Pragmaticlive

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, Paul Young, an instructor at Pragmatic Institute, have a fun and light conversation about the products that have had a positive impact on their life. They dive into side discussions about how products can solve important and relevant problems but create new problems in the process. They also sprinkle in tips and tricks on how to create products people are excited to share with others.

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers. Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data? Former Pragmatic instructor and SVP of customer operations at Houghton, Kirsten Butzow, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how her current position is a treasure trove of market data, and how product professionals can better understand their customer segments in order to tailor their products to their customers.

How do you create innovative and solution driven product teams?  How do you create a culture and environment that hums with creativity?  Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done. Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deep into how he has created said environments, and used his extensive experience in the product realm to create top-tier teams that focus on creative solutions.

What do companies like Humana, Uber and Farmers Insurance have in common?  They can see into the future. How do they do this?  Always-on consumer data. Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past events.  You may even say it's a super power, but the kicker is, anyone can learn to leverage this type of data to better understand their customers.

"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap. Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but income inequality as a whole and what actions organizations can take in order to bridge these gaps once and for all.

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles. Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM. Ready to get aligned?  Check out our full roster of updated courses!

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy? Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led movement really is. Ready to learn how to become a product first business?  Check out our full roster of updated courses! Learn more about Wes Bush and his book here

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry. Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to dive deeper into the relationship between product owner and product manager.

We think we know our customers, but do we really know how to listen? On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

* This episode of Pragmatic Live was captured during our recent Product Chat How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts. In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial steps in creating content that is not only profitable but transforms your marketing efforts.

The current pandemic has challenged, and pushed product professionals around the globe to think differently.  One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs? Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss this and a give insight into a unique survey UserTesting conducted to better understand how Covid-19 has changed the mindset and needs of product professionals. If you have any questions for Mike he can be contacted at mike@usertesting.com

Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. See a few of the topics they covered below: Overcoming tension and misunderstanding between product and design teams Advocating for design resources Partnering with UX designers on NIHITO research Crafting user personas and applying them throughout the product life cycle Framing problems vs. goals Creating “How Might We?” statements for ideation For more insights on the above topics and more, check out these great resources. Artifact | “How Might We?” Statements Template Article | From the “Black Box” to the Sandbox: Advancing Product Management and Design Collaboration Article | Building

How should design and product management team up on the journey to successful products? Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

“Community” is a word we hear plenty when online and they exist for many different groups, but how can product groups utilize them effectively? Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjoyed by product groups. Learn more about our awesome online community, the PAC, here.

Survey burnout is real.  Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate.  The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace. In this episode of Pragmatic Live, Cali Frisbie, our own content and social strategist turns the tables on Rebecca Kalogeris, VP of marketing and product, to discuss the roots of the Pragmatic Institute Annual Survey and the types of helpful data that we publish within every year. Get in on the action by taking our annual survey here.

Product managers and product teams own a ton of deliverables, and to ensure product success, strong decision making is one of the keys. On this very special episode of Pragmatic Live, product manager for the Google Analytics intelligence team, Neha Bansal, joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to discuss effective decision making for product managers, obtaining stakeholder buy-in, and how Neha has maintained a strong decision-making process within Google’s framework. You can read Neha's blog here!

We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical. Listen as the two discuss the synergy between product management and design, Shannon’s advice for leveraging that partnership, and Pragmatic’s new design-focused course for product managers. Or, read the full interview here. Learn more about our design practice here and Shannon's rockstar background here.

With both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive? On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.   Want to get ahead of your next product launch?  Check out our Launch course.   Learn more about Luke and Centercode here.

There may be numerous reasons why your product isn't selling.  One of the biggest may be that finding common ground and working effectively with your sales team has become a challenge. In this episode of Pragmatic Live, Paul Young, Pragmatic Institute instructor,  discusses how you can build a product team that effectively works with sales.