Gartner Thinkcast

Since 2020, the pandemic, social justice movements and other significant global events have hastened the evolution of consumer or audience expectations — and criticisms — of social media. Consumers no longer scroll passively through channel feeds, and brands can no longer consider social solely a distribution channel for content.    Businesses and organizations that engage in social media without an up-to-date audience- or community-specific strategy risk diminishing channel impact and ROI, and losing customers. In this episode, originally broadcast on #Hashtags: The Gartner Marketing & Communications Podcast, Dorian Cundick, a vice president with the Gartner for Marketers Advisory Team, and Amber Gallihar Boyes, a director analyst who works with CMOs and heads of communication, discuss the unique expectations for distinct social channels, why and how audience expectations tend to shift, and the organizations that achieved successful engagement, thanks to highly intentional approaches to community buildin

Maintaining current margins in profitability while also achieving targets for sustainability, speed and innovation, often mean the difference between success and lackluster performance. Supply chain leaders are increasingly required to make faster, more accurate decisions, in real time. Environmental, social and governance issues round out the many focal areas competing for leading CSCOs’ attention. What sets the world’s leading supply chain organizations apart from their competitors?    In this episode, originally broadcast on The Gartner Supply Chain Podcast, Mike Griswold, a Research VP on Gartner’s Consumer Value Chain team, and Caroline Chumakov, a Senior Principal Analyst on the Talent and Sustainability team, break down the four macro trends informing supply chain evolution, the rise of the “chief ecosystems officer” and key insights and takeaways for businesses of every size.    Dig Deeper:   Download: The Gartner Supply Chain Top 25 for 2022 https://gtnr.it/3QbHFNR   Subscribe: The Gartner Supply

Sixty-three percent of CFOs believe this inflationary period will last at least 12 months, according to Gartner research, which means the financial and economic reality businesses face isn’t going anywhere anytime soon. And on the horizon is a possible recession — something that business leaders find themselves preparing for, or should if they’re not already.   In this episode, Alexander Bant, Chief of Research for CFOs at Gartner, and Brian Kropp, a Distinguished Vice President of Research who oversees the research, tools, services and support that Gartner provides to HR leaders, discuss how organizations can not only weather these current macro forces, but also harness opportunities to drive profitable and efficient growth.     Dig Deeper   Download: Evolve Culture & Leadership for the Hybrid Workplace https://gtnr.it/3OUS2W3   Watch: Gartner Panel: Top Inflation Concerns for 2022 and Beyond https://gtnr.it/3yPZYlQ   Watch: The CFO’s Playbook for Enhancing Profitability & Driving Digital Accelerat

You’ve likely heard the phrase “enterprise value model,” but how many of us know exactly what it means — and how to use it to our organization’s advantage? Especially in today’s business environment, which is full of conflicting variables, discontinuity and disruption, we’ve discovered that traditional return-on-investment models fail to properly account for non-financial variables that are critical to value creation.   In this episode, Rita Sallam, a Distinguished VP Analyst and Gartner Fellow on the Data and Analytics team, and Donna Scott, a Distinguished VP Analyst in Gartner's Office of the CIO Research, join us to break down a new enterprise value equation that offers leaders a fresh way to view the decisions they make in terms of the impact those decisions deliver to various stakeholders and the value the organization realizes in return — not just in the here and now, but also so far as the long-term health of the business.   Dig Deeper   Download: 9 Rules for Demonstrating the Business Value of IT ht

According to our research, 76% of CIOs and 61% of CEOs believe that demand from machine customers will become significant in their industry by 2030. On average, these leaders predict that by that date, over 21% of their revenue will come from machine customers. This suggests a market shift twice as deep and twice as fast as the arrival of e-commerce has been.   In this episode, Senior Director Analyst Uma Challa and Director, Analyst Brian Weber, both of who sit in Gartner’s customer service practice, join us to discuss the rapid rise of machine customers and how it will affect leaders across customer service, marketing, sales, data and analytics, IT, and more.   Dig Deeper   Download: The Future of Customer Service: 5 Emerging Trends To Watch https://gtnr.it/3zlyfKM   Watch: How the CMO Role is Changing to Be More Customer-Centric https://gtnr.it/38QZ5PS   Read: Are Machine Customers Better Than Human Customers? https://gtnr.it/394HGUb

Every business likes to claim that it is “data-driven” or at least “data-informed,” but too often, that’s not the way things actually work. Data is relegated to an IT function, siloed and, in some cases, boils down to simply producing more reports and dashboards. There is, however, a better way, and it relies on successfully linking data to business outcomes.   In this episode, Andrew White, a Distinguished VP Analyst for Data and Analytics, and Sarah Turkaly, a Principal, Advisory for Data and Analytics, outline how you can use the Gartner Value Pyramid to break down silos, reengineer key decisions and align data with leadership’s mission critical priorities.    Dig Deeper   Learn More: Gartner Data & Analytics Summit https://gtnr.it/3GltFgW   Download: Gartner’s Essential Guides for Effective Decision Making https://gtnr.it/3yWDRdZ   Watch: Link Data to Business Outcomes https://gtnr.it/3yWDRdZ

