Ready. Aim. Empire.

In this episode, you’ll learn: How beneficial a coach was to Rick’s business What was Rick’s biggest turning point this year? Identify these things when hiring your coach Stop thinking and start doing! The fastest way to accelerate your success is… What is the benefit of turning FB ads on and off? How to take action on your business through your ads LINKS:  http://www.lisekuecker.com/uncategorized/episode057

I am so excited you’re joining me for a “Best Of” episode, where you’re going to be getting access to the biggest shows of the past few months. Today’s episode was one that we probably heard the biggest amount of feedback from. It was Episode 003, and it talks about the importance of writing out a life plan. That life plan is how I’ve been able to work less than 20 hours a week while building a multi-million dollar company. Trust me when I tell you, that same type of work/life balance is available to you too!

Today, we’re breaking down an exercise that is changing the way I’m building my path for 2017! LINKS:  http://www.lisekuecker.com/uncategorized/episode055/

In this episode, you’ll learn:  What is “hope marketing”? Why I used a trifold approach for my promotion How I was able to create a traditional and digital plan to bring potential customers through the door The way I took an older marketing approach and made it work for me How I was able to make a six-figure profit in a 12-hour sale! How a “crash” has profoundly changed the way I do business and handle marketing LINKS:  http://www.lisekuecker.com/uncategorized/episode054/

In this episode, you’ll learn: What is strategic communication? The different types of customers you have Why different communications tactics affect different parts of your business What do I mean by layering communication? The value of newsletters, emails, Instagram, Facebook and blogs How marketing themes can make a big impact on your business Why doing promotions on a whim is not good strategy Get tips on how to identify which platform your audience is using What is cross-marketing on different platforms and how does it work? What are my elements of content? Have fun and inspire! LINKS:  http://www.lisekuecker.com/uncategorized/episode053/

In this episode, you’ll learn: • What is the definition of a landing page? • The reasons why you shouldn’t use your home page as your landing page • How to use headlines, subheads, bullets and “call to actions” on your landing page • Why your market and your message need to match
the benefits of split-testing your landing pages • Why adding video to your landing page can make a HUGE difference! LINKS:   

In this episode, you’ll learn: How Zach became an entrepreneur at the age of 13! Why you don’t want cheap leads Learn what his first major crash and learn was What is content indigestion? Here’s why you should experiment with your business Let your customers test your products and provide you with the lab results What are emotional tentacles and why they need to be separated from data How do you re-frame the way failure looks? LINKS:   

In this episode, you’ll learn: Why money is ALWAYS the biggest objection Why I define pricing within my initial marketing material Why price points do not belong on your website How sharing your price points with warm audiences is beneficial to you Here’s what I mean by “mapping your clients” What are traditional buyers and the NEO buyers? There’s a difference between selling to and/or educating your client Why price objections usually mean clients do not see the full value of what you are selling LINKS:  http://www.lisekuecker.com/uncategorized/episode050/

In this episode, you’ll learn:  Missed opportunities are the closest thing to a “sure hypothesis” (hear why)… Email marketing isn’t dead, and is an extremely powerful tool Why you need to segment your list by the prospect’s action, problem and journey What is the ascension model and what does it look like in a product suite? Elite level programs and services are something to always keep in mind to offer How building a faculty of team members to teach and educate your clients is key List building happens every day (not just during a launch  Using quizzes can drive huge amounts of leads into your business 20% of your business can come from literally anywhere – leave room for “magic”! LINKS:  http://www.lisekuecker.com/uncategorized/episode049/

In this episode, you’ll learn: How Erin was able to overcome the largest obstacle in her business What Erin did to move away from only trading her time for money How Erin quadrupled her profit margins A completely different cultural change that allowed her to always be chasing clients for money How she found the right person to manage her business (after several wrong hires) Erin traded lower package prices for a long-term financial commitment from her clients… That her clients get better results physically because of the operational changes that were made to her business!

In this episode, you’ll learn: How Todd Herman's program had an epic effect on my 2016! Why Todd likes pushing people through major comfort zones Some of the most disciplined people he has met are “creatives” Where does discipline start? The worst thing you can do when starting out in business The more confidence we have in life, the bigger we start to play Why momentum is key, and mindset plays into everything He actually doesn’t want to know what the possibilities are for him What are the five resources in business, and why do they matter? A narrow focus will help you attract your ideal client Why 90 days is a perfect timeframe to use when goal setting Saying NO is as important (or more) as saying YES! Todd’s key concepts that he shares in his video series

In this episode, you’ll learn that I’m grateful for: Friends and family Opportunities in life and in business Mentors that have helped me along the way The ability to build a legacy to leave my family Being able to live the life I want and to serve others For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today LINKS:  http://www.lisekuecker.com/uncategorized/episode046/  

In this episode, you’ll learn: What are virtual assistants capable of doing? Why virtual assistants is an industry and not a position How to overcome your lