Pragmaticlive

The history of competitive intelligence is murky and very, very manual.   Enter Ellie Mirman Scott, Crayon CMO. On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task. You can learn more about Ellie by visiting crayon.co.

Everything has changed.  The way we market and the data we analyze to make decisions has shifted since the pandemic began.    In this episode of Pragmatic Live, Patricia Diaz, senior demand generation marketing manager with Credly, joins our host, Eddie Gordon, courseware designer for Pragmatic Institute to discuss the marketing metrics you should keep an eye on in a post Covid world.

When Covid-19 spread and lockdowns began all over the country, we were all forced to adapt to a new way of working. On this episode of Pragmatic Live, Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he adapted when lockdowns began in New York City.  Jeremy also shares lessons he’s learned that you can apply to your career in our “new normal”. You can learn more about Jeremy and Cognizant here.

On this episode of Pragmatic Live, Courtney Dagher, senior marketing manager for Inbound 2020 , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how the Inbound conference made the transition from in person, to online and lessons learned along the way.   To learn more about Inbound 2020 visit inbound.com Our very own PAC community leader, Georgina Cannie will also be speaking at this great event, don't miss it!

What is a forever transaction? On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving "forever transaction" business and lessons she has learned being a top strategist in the field of subscription business. To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits.  On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so.  Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time. Whether you're in leadership, or part of a product team, this podcast is for you.

(Captured during a recent Pragmatic Product Chat)   On this episode of Pragmatic Live, managing director of BMI, joins our host, Eddie Gordon, to discuss how to make proper business shifts for the future.

When you think of the practice of win/loss analysis, what comes to mind?  On this episode of Pragmatic Live, founder of Clozd, Spencer Dent, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the true power of win/loss analysis and what it means to professionals in various roles within the product industry.  

This episode was recorded during our recent product chat.   The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust? Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey. 

It’s time.  It’s time to re-think sales enablement and go-to market strategies. On this episode of Pragmatic Live, Mike Smart, founder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

This episode was recorded during our recent product chat in partnership with Product Development Days.   There's seems to be a trend here...We all want to create the most successful organizations and or products possible, but what rules do these successful products abide by in order to become a success?   Join SC Moatti, managing partner of Mighty Capital, as she discusses the 3 rules behind the most sucessful products.

(This episode was recorded during our recent product chat. We host new topics live every Friday!) So, you want to create a successful product organization, huh? Well, start by hiring the right talent, structuring teams properly and put in place a centralized mission that personnel can get behind. Sounds easy right? Join Rich Mironov as he breaks down how to create a truly thriving product organization in our recent Pragmatic Live Product Chat!

What does it take to truly become a better business leader? In this episode of Pragmatic Live, our very own Eddie Gordon, courseware designer, is joined by Art Petty, one of the foremost experts in leadership, author of Leadership Caffeine and creator of the Pragmatic Learning Network course: Level-Up Power Skills: Influence, Lead and Develop Yourself. Eddie and Art explore what factors contribute to becoming a great leader, and dive into what (leveling-up) actually means.   To learn more about Art Petty's course within the Pragmatic Learning Network and begin leveling up your leadership skills, click HERE.

What are human factors and how do they impact product design? In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Kenya Oduor, human-centered researcher and strategist and managing partner of Lean Geeks. Georgina and Kenya dive deep into how human factors influence discovery and design and what organizations can do to better understand human factors when creating products.

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.) Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!

In times like these, your best customers can be your greatest asset. In this episode of Pragmatic Live, our very own Georgina Cannie, Manager of the Pragmatic Alumni Community, is joined by Rob Jensen of Ignite Advisory Group to discuss how to leverage your best customers to make better decisions when creating your product roadmaps.  Get more info about Ignite here.

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.   Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in! Visit pragmaticinstitute.com to learn more. Watch our previous sessions HERE.

(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.) So you have adapted your team to a remote environment. By now you have probably figured out which communication channels work for you and helped your employees craft their new routine. But how do you go beyond adapting and truly thrive as a remote leader? In this Product Chat, Hillary Boucher joins the Pragmatic Team to discuss all things tooling, inspiring not requiring, and the best ways to get out of email and into engaging conversations with your team.

(This episode was recorded during our recent product chat. We host new topics live every Friday!) In an uncertain climate, what kind of research should product marketers conduct? In this episode of Pragmatic Live, Pragmatic Institute's head of community Georgina Cannie, is joined by Joy Levin, president of Allium Research and Analytics, to help you get the most out of your research during this unpredictable time.

We all want to work better with our CEO. No matter the size of the organization, we strive to better speak their language. In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss powerful tips that will allow you to better influence your senior leadership and increase overall alignment.   Don't forget! - Each and every Tuesday and Friday, we hold live Product Chats and AMA's that you can take part in! Visit pragmaticinstitute.com to learn more. Watch our previous sessions HERE.