'll enjoy it. Show Notes The road to China runs through Seattle Today's management crisis in Chinese and Indian companies Why leave Japan to start a startup Why not all publicity is good publicity in Japan Why the truth cannot fix lies How to survive when your competition

The conventional wisdom is that traditional Japanese companies can't innovate. And traditionally, that's been true.  Hosoo, however, might be carrying on a 1200-year-old tradition, but they are hardly a conventional company. Today we talk with Masataka Hosoo, who is the 12th-generation leader of Hosoo, one of Japan's most famous kimono silk makers. And while the company used to provide kimono fabrics to emperors and shogun, times have changed. Masataka explains how he is changing with the times and working with not only fashion brands like Dior and Chanel, but companies like Panasonic to develop user interfaces that involve textiles rather than simple lights and buttons. We also talk about a possible innovation blueprint that Japan's other small businesses can follow. It's a great conversation, and I think you'll enjoy it. Show Notes How ancient weaving techniques are used in modern fashion When Japan hit peak-Kimono (it’s not when you think) Bringing kimono fashion to Paris How to retrain a 3

Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs. I’m Tim Romero and thanks for joining me. Twice a month, you and I will sit down meet the founders of some of Japan’s most innovate startups. We'll talk a bit about their companies, of course, but most of the time we talk about how Japan is changing, what it's like to try to sell to large companies as a small startup, new emerging Japanese technology, and a lot of the social and personal issues founders here face. Disrupting Japan is really about what it’s like to be an innovator in a culture that prizes conformity. And yeah, since most of my guests are speaking English as a second language, there is alcohol involved in more than a few of these interviews. So if you are interested in Japan and in innovation, let me introduce you to some of the most amazing and creative people in the world. Come join me in Disrupting Japan.

Disrupting Japan is four years old, so we decided to invite a few hundred movers and shakers from Tokyo’s startup community over to have few drinks and to hear three of Japan’s most successful foreign startup CEOs talk about what it takes to succeed in Japanese when you are not Japanese. Our panel included some of the most influential foreign startup founders in Japan. Tim Romero (@timoth3y) - Moderator Paul Chapman (@pchap10k) - CEO, Moneytree Jay Winder (@itsjaydesu) - CEO, Make Leaps Casey Wahl (@caseydai2asa9sa ) - CEO, Wahl & Case We talk about strategies for growth, how to leverage your "foreignness" to your advantage, how to best manage multi-cultural teams, and what the future looks like for foreigners in Japan. It's a great conversation, and I think you'll enjoy it. On a personal note, thank you for reading and listening and for being a part of Disrupting Japan. When I started this project ago, I never imagined how large and influential the show would become, or how large and passionate 

There are a lot of aerospace startups in Japan these days. We are seeing innovation in everything from component manufacturing to satellite constellations to literal moonshots. All of those, however, depend on the ability to place new satellites in orbit, and that is getting harder and harder due to the ever-increasing amount of orbital debris. It's simply getting too crowded up there. Nobu Okada founded Astroscale to solve this problem. Today we sit down and talk about his solution, and we also dive into the very real political and financing challenges that have prevented this problem from being solved. In many ways, the removal of space debris of a classic Tragedy of the Commons problem. Everyone agrees that it is an important problem that should be solved, but no one wants to spend their own money to solve it. Well, Nobu and his team have developed a business model that they believe will be able to address this problem.  It's an innovative and important approach. And yes, we also talk about dancing sate

There are relatively few biotech startups in Japan. Few investors are willing to write the multi-million dollar checks and have the decades-long patience that is required to really succeed investing in this industry. But startups find a way, and an innovative biotech ecosystem has started to develop in Japan despite the lack of traditional funding. In fact, we might be seeing a new, uniquely Japanese, model of innovation that we'll call "the innovation supply chain". Today, we get a first-hand look at how this innovation supply chain functions, as we sit down with Yuki Shimahara the CEO and founder of LPixel.  LPixel uses AI image analysis to detect potential problems in patients MRI and CT scans. The technology itself is fascinating, but Yuki and I also talk about how medical research and medical innovation might be taking a very different path in Japan than it is in the West. It's a great conversation, and I think you'll really enjoy it. Show Notes The real problem with using AI for medical diagno

