Ready. Aim. Empire.

In this episode, you’ll learn: The difference between Facebook ads and other advertising media What are the four components to a successful Facebook marketing funnel? What is a giveaway lead magnet? How to target specific neighborhoods with your Facebook ads What is retargeting and how does it work? All about Facebook pixel installation The best ways to use promo reminder ads Why you should start using video within your Facebook ads LINKS:  http://www.lisekuecker.com/uncategorized/episode037/ www.upwork.com www.fiverr.com  

In this episode, you’ll learn: What Taylor means by her business being "joyful and joy-filled" How she provides motivation to her clients How a part-time job at her parents small business laid the groundwork for her to start her own business Why the attitude you have while handling situations makes a difference in the outcomes Keep moving even if you don’t know where you are going! The importance of wearing different hats to make your business work Taylor’s first experience going to market from the online space Her final advice… LINKS:  http://www.lisekuecker.com/uncategorized/episode036/  

In this episode, you’ll learn: How to list your strengths and add value to them How to determine your average client monthly value Learn about psychological impulses and value What are psychological triggers? Why your smallest package should be the most expensive Why do businesses exchange financial rewards or discounts for commitment? What is the most important element to stellar pricing? How to poll your clients with a survey and the four best questions to ask Why promotions need to be short term LINKS:  http://www.lisekuecker.com/uncategorized/episode035/ A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)  

In this episode, you’ll learn: • Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)! • Why and when renting becomes a better option than buying • Be mindful of land development when buying a home • Check on the school zones before purchasing a home even if you do not have children • Why should you look to see if the home your purchasing is rentable • Tips on home renovations prior to buying • What being a landlord really means and what property managers can do for you • Tips on mortgage and repayments • What is a passive income tax benefit? • Tips on commercial real estate properties LINKS:  http://www.lisekuecker.com/uncategorized/episode034/

In this episode, you’ll learn: • What is “compareitis”? • Why our country is in overwhelm • How mindset and mortgages work together • Hear Deryck’s personal crash and learn story • What does Sheera mean by “Our Mess Is Our Message”? • Why we should be open and vulnerable with our business relationships • The difference between failures and mistakes LINKS:  http://www.lisekuecker.com/uncategorized/episode033/

In this episode, you’ll learn: Objections are only questions Objections do not always mean “No” This is the best way to handle time objections How to address the objection of not being a good fit and the underlying issues that may have led to this thought What is the objection of desire? How significant others have on impact or decisions How the question of affordability could stem from a poor value conversation Improving your customer intake process propels your business into a higher rate of success LINKS:  http://www.lisekuecker.com/uncategorized/episode032/

In this episode, you’ll learn: Do what you love AND follow the money Learn how setting goals and milestones pushes you forward Why scenario testing helps you reach your goals Learn how you can gain from creating a time budget How passion can drive you, but passion can also destroy you How a revenue plan increases your statistics - know your numbers! The way to focus and take action LINKS:  http://www.lisekuecker.com/uncategorized/episode031      

In this episode, you’ll learn: Stepping out of your comfort zone is always taking a step forward How quickly a dark or negative place can translate to success and fulfillment Success can never happen without the pain of having to do things you don’t want to do Why do we “round corners” and expect the same results? How your attitude can deeply impact your business results The two types of personal development are…. How morning routines helps you take care of yourself before the day puts its demands on you The way to tell people how to respect your time Is multi-tasking a myth? How to be the most productive you! LINKS:  http://www.lisekuecker.com/uncategorized/episode030

In this episode, you’ll learn:  Why potential clients tend to look at your highest price and then compare your other price points to that What is a reasonable time point to roll out price increases What is two-tier pricing? Mass emails create mass hysteria How to plan rolling out price change to your clients The difference between rolling out price changes in an automated manor versus doing it personally to each client Why it is important to be clear and scripted while rolling out new pricing LINKS:  http://www.lisekuecker.com/uncategorized/episode029

In this episode, you’ll learn: What are the two major models for service-based businesses How important recurring revenue is to financial freedom Why session-based models being the best source of revenue is a really a myth How you may be projecting your own fears about your business on to your clients That you could actually be doing your clients a disservice by telling them it is acceptable to lack commitment Why it is important to separate yourself from your client when building packages to offer How to determine the formula for your average client monthly value When transferring your client from session-based offers to package-based, you need to remember three key things LINKS:  http://www.lisekuecker.com/uncategorized/episode028  

In this episode, you’ll learn: How you can go into a battlefield with an idea of what success means and come out with a completely different definition That admiring a problem is just not a solution What is Guardian Group and what they stand for Over 100,000 children per year are entering this problem in the United States Receiving the support of groups with authority has been easy, but the financial support is the most difficult part LINKS:  http://www.lisekuecker.com/uncategorized/episode027

In this episode, you’ll learn: What tagging and segmentation strategies are and how they differ Tips on automated email systems and software Why keeping it simply is always best The importance of targeting objections head on Why you need a funnels to take customers to the next step More about deep dive surveys and self-identifying segmentation LINKS: http://www.lisekuecker.com/uncategorized/episode026

In this episode, you’ll learn: The importance of being clear with the purpose of your challenge How to make your potential clients feel more comfortable ane less intimidated by you How to involve community in your challenge and why this is important How you use your challenge as a window for your potential clients to see what it will be like working with your company How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it) What is a baseline of measurables for challenge members and how it will benefit you What is an extended sales cycle? Advice for upsells throughout the challenge   The importance of having a challenge that is replicable LINKS: http://www.lisekuecker.com/uncategorized/episode025

In this episode, you’ll learn: How to dream and think like an entrepreneur How to take your thoughts and turn them into the actions of an entrepreneur That it’s possible to use your biggest failures to create your biggest successes That determination and mindset can literally change your business How to fail like an entrepreneur LINKS:  http://www.lisekuecker.com/uncategorized/episode024

In this episode, you’ll learn: How to maximize your business in the months of historically lower revenue Why challenges are a great way for potential clients to get to know you and your business Why challenges are a good way to show your value How challenges can give you more out of your marketing money When is the best time to have a challenge? What three significant types of challenges I suggest How to determine which type of challenge fits your business best (and why) How to set your goals for a challenge LINKS:  http://www.lisekuecker.com/uncategorized/episode023

In this episode, you’ll learn: That sometimes not accepting help can be a fatal flaw The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others How beneficial it can be to have a smaller, leaner team of employees How to determine what tasks are the most important in your business How to set boundaries for yourself when it comes to working within your business How to learn to say “No” Why it is a necessity to practice self-care as an entrepreneur How to stay the course and take the slow and steady route The importance of taking the time to hire and train employees to help you move forward LINKS:  http://www.lisekuecker.com/uncategorized/episode022

In this episode, you’ll learn: How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career That she was able to transition from charging by the hour to a more profitable business model How Melissa started working with James Wedmore Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business How she built her business without an email list or web presence Melissa’s plans to grow her business in the near future How Melissa has built her business to work around her life instead of living her life around her business LINKS:  http://www.lisekuecker.com/uncategorized/episode021

In this episode, you’ll learn: What are funnels and what are the different types of them? The different ways to layer funnels The difference between paid marketing and funnels The importance of the education and sales piece when considering a funnel What is a landing page? The difference between providing education and selling The importance of having a referral process LINKS: http://www.lisekuecker.com/uncategorized/episode020

In this episode, you’ll learn: The importance of giving back to your community and how to balance giving and receiving Reasons why you need to put your own “oxygen mask” on first How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community Why it is important to practice self care if you want to help others Learn different ways to give back Tips on how to organize philanthropic events LINKS:  http://www.lisekuecker.com/uncategorized/episode019

In this episode, you’ll learn: Go for your dream, but having an alternative plan where other opportunities can flow in is important How to use those other opportunities to fuel you to make your business a success The importance of defining your own terms of success  How to create your own in-house marketing team with your tribe and the content you create How to protect your business and your tribe when clients and referrals are not necessarily a great fit Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business Why your business should either be attracting people or repelling people The value of standing firm in order to pull in the right people into your community LINKS:  http://www.lisekuecker.com/uncategorized/episode018