Box Talk

Nicole Aucoin of HSN and CrossFit HSN shares on growing during COVID-19 mainly via nutrition coaching. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Michael Michaelides of CrossFit Downtown Atlanta shares his story of coming into ownership, how they've weathered COVID-19 and about hosting the first ever CrossFit Scholarship Level 1. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Dan Uyemura of PushPress shares what he's been seeing as successful for CrossFit gyms during the pandemic in hopes to prep gyms for the next wave of closures. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

James Ellis has been a lifelong athlete, but it took him about 10 years from trying CrossFit to finally own a gym. It was a long and winding road, but he has now found himself as the owner of not one, not two, but three gyms in Arizona. In this episode of Box Talk, Ellis shares how he came to own CrossFit Infinite Strength, and how the pandemic brought him to owning Hammer CrossFit and co-owning Spark CrossFit. He shares what he has learned through the ownership, as well as how each gym has pivoted in the second COVID-19 shutdown of 2020 for the state of Arizona. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

John Briggs was working with Affiliates before he became one. In fact, he was working with them before he even had tried CrossFit. As the founder of Incite Tax and Accounting, which serves the microgym niche, Briggs found the fitness regimen when he was at 41% body fat. Having his life changed and seeing the signs that CrossFit GSL — his home gym — was going under, Briggs soon bought into the business and came to co-owner CrossFit GSL in 2018. He’s learned a lot over the past two years, including how to survive a pandemic, when it comes to owning a gym. He’s had to make tough team calls, solidify the brand and realize a full-time staff member is a must. Briggs even has a book, Profit First for Microgyms, in order to help the gym owner. Having talked to hundreds of microgyms, and even owning one, Briggs had a lot of advice and lessons learned to share in this episode of Box Talk. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

With two locations in Florida and one in Ohio, Burg CrossFit and its owners have had a crazy journey. Listen to it and the lessons learned along the way here.

Kevin Beamon of CrossFit Mt. Lebanon and Mecka Fitness shares on the growth of his business, the building of two new locations and surviving a pandemic. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Brandon Phillips, the owner of CrossFit Bound in Kennesaw, Georgia, reopened after COVID-19 in late April. The gym owner shares what has been taking place since reopening, and how they are staying safe. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Ryan McFadyen owns Ohio Strength and Mouse Trap Fitness. In this episode, he shares how his businesses have survived COVID-19 so far and what he is doing in order to reopen. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

TJ Belger, the owner of TJ's Gym, didn't have the smoothest start to offering virtual classes. However, he and his team overcame, now offering plenty of unique opportunities for members. He shares on what he's learned during the pandemic and what he thinking about in terms of what happens next. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Juliet Starrett, a co-owner of San Francisco CrossFit, shares about the gym's closure, surviving COVID-19 with variety of offerings, loan and financial hardships, and what needs to be considered for the future of your business. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Craig Howard, a co-owner of Diablo CrossFit, shares how his business has transitioned during COVID-19, as well as what he's planning for the aftermath of the pandemic. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Sherman Merricks and Blake Ruff of LASSO share about their gyms during the coronavirus, why you need to be marketing right now and the strategies to have in place for when this is all over. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Tyler Sullivan, the owner of Badger CrossFit, dives into the impact COVID-19 has had on his business. But, he also shares how he's fighting back and that the cure is quality coaching service. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Kelsey Goodwin and Adam Davidson are leading CrossFit LoLo through COVID-19 with virtual fitness, online competitions, authentic staff and a focus on members. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Editor Heather Hartmann sat down with Chris Cooper of Catalyst Fitness and Two Brain Business to discuss how he is coaching gyms through this time. Cooper shares what they've seen in gyms around the world — including China and Italy — to apply to the Boxes here in the U.S. He reveals lessons learned and discusses why virtual classes might not be the answer. One-on-one tailoring, the ability to pivot and applying for financial relief all might be things you should consider. Listen to this episode and learn how to survive the coronavirus pandemic. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Kari Kirkendall, a co-owner of Widespread CrossFit, shares the ins and outs of her role as the media and events director at the Box. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

JoAnna Dettmann, an owner of CrossFit St. Louis, hops on this episode of Box Talk to chat about drop-ins, what she's learned from gyms across the country, and her latest business venture, BOXSPOT. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

Greg Mack of MadLab sat down with Editor Heather Hartmann to discuss sales tips and advice. He shares on the legitimacy of "no," how to answer "How much is it?" and what needs to happen to grow in your sales skills. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD

In this episode of Box Talk, Brandon Couden dives into his journey of owning Crossfit Grandview — a.k.a the previous Rogue Affiliate. He shares about exponential growth and what they could have done better. He looks back on some of the top lessons learned from his mentors. And he shares some of his top advice for the Affiliate owner. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD