Informações:
Sinopse
A monthly behavioural science podcast from Ogilvy Change
Episódios
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Episode 21 - Rory Meets the Changed My Mind Podcast
31/03/2019 Duração: 01h04minRory sits down with Alex Chesterfield and Ali Goldsworthy from the Depolarisation Podcast to see how, why and if we can help people change their minds.
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Episode 20 - Dave Trott & the value of creativity
12/02/2019 Duração: 54minDave Trott explains how creativity helps us 'Look at everything everyone else has looked at, and see something no-one else has seen'
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Episode 19 - Behavioural Science, Trust & Brand w/Mark Ritson
20/12/2018 Duração: 51minWhere is behavioural science within marketing? How does trust work in the digital age? We thought the best person to ask was @markritson! Listen to episode 19 of the O Behave podcast now!
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Episode 18 - Sound Branding (with Ruth Simmons)
09/11/2018 Duração: 40minRuth Simmons, CEO of SoundLounge, chats with Mike Hughes, behavioural strategist, about how music creates context and brand identity. Follow Ruth Simmons @soundequity Follow @ogilvyconsultuk Sponsor SoundLounge soundlounge.co.uk/
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Episode 17 - Atomic Habits (with James Clear)
22/10/2018 Duração: 41minJames Clear in conversation with Eleanor Heather chatting about James' recent book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones Follow @JamesClear Follow @ogilvyconsultuk Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones is available online: https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834/ref=sr_1_1?ie=UTF8&qid=1540199501&sr=8-1&keywords=atomic+habits Sponsor SoundLounge soundlounge.co.uk/
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Episode 16 - Dollars and Sense (with Jeff Kreisler and Rory Sutherland)
06/08/2018 Duração: 01h01minJeff Kreisler in conversation with Rory Sutherland, two huge advocates of behavioural science together in one podcast. Follow @jeffkreislerbs Follow @ogilvyconsultuk Dollars and Sense: How We Misthink Money and How to Spend Smarter available here: https://www.amazon.co.uk/Dollars-Sense-Misthink-Money-Smarter/dp/006265120X Sponsor SoundLounge soundlounge.co.uk/
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Episode 15 - Bullsh*t Jobs (with David Graeber and Rory Sutherland)
06/07/2018 Duração: 01h23minDavid Graeber in conversation with Rory Sutherland about the prevalence of bullshit jobs. Follow @davidgraeber Follow @ogilvyconsultuk (@ogilvychange followers will have been transferred automatically) Bullshit Jobs available here: https://www.amazon.co.uk/Bullshit-Jobs-Theory-David-Graeber/dp/0241263883 Sponsor SoundLounge soundlounge.co.uk/
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Live from Nudgestock 2018.
21/06/2018 Duração: 01h15minJoin Roaming Mike and Roaming Jordan live from the greatest marketing conference that isn't about marketing. They interview the great and the good of behavioural science as they convene in Folkestone for one day of thinking differently. Featuring Rory Sutherland, Michael Pawlyn, Nicholas Christakis, Caroline Webb, Ruth Morgan, John Kay and more.
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Episode 14 - How To Have A Good Day (with Caroline Webb)
04/06/2018 Duração: 37minOgilvy Change senior behavioural strategist, Eleanor Heather, interviews Caroline Webb, CEO of Sevenshift, about the behavioural science lessons of her book 'How to Have a Good Day' . Caroline's book is available on Amazon: https://www.amazon.co.uk/How-Have-Good-Day-productive/dp/1447276515 Follow Caroline on Twitter @Caroline_Webb_ Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 13 - The Psychology of Flying (with the Ogilvy Change team)
04/05/2018 Duração: 35minOgilvy Change hosts Maddie Croucher and Julia Stainforth sit down with fellow behavioural strategists Daniel Bennett and Mike Hughes to discuss the psychology of flying. Nudgestock tickets: https://www.eventbrite.co.uk/e/nudgestock-2018-tickets-40782628941 Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor: SoundLounge http://soundlounge.com/work/
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Episode 12 - Prevention and Persuasion (with Stevyn Colgan)
19/03/2018 Duração: 01h05minOgilvy Change behavioural strategists Daniel Bennett and Mike Hughes interview Stevyn Colgan about how he came to use behavioural insights in his career as a policeman to make neighbourhoods of London safer places to live. Stevyn's books available on Amazon include: Why Did the Policeman Cross the Road?: How to solve problems before they arise A Murder to Die For Follow Stevyn on Twitter @stevyncolgan Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 11 - The Choice Factory (with Richard Shotton and Rory Sutherland)
16/01/2018 Duração: 51minListen to Rory Sutherland in conversation with Richard Shotton about his soon to be released book The Choice Factory: 25 Behavioural Biases that Influence What We Buy. The Choice Factory available from Amazon: https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?ie=UTF8&qid=1516097878&sr=8-1&keywords=the+choice+factory Follow Richard on Twitter @rshotton Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 10 - Please Stand on the Left (with Celia Harrison)
07/11/2017 Duração: 41minPete Dyson, senior behavioural strategist, speaks with Celia Harrison about her work for Transport for London (TfL) that challenged a century-old habit on the London Underground. Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Visit our blog o-behave.tumblr.com Julian Goodkind, music origination and production Sponsor SoundLounge soundlounge.co.uk/
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Episode 9 - The Grid: The Decision Making Tool for Every Business (with Matt Watkinson)
10/10/2017 Duração: 44minThis week Senior Behavioural Strategist Dan Bennett sat down with author Matt Watkinson to discuss his recent book The Grid: The Decision-making Tool for Every Business (Including Yours). Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 8 - The Persuasive Power of Play (with Andrew Sheerin)
20/09/2017 Duração: 37minListen to Andrew Sheerin of Terrorbull Games talk with O Behave's Julia Stainforth about the theory of play and the psychological power of games. Get in touch about Solitaire or escape rooms @terrorbullgames Follow Andrew on Twitter @sheerinability Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 7 - From Psychology to Marketing (with Adam Ferrier and Rory Sutherland)
28/07/2017 Duração: 45minListen to Rory Sutherland, in Kent, in conversation with Adam Ferrier, of Thinkerbell, in Sydney, Australia talk about their respective journeys between marketing and psychology. Follow Adam on Twitter @adamferrier Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 6 - The Power of the Pen (with Charlotte Pearce)
30/06/2017 Duração: 40minWe welcome Charlotte Pearce, of Inkpact, to Sea Containers House for a conversation about her business which makes brands unforgettable using the power of the pen. Find Charlotte on Twitter @inkpact https://inkpact.com/ ICYMI watch all the Nudgestock 2017 videos: https://www.youtube.com/playlist?list=PLBH1fZ9CbRsC032chdr9ZTjCgUUxCLkMf Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 5 - Mess And Creativity (with Tim Harford - Nudgestock 2016)
08/06/2017 Duração: 20minIn anticipation of #Nudgestock2017 tomorrow we've got a conversation with last year's speaker Tim Harford talking about the power of mess and creativity. @timharford Tim's Nudgestock talk: https://www.youtube.com/watch?v=M5s_HhOvfL8 @ogilvychange www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
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Episode 4 - Biology of Fun (with Isabel Behncke - Nudgestock 2016)
29/04/2017 Duração: 17minA backstage interview from Nudgestock 2016 with evolutionary biologist and primatologist Dr. Isabel Behncke speaking about the biology of fun and collective creativity with Ogilvy's Tara Austin and Paul Eden. Tickets to Nudgestock 2017: https://www.eventbrite.co.uk/e/nudgestock-2017-tickets-32325510472 @ogilvychange https://www.facebook.com/OgilvyChange/ Sponsor SoundLounge http://soundlounge.co.uk/
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Episode 3 - Deceit and Self - Deception (with Robert Trivers)
07/04/2017 Duração: 20minAn engaging and wide-ranging conversation between evolutionary biologist Robert Trivers and Ogilvy & Mather vice-chairman Rory Sutherland. Podcast hosted by Ogilvy Change behavioural researchers Julia Stainforth and Maddie Croucher.