Build Your Salon With Phil Jackson

Aside from being a Salon Mentor and Coach, I also own a hair salon in the South of England. And if I'm being honest, I have been neglectful on my Salon business. I moved away from the Salon business into the coaching space and I didn't replace myself as a Manager. I thought that being a magnificent coach and mentor meant I was some kind of superhero that I could run both businesses effectively. And I was wrong!

A Salon Training Agreement is a contract between you and a Team Member where they agree to pay back some or all the value of a training course should they leave in a period following the training.

Setting targets in your salon isn't easy - and there are a couple of pitfalls I see owners and managers fall into again and again. But for the long-term success of your business, they are vital. Taking the time to communicate to your team exactly what is expected of them is never time wasted.

Social Media has replaced a lot of things in our modern lives. The rules of English Grammar, warmth, and authenticity in our human relationships and the need to research something before we pass it on have all gone by the wayside. But one thing I've wrongly predicted would decline - BLOGGING. There are still millions of people around the world who share their thoughts by updating their blog. I see a lot of Salon owners trying to build that in their online marketing strategy. A few of them get some good traffic and a decent audience for their blogs. But some struggle to be consistent and create high-quality content. If the blog is not doing you any good, you need to step back and think if this needs to be a continuing part of your online marketing strategy.

As Entrepreneurs and Salontrepreneurs, our job is not always to use our platform to change the world. It is to turn the conditions that we're living into something that can grow, prosper and generate some profit. I don't tell you what cards to deal. Instead I help you with the cards that we've been dealt. Whatever your political belief is, we can all agree that we're in for a choppy time financially and economically. So how can we protect our businesses in difficult times?

Stocking a range of professional salon retail products is great - but what if you're team just won't sell?  How is your salon retail?  Is it a strong part of your salon strategy?  Or are sales poor?  Even ZERO?  Take a look - I might just be able to help!

OK. We don’t cope well with the snow here in my part of the UK, problem is, it happens so infrequently that it’s hard to justify investment in snow precautions. So this week hit hard. Lots of customers and staff struggling to make their way in. And lots of calls for me from managers and owners wondering if it’s wise to call a salon snow day.

Gat ALL of the BuildYourSalon podcasts at https://buildyoursalon.com/blog Why hold salon team meetings at all? In every salon, there is an agenda.  A set of goals and objectives that every salon team is striving for.  Problem is, if you're not communicating the agenda, not moving your team towards the salon goals, the team will set their own agenda. I'm lucky.  I get to see inside lots of salons.  To see how they tick.  What works, and what doesn't.  Right now I'm seeing a lot of salons who could be getting much better results from their teams, if only they would coach and direct them. Salons everywhere invest hundreds, if not thousands in the development of their teams every year.  And a lot of salons waste their money.  Follow the SIMPLEST way to be the salon manager your team deserves.  Improve your team's performance and be clear about what you want them to achieve.  Check out Team Performance Upgrade here: https://training.buildyoursalon.com/tpu

I've had a rough week.  My salon website was hacked.  So of course step 1 is to have a nose around - see what everyone else is doing.  I've been shocked! So many salon owners are neglecting their websites.  I know we're all getting so much from social media, but I think this is shortsighted. Take a look at your own website and bear in mind my 5 key points . . .

OK, I probably don't mean 'steal'. Borrow, take inspiration from, whatever you want to call it. Taking ideas from other businesses can be a shortcut to increasing your salon's success. In this episode, I give you a few ideas on what may be better places to look for that inspiration.

I've had a salon membership scheme in my own salon for nearly four years. I've been helping other salon owners with their own schemes too because I truly believe they make great business sense. You can find out more about the Salon Membership Masterplan here: http://bit.ly/2rUS2dY http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

Salon life is TOUGH - but I think a lot of salon owners and salon managers are making life a lot tougher for themselves by being pushed away from the strategy they have carefully crafted. I'm all for being flexible in business, but I think these salons are being swayed too easily - sometimes by just one or two clients. My first EVER live event is 17th September in London. Book here! https://yourdigitalsalon.eventbrite.co.uk http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

How can you expect to enjoy long-term salon success if you're not paying yourself properly? Disclaimer: I do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I do not offer any legal, medical, tax or other professional advice. Do not make any decisions based on any information presented in this broadcast without understanding that making any change in your business or personal life is accompanied by the risk of hardship or significant losses. Seek advice from trusted, qualified professionals before attempting any lifestyle change or business or financial endeavour. Check with your indemnified professional advisor before acting on this or any information. Continuing with this broadcast indicates your agreement that you will not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Find our more about the "Get Paid Properly" programme here: http://bit.ly/2n1O8O4 My live event details a

Hello and welcome, today we’re going to tear apart your sales technique and put it back together hopefully in a way which is going to help you improve your results for yourself and your Salon. I am happy to point out some areas where I see Salon Managers and Owners going wrong. The first part of this video is brilliant content for you and your team as well. We’re going to talk about a better way to sell when we’re in the Salon. The second part of the video is how we apply that when we’re selling our business, services, product, anything online and ourselves and I don’t see us carrying through those sales techniques in a very effective way. There are fundamentally three ways that you can sell a product or service to a customer. The first way is to sell a product or service on its features. Let’s say I’m going to sell you this product, which is called Quick Blow-dry and Quick Blow-dry has extract of water mint in there, is paraben free and it’s only Thirteen Pounds Fifty a bottle. What I’ve done there is descri

The free cheat sheet is here: http://bit.ly/2kbMoRQ Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team. The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team is. Some Salon coaches around the world, will say that the average bill is the most important measure, and I don’t think that’s correct. We’ve had turn our marketing into a machine for a successful Salon, and that involves running promotions, discounts or a loyalty programme. So, average bill will look a little bit more negative, utilisation will show us how busy somebody is. The other measure is the amount of money they’re putting in the till. Your service total or your service and retail total, isn’t necessarily a great measure of how brilliant a Stylist or Therapist is. The other problem with using service and reta

That sense of entitlement - you know: the one we judge others on so harshly. When we call them lazy, unambitious, disloyal, irresponsible. Sometimes we just need a mirror. Falling into a sense of entitlement is easier than you think, spreads like a virus and is poisonous to your success.

Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Nope. She's commemorated with a saucy statue and is known locally as The Tart with the Cart. I was laid up in Dublin with tonsillitis this week. Possibly the most sober tourist the city has ever seen. Luckily the accompanying fever never carried me away, but I got to thinking: what do I need to so to get my own (hopefully less immodest) statue? What do I want to be remembered for? Whatever it is, you have to go the whole distance to be cast in bronze, I reckon. Poor Molly could have given up at any time (the cobbles in Dublin are brutal) so I'll let her be my inspiration. Apologies for the sound quality in this week's podcast. My voice is not at full ranting speed!

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I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious, but bear with me, there is a message which is relevant to recruitment in the Salon Industry coming up very soon. The message that I have for you around marketing is that the less work you need to do, the more likely your marketing is to be effective. So, there are industries which are hard work to market; the not obvious industries, and then the obvious industries. Let me explain the distinction, if your hair has grown to long most people will choose some form of Hair Salon or a home hairdresser to get that sorted. It’s an easy industry because the customer has already made the connection with the kind of service they want to receive. If, however you are a business coach and somebody is struggling with their business, they don’t necessarily go to a coach. So, it’s a not obvious business, so it’s a lot harder to market because firstly you must persuade the customer that that’s the route they should go dow

40. The ONLY opinion that matters is from your customer by Phil Jackson from BuildYourSalon.com