Igor Kheifets List Building Lifestyle

Do solo ads really work for anyone other than solo ad sellers? If not, why is everyone talking about them? If they do, how do you know if they’ll work for you without dropping thousands of dollars on traffic tests? Find out whether solo ads are for you now.

When I started with solo ads there were no solo ad marketplaces. Solo ad sellers were kind of like your friendly neighborhood dope dealers. You had to know a guy who knew a guy who knows the dealer's beeper number. Everything's changed though. Nowadays, you spit and you hit a solo ad provider. They're climbing from under of every rock. No wonder all those solo ad marketplaces like udimi, solochecker and a dozen others have sprouted in the recent years. And they really make your life easier, don't they? They bring all solo ad sellers under one roof, rate them and even protect you against fraud. But here's a question nobody's asking: Are solo ad marketplaces really as awesome as they market themselves to be?

May 2011. My laptop crashed. It was a common error for windows laptops at the time - the blue screen of death. When that happens, there's a good chance you'll have to replace your hard drive or graphics card. And I wasn't looking forward to the bill. But I had to get it fixed because at the time I was trying to build my list building empire through blogging. And I needed a laptop to write articles. I deposited my laptop with the technician earlier that day. When I came by to pick it up we got chatting and he asked what I do. I told him about my blogging ventures, how I used forum marketing to drive traffic to the blog and how I was building a following on Twitter. His response was a cliche "oh, you're one of those spammer a-holes who market products on forums!" I didn't appreciate being labeled a spammer. No one would, I guess. We got into a 40 minute argument about spamming. It was no use changing this dude's mind. Fast forward 4 years later. I met him in our local bar "Muza." We only got one bar in town, so

I wasn't born naturally funny. Growing up I was fat and kept to myself. Anytime I opened my mouth to say something funny I ended up embarrassing myself. I learned to keep my mouth shut when I'm around people. But I always had a passion for comedy. I spent hundreds of hours watching stand up acts performed by the greats like Steve Martin, Chris Rock, George Carlin and others. I always figured these guys were naturally funny. Like they were gifted and I wasn't. But after reading George Carlin's and Steve Martin's biographies I learned I was wrong. Turned out the greatest comics of all time are NOT funny in real life. And that the secret to great comedy lies in understanding one simple communication concept they all use (no exception). Wait, Igor, but what does stand up comedy have to do with writing emails that convert? Everything. Turns out, if you know how to make people laugh, you're 80% email-marketing-certified. Discover how to make them laugh and take their money!

How do you create a high converting offer? Most marketers start with a blank slate and try to get creative. Others plagiarize offers from their idols. But that's not my style Almost every high converting offer I ever produced follows the exact same set of rules. Discover the 7 marketing rules you ought to follow when putting together an offer or enhancing an existing one.

I was working around the clock. I prospected. I put out offers. I wrote unique content. I drove traffic (mostly free though). But nobody wanted to join me in business. It was a year since I started marketing my first online MLM. In spite of it costing $10/mo the task of getting someone to say "YES!" seemed insurmountable. At first I didn't understand why. Later, I recognized the reason why people would shut the virtual door in my face. It was simple. It made a lot of sense too. I didn't blame them. The reason nobody joined me in business is because nobody wants to work with an insecure newbie. They want a confident veteran with battle scars to take them under their wing. But how do you become a pro if you can't recruit anyone? That seems to be the question on everyone's mind these days. It's sort of a catch 22. To get more customers, you have to become a leader. But you can't get be a leader if you got no customers! I'm excited to report I figured the missing puzzle piece.

The #1 reason MLMers switch from traditional marketing to internet marketing is to create duplication. Yeah, the magic D word! Incidentally, virtually anyone who promotes online business opportunities is looking for it too! But let’s be honest - almost no one’s got it. Nobody has duplication figured out. And those who say they do, have only figured it out for themselves. They can’t possibly show other people how to do it! Now that’s a huge problem. It’s cancerous to our industry, because its probably the biggest reason for so many discouraged souls dragging their feet in the lonely hallways of online marketing. The good news for you, oh wise listener of the List Building Lifestyle, is that there is hope for you yet! I found the one person who’s done an amazing job of showing struggling non-techies how to get more leads, more sales and create real duplication in their business.

Head to Head, toe to toe, dollar for dollar which one's more profitable? Email and Facebook are like apples and oranges. Both are fruit, but hard to compare. In today's episode I answer this question once and for all. Discover which media puts more dollars in your pocket.

If you're struggling to close prospects who show interest in your business opportunity, pay close attention to this episode. There's one tactic I always use no matter what I'm marketing that gets me more sales, more customers and more good will than any other marketing tactic I've ever tried. It doesn't have an expiration date (because it's not a fad) and your best prospects won't be able to resist you if you do it right!

If there's one thing you can use to dominate a marketplace it's a no brainer offer. The kind of offer that makes people go "OMG, where do I buy that?!" In fact, there's billion dollar companies built around just one no brainer offer. Dominos Pizza comes to mind. But what if you're promoting an offer that ain't sexy and you have no control over that offer? Like when you promote business opportunities or if you're an affiliate marketer? Here's what you need to do to spice things up!

My clients are often shocked to discover I'm reluctant to embrace social media marketing. It boggles them to know 90% of my income comes from my list. And some of them feel I'm just too stubborn to see the writing on the wall. Umm... nope. They're just blinded by the shiny object syndrome. In this episode I reveal why I believe email isn't going anywhere and why you should double-down on your email marketing in the next 5 years.

I received a ton of fan mail asking to share how I rose from a life in the immigrant ghettos of Israel to becoming one of the world's leading authorities on traffic generation. Here's the story of how I pimped my life!

Nobody’s safe from traffic SCAMs. Even grizzled marketing vet like me walks into carefully orchestrated and choreographed traffic-buying traps every now and again. Like this one time when I bought over $10,000 worth of clicks from a solo ad seller I met at the Solo Ad Summit in Orlando. Just like a smart traffic consumer would do, I started with a small buy of 1,000 clicks. It seemed to have went well. So I scaled. And this is where it all went to hell.

I just returned from 2 back-to-back marketing seminars. Traffic Seminar in London where one of UK's top marketers Shaqir Hussin presented his best and most up to date Facebook Ads strategies. And Russell Brunson's Funnel Hacking Live 2017 where Russell revealed (amongst other cool things) his FB ads campaigns. At those seminars, both Shaq and Russell, opened up their company's books and allowed us to glimpse into their lead acquisition costs. And you know what their average Facebook lead cost is? Either just below or way above $10.00 per lead. How quickly will you go broke paying that kind of money for one potential customer who may not even open your emails in 2 weeks? If you're a beginner with a limited budget - you'll be broke in no time. In fact, solo ads and Instagram ads are the same (although for different reasons).

At which point do you just give up on your list? Most people set their list expiration date at 14 days. That seems to be the norm. Are they right to do it or are they're leaving an incredible amount of money and awesome customers on the table? Stream this episode to find out!

There's a common military misconception that states military personnel are robots. Supposedly, these people blindly march into battle just because they're given the order to. But that's not true. In fact, getting a bunch of people to risk their lives (and the future of their families) to protect their county's ideals goes far beyond a stable paycheck and a bullet proof vest. You can't force a soldier to put their life on the line as much as you can't force your prospects to buy from you. But both can be lead into action through 5 core bullet proof leadership principles I expose in this episode.

After studying under the best (and the worst) of marketers on the entire planet, I conclude: Tons of people know how to market well. Some know how to teach it. Few know how to teach it well. The top earners and the super affiliates know how to get prospects to march down to the order forms credit card in hand. But they can't teach others to duplicate their success even if their life depended on it. Which is why I'm thrilled to be hosting Jeremy Miner - the one guy who's made it his life mission to teach others how to sell like a pro... Someone who's students are literally raking it in across dozens of different industries.

I made my first half a mil online without going to a single seminar. The first seminar I flew in was the Manchester JVZoo summit and I didn't even promote JVzoo products. I went just to see what the noise is all about. Thing is, ever since starting out online back in 2008-ish, I noticed people who went to seminars were becoming successful faster than those who didn't. But I never went to any seminars because I couldn't afford to go. So I just had to find out why it's such a big deal. Since my trip to Manchester I've been to 8 other events across several continents. And I summed up my thoughts on how to make the most out of seminars (and whether or not you should even go!) in this episode of the List Building Lifestyle.

"Igor, what's the average conversion rate with your traffic for ?" This is by far the most annoying question we get at Igor Solo Ads. Not because I can't identify the average. But because it's a really bad question which leads to more bad questions which leads to failure. In this episode I explain why it's such a horrible question. I also share what's a better question to ask to get better conversions on your ads!

Last week I got on a call with a new friend. She's a woman in her thirties and she's involved with several MLMs. She asked if I could help with traffic for one of the programs she mentioned. And I said - probably not and gave her a bunch of reasons why those specific MLMs weren't a good fit. Next thing I know... She launches into a 15 minute presentations to show me why these products are amazing and why I should a) join her in business and b) find a traffic source that works. You can guess what happened next. I lost all interest. Today I'd like to share with you the mistakes she made which made it virtually impossible to "close" me. Follow these guidelines to make your product and yourself interesting to other people. Violate my guidelines and forever be ignored by your best prospects.