This year’s Gartner’s CEO and Senior Business Executive Survey reveals that environmental sustainability has become a top-10 business priority for the first time ever with more than triple the CEOs citing it than just one year prior. Meanwhile, social responsibility and ESG emerged as the second-largest contributor to CEO focus on corporate issues, increasing 50% year over year.    Here to analyze why sustainability has come to the forefront, how business leaders can advance their sustainability strategies and common pitfalls to avoid are Kristin Moyer, a Distinguished VP Analyst in Gartner's Executive Leadership of Digital Business Growth Strategies practice, and Sarah Watt, a Research Vice President on the Talent and Sustainability team.    Dig Deeper Explore: Sustainable Business Strategy for a Positive Social and Environmental Impact https://gtnr.it/3N7XovQ   Watch: Progress from Strategy to Action on Sustainability https://gtnr.it/3w34dcB   Watch: Sustainable Agriculture: A View From Bayer’s Supply Cha

Especially if you work at a large, traditional organization, it’s important to find ways to think more creatively — and drive the actions that come out of these new ways of looking ahead. Your — and your company’s — success depends on it. And that’s where a new approach we call  “rogue thinking” comes in.   Here to discuss the newest research on the practice, how to become a rogue thinker, and the many benefits behind it are Penny Gillespie, a Vice President and Gartner Fellow in our Customer Experience and Digital Commerce team, and Whit Andrews, a Vice President and Distinguished Analyst in our Applications and Software Engineering Group. Press play to learn from innovative organizations, understand where others get tripped up and discover seven daily actions to become a rogue thinker.   Dig Deeper   Download: 3 Strategic Actions for Successful Leadership https://gtnr.it/3HdILnG Download: New Ways to Organize for Collaboration and Speed https://gtnr.it/3EPntgx

Our new research shows that just one in four employees feel connected to their organization’s culture. Yet, employees who feel this way experience a 36% boost in performance and retention. You’ve likely heard plenty of conversation about what the workforce now expects from their employers, especially when it comes to culture — and this is exactly why.   Here to discuss their research and insights into organizational culture are Alexia Cambon, a Research Director in Gartner’s HR research practice, and Mark Whittle, a Vice President of Research & Advisory, who also works within our HR practice. Listen as they explore changes in how we experience culture and connectedness, how progressive organizations can do a better job fostering these things and what’s on the horizon.    Dig Deeper Explore: The Future of Work Reinvented https://gtnr.it/36S6aOJ   Download: Redesigning Work for a Hybrid Future https://gtnr.it/3rpJxsG Learn More: Gartner ReimagineHR Conference: The Premier Conference for CHROs and Their T

Sixty percent of HR leaders are significantly concerned about employee turnover, and 62% of candidates have explored a career change in the last year. Top that off with the fact that a recent Gartner survey showed nearly three-quarters of candidates who receive a job offer have at least one other offer on the table, and it’s clear that attracting and retaining talent is a top-of-mind challenge for all business leaders.   We also know that 41% of managers report needing to increase base salary an average of 15% to backfill roles. It raises the question, how can leaders attract and retain top talent if their budgets don’t support this level of funding? Graham Waller, a Distinguished VP Analyst on Gartner's digital business leadership research team, and Jamie Kohn, a Research Director in our human resources practice, join us today to discuss just that.   Dig Deeper   Explore: The Future of Work Reinvented https://gtnr.it/36S6aOJ   Download: Reinvent Your EVP for a Postpandemic Workforce https://gtnr.it/3sBdyq5

Gartner estimates that there are 2.7 billion frontline workers — more than twice the number of desk-based workers. Yet, when it comes to discussing the future of work, the former are too often conspicuously absent from the conversation.    In the second episode of our four-part series around where, how, and when work gets done, Dana Stiffler, a Vice President in Gartner Research with expertise in supply chain talent strategies, and Piers Hudson, a Senior Director in Gartner’s HR Research practice, join us to discuss creating equity between frontline and so-called knowledge workers, the top attraction and retention drivers for frontline workers, and why flexibility, choice and autonomy are key.   Dig Deeper   Explore: The Future of Work Reinvented https://gtnr.it/36S6aOJ   Download: Strengthen Your Employee Value Proposition https://gtnr.it/3IyMWes Watch: The Equity Imperative: How Fairness Improves Performance and Employee Experience https://gtnr.it/3JxuxzO

Fifty-two percent of respondents to a recent Gartner survey said the pandemic made them question the purpose of their day-to-day job, and 50% said it changed their expectations of their employer. It explains why we’ve been hearing so much about the so-called Great Resignation. In the first episode of a new series around the ever-evolving future of work, Chris Howard, Gartner’s Chief of Research, and Michelle Bazargan, a Senior Director of Strategy and Innovation, discuss how we arrived at the current moment, what leaders can do to adapt and, more so, fuel innovation, and what they expect to see come out of this reckoning. Dig Deeper Explore: The Future of Work Reinvented https://gtnr.it/36S6aOJ Download: 3 Strategic Actions for Success in the Year Ahead https://gtnr.it/3HdILnG Download: Reinvent Your EVP for a Postpandemic Workforce https://gtnr.it/3sBdyq5