Most of us don't actually zone out in front of the TV. In fact, we give off all kinds of clues to what we really think about the shows we are watching. Japanese startup, T-Vision Insights has come up with a way both to measure and to monetize those reactions. Today we sit down with founder and CEO Yasushi Gunya and we talk about T-Vision's business and the future of advertising in video. T-Vision Insights already has 100's of customers and is monitoring thousands of households both in Japan and the US and we dive into some of the differences in how different kinds of people watch and react to TV. I guarantee some of the results will surprise you. It's a great conversation, and I think you'll enjoy it. Show Notes How AI can determine viewer engagement Proof that women watched the super bowl more closely than men How men and women watch TV differently Which TV shows and commercials  are most engaging The danger of advertising on the Walking Dead How privacy concerns are addressed Why it's

The single most common question I get asked are variations of "How do you start a business as a foreigner in Japan?"  or "What's it like to start a startup as a foreigner in Japan?" It's always been a hard question to answer simply because it is such a big one, that it can be hard to know where to start. Well, today we are going to start to answer that question, and over the next month or two, we are really going to dig into it. Jordan Fisher is CEO and co-founder of Zehitomo, which is an online marketplace for off-line services. This is not an easy space. There are many such sites in Japan, but Jordan explains why the fact that he and his co-founder are both foreigners has given them a competitive advantage not just in the marketplace, but in recruiting and marketing as well. Unsurprisingly, there are a few things that are much harder for foreign startup founders than for Japanese founders, and we talk about those as well. It's a great conversation, and I think you'll enjoy it. Show Notes Why charg

Japan had been a global leader in robotics for decades, but recently the traditional Japanese leaders have been losing ground to the better-funded and better-publicized firms coming out of America and China. Mujin is changing that. While iRobot and Boston Dynamics have been grabbing headlines and YouTube views, Mujin has been quietly breaking ground with a series of real-world commercial successes in deploying the next generation of industrial robots. Perhaps Mujin's largest achievement to date has been their project for Chinese e-commerce giant JD, in which they developed the world's first fully-automated logistics warehouse where robots unload the trucks, stock the shelves, and them pick and pack the items for shipment without human intervention. Today we talk with Issei Takino, who founded Mujin with his co-founder Rosen Diankov, and he explains why Japan looks at robots in a fundamentally different way than Western countries do, and how that will lead to a significant competitive advantage. It's an in

Twenty years ago, we all thought that starting a startup required a special and rare kind of talent. It was something you either had or you didn't. Today, founding and running a startup is considered more of a learnable skill. It has its own best practices,  industry standards, and common knowledge. And, in both startups and enterprises, I find it refreshing to talk to people who have succeeded by going against those industry standards. Peter Galante started what would become the wildly successful Japanese Pod 101 with no clear idea how to monetize and no clear business plan. He did, however, have a firm conviction that what he wanted to build had value and the people would flock to it. And he was right. Peter and I talk about how his unconventional business plan and his rejection of VC advice and standard best practices, actually resulted in a rapidly growing startup in a market protected from even his best-funded competitors. It's an interesting conversation, and I think you'll enjoy it. Show Notes

This is a rather personal episode. We have no guests this time. It’s just you and me. Today, rather than diving deep into a specific aspect of startups in Japan, we are going to take a hard look at both what is and what is not working within the Japanese startup ecosystem as a whole. And at the end, I'm going to answer the most common question I am asked by overseas audiences. "Where are the Japanese unicorns?" You might already know about Japan's two existing unicorns, but I'm going to explain where the next four will be coming from. I guarantee that it's from somewhere you would not have expected. So let's get right to it. UPDATE:  Evocative Machines are starting to take off in Japan. If you are interested in the subject, please check out The Evocative Machines Project. [shareaholic app="share_buttons" id="7994466"] Leave a comment Transcript Welcome to Disrupting Japan. Straight talk from Japan's most successful entrepreneurs. I'm Tim Romero, and thanks for joining me. Once again, I’ve got a s

If you've ever done business in Japan, someone probably walked you through the intricacies of Japanese business card culture. Chika Terada, the founder of Sansan, created one of Japan's most successful startups around the business card protocol. And even though Sansan has been expanding quickly and is on track for an IPO, Chika thinks that Japanese business card culture will soon disappear. Chika and I talk about the challenges of rapidly scaling a company, and how the IPO market in Japan will change in the next few years. We also talk about what Chika learned as his company expanded into other markets and how even B2B business is really a complex mix of business and culture. It's an interesting conversation, and I think you'll enjoy it. Show Notes Why business cards are not data, but an event marker Why Sansan wants to replace business cards How to save the corporate culture when you are committed to things that don't scale How stock options should be (and are) used at Japanese startups Why

Startups are changing how business is done in Japan, but medicine remains stubbornly resistant to innovation. In some ways, that's good. We are literally experimenting with peoples lives, so caution is definitely warranted. We don't want to rush things. However, Japan's national health insurance acts as a single buyer, and sometimes the only way to innovate is to go around them. That's exactly what Kenichi Ishii, the founder of Next Innovation has done. Their long-term strategy involves creating widespread and comprehensive telemedicine in Japan, but right now they have developed a basic approach that has reduced the cost of some medical treatments by more than 70% And business is booming. Ken and Next Innovation are both proudly from Osaka, and we also talk a lot about the state of the Osaka startup ecosystem. It's a great conversation, and I think you'll enjoy it. Show Notes Why medical startups need to innovate around Japan's national health insurance How to cross-sell in the medical market

Preferred Networks is making changes in Japan. Over the past few years, this AI startup has raised more than $130M in venture funding and grown to more than 130 people. If you live outside of Japan, you might not have heard of this team, but they are working with Toyota to create the next generation of driverless cars. They are working with Japan's most advanced industrial robot manufacturers to improve efficiency. They are also working with many financial institutions on fraud detection. Oh yes, and they also built Japan's most powerful commercial supercomputer. Today we sit down and talk with Daisuke Okanohara, the technical co-founder of Preferred Networks. Daisuke and I talk about the story behind Preferred Networks, he also shares his challenges and current strategies for maintaining the company's experimental and engineering culture as it grows larger and more structured. Daisuke also talks about his time at Google, how Japanese AI stacks up to China and the US, and why he’s convinced that their bi

Education is very hard to disrupt. That’s both good and bad. Education is so important to both individuals and society, it should not be changed on a whim, but over time it seems that our institutions of higher education have drifted away from meeting students real needs. Yoshito Hori, founder and CEO of Globis, is making radical changes. He turned a small training school into Japan's first independent and fully accredited business school with an MBA. Less than ten years later, Globis became Japan’s most popular MBA program. We talk about the need for change in education and about the successful, real-world pilot program Globis is running to modernize Japanese higher education. Yoshito also shares insights on how to teach innovative thinking and explains why such a high percentage of Globis MBAs go on to found starts or join them. It's a fascinating discussion and I think you'll really enjoy it. Show Notes Why most Japanese do not want to attend full-time MBA programs How to make an advanced degree

The insurance industry has proven very resistant to innovation. In fact, it has not really changed much in the past 200 years. The way insurance is sold and managed has changed, of course, but from the point of view of the consumer, things remain surpassingly like they were a century ago. Today we talk with someone who is changing that. Kazuya “Kazy” Hata is CEO of JustInCase, a new breed of Japanese insurance company that offers insurance over the smartphone and then monitors how you use your phone, your lifestyle, and your social connections to determine what your premium should be. We also talk about the next logical step for smart-phone-based insurance. Being able to ensure specific activities or possessions at will, maybe just for a few hours or while you are on a trip. It’s a great conversation, and I think you will really enjoy it. Show Notes Who actually buys long-term cell phone insurance What behavior might make you a "risky" smartphone user Why there are so few life sciences startups in

Blue Innovation attracted a lot of international attention last year when they announced the  T-Frend drone system. This dystopian drone flies around offices after hours reminding staff not to work overtime, and taking pictures of those who violate overtime policy so that management can be alerted. We’ll talk about this particular drone, of course, but Blue Innovation's technology is much broader and is making an impact an many more important, if perhaps less visible, areas. Founder and CEO Takayuki Kumada explains the early days of the company and why they decided to pivot into drones in the first place. We also talk about the future of drones in Japan and globally, about what’s really holding the industry back, and why the Japanese government crackdown on drones might have actually forced the industry to focus on a very specialized and very lucrative niche. It’s a great conversation, and I think you’ll enjoy it. Show Notes What is a drone integrator, and why are they important? How Blue Innovatio

Have you ever been at a crowded and noisy party and heard a conversation across the room? You catch pieces of it, and you know it is interesting, but you can’t quite make it out and you can quite push your way over to that side of the room to be a part of it. Well, that was the situation a lot of our guests found themselves in a few weeks ago, so today we are going to set things right. Last month 500 Startups and Disrupting Japan held a joint event that focused on how Japanese and foreign staff can work best together at startups. As the event, I had a great discussion with three startup founders who are leading multi-cultural teams.  They candidly shared their stories and advice and even told us about some of their biggest mistakes. It was a great discussion, the event was a huge success, and we’ll definitely be doing it again very soon. But in a way, the event was too successful. Way more people showed up than we expected and the place was packed. Everyone had a good time, but the room was so packed and