Informações:
Sinopse
A monthly behavioural science podcast from Ogilvy Change
Episódios
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Episode 2 - Pre - Suasion (with Dr Robert Cialdini)
28/02/2017 Duração: 15minA conversation between Dr Robert Cialdini and Rory Sutherland about Pre-Suasion, recorded at Sea Containers House in London. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is available now http://amzn.to/2mpar41 O Behave is a monthly behavioural science podcast from Ogilvy Change. You can read our blog o-behave.tumblr.com Follow us on Facebook: facebook.com/OgilvyChange/ Tweet us @ogilvychange We're sponsored by SoundLounge.co.uk -enabling advertisers to use music in more powerful ways.
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Episode 1 - Unseen Opportunities (with Rory Sutherland)
28/02/2017 Duração: 18minWe talk with Rory Sutherland about innovation and the role of behavioural science in marketing as well as share our favourite examples of unseen opportunities. O Behave is a monthly behavioural science podcast from Ogilvy Change. You can read our blog o-behave.tumblr.com Follow us on Facebook: facebook.com/OgilvyChange/ Tweet us @ogilvychange We're sponsored by SoundLounge.co.uk -enabling advertisers to use music in more powerful ways.