Inclusion, as represented by the “I” in the “DEI” acronym, may come last, but it is an essential part of the puzzle — and the value proposition for employees. This is especially true in the wake of the pandemic and during the so-called great resignation, when it’s more important than ever to treat employees as people first. In the third and final episode of a three-part series around diversity, equity, and inclusion (DEI), guest host Rob O’Donohue, a Senior Director, Analyst in Gartner's CIO Research Group, sits down with Christie Struckman, a VP Analyst on Gartner’s CIO Research team. Tune in to hear their wide-ranging discussion on the key principles of inclusion, where we fail to live up to our inclusive ideals, and how every leader can do better. Dig Deeper Explore: Diversity, Equity and Inclusion Resource Center https://gtnr.it/3h1zbt9 Download: Develop Inclusive Leadership for Future Success https://gtnr.it/3BEcXHb Download: 3 Strategic Actions for Successful Leadership https://gtnr.it/3HdILnG

Here at Gartner, we define equity as the “fair treatment and equality of access to opportunity, information and resources, built through identification and elimination of unfair biases, stereotypes or barriers that may inadvertently exclude underrepresented employees.” It’s a concept that’s rapidly gaining momentum with organizations as they look to advance representation and improve business outcomes. In the second episode of a three-part series around diversity, equity, and inclusion (DEI), guest host Rob O’Donohue, a Senior Director, Analyst in Gartner's CIO Research Group, sits down with Emily Strother, a Senior Researcher here at Gartner, where she works with the HR practice on employee experience, the employee value proposition, and DEI. Tune in to their discussion about the key differences between equity and equality, the benefits of working in an equitable organization, and how hybrid work is changing the conversation. Dig Deeper Explore: Diversity, Equity and Inclusion Resource Center Download: How

Mentions of diversity, equity and inclusion — sometimes shortened to “DEI” — on S&P 500 earnings calls have increased 658% just since 2018. What’s more, nearly nine in 10 Fortune 100 companies list equity as one of their corporate values. We’re making progress on this topic, which is critical to both business and our society, but we’ve got a long way to go. In the first episode of a three-part series on one of the most pressing issues of our time, guest host Rob O’Donohue, a Senior Director, Analyst in Gartner's CIO Research Group, sits down with Chris Steadley, Gartner’s Global Head of DEI. The two discuss the changes they’ve seen over the past few years, especially in the midst of the ongoing COVID-19 pandemic and movements for social justice, who is ultimately responsible for DEI, and what progressive leaders are doing right — and where they can take steps to do better. Dig Deeper: Explore: The Diversity, Equity and Inclusion Resource Center Download: How to Measure Your DEI Efforts Learn More: Gartn

Have you ever wondered how Gartner selects topics to feature in research? Are you curious about how topics evolve throughout the years? Want to know what’s on the schedule for 2022? In this episode, ThinkCast host Kasey Panetta is joined by Chris Howard, Gartner’s Chief of Research, to talk about key topics from 2021 and 2022. They’ll also talk about his role at Gartner, his favorite pieces of research, and his advice for executives in 2022.

From NFTs to widespread internet access to cybersecurity attacks so damaging nations will respond with physical attacks, this year’s strategic predictions will broaden how IT executives think about the future.  In this episode, ThinkCast host Kasey Panetta is joined by Daryl Plummer, Distinguished Analyst & Gartner Fellow, to discuss Gartner’s Top Strategic Predictions for 2022 and beyond. Daryl shares his favorite prediction, which one was the most controversial and the themes that tie them all together.

The Gartner Top Strategic Technology trends will act as force multipliers over the next three to five years. These trends are critical to business, enabling the growth, digitalization and efficiency that organizations need in today’s world.  In this episode, ThinkCast host Kasey Panetta is joined by Arun Chandrasekaran, Distinguished VP analyst, to discuss some of the trends, including hyperautomation, generative AI, distributed enterprise, privacy-enhancing computation and cloud-native platforms. Arun also explains the three overarching themes that drive the research and shares which technology is his favorite to talk about.

Where we work, where we consume, where we innovate, where we generate business value — all of it has changed in the past two years. This raises a key question for CIOs and IT executives — where next?  In this episode, ThinkCast host Kasey Panetta is joined by Helen Poitevin, VP analyst and content coordinator for the keynote at Gartner IT Symposium/Xpo 2021 which explored where CIOs and IT executives need to focus and what opportunities exist in disruption.

What is Zero Trust? The Zero Trust security model has become a popular marketing term, but security and risk leaders need to separate the hype from the true business benefits.  In this episode, ThinkCast host Kasey Panetta is joined by Gartner expert John Watts to talk about Zero Trust. John will share what Zero Trust is, the technical challenges and business benefits, as well as if achieving 100% Zero Trust is even possible.