Disrupting Japan

Can capitalism ever allow us a good night’s sleep?

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There is something odd about the way we treat sleep.  We understand that it is essential for good health, but we are almost ashamed when we admit that we get enough of it. We are rightfully proud when we keep our resolutions to go to the gym more or to eat a more healthy diet, but if we get a good night's sleep, we tend to keep it to ourselves. In fact, when we talk about sleep at all, it's usually to brag about how little sleep we are getting. We seem to consider getting a healthy amount of sleep to be some kind of luxury, or worse, as evidence of laziness.  Today we are going to talk with Taka Kobayashi, the founder, and CEO of NeuroSpace, and he's going to explain how things got so bad, and what he plans to do about it.    Taka is is building a business around that idea that companies should not only encourage employees to get more sleep but that they should pay NeuroSpace a helthy sum to do so.  Most sleep-based startups have failed in the past, but Taka explains how NeuroSpace is doing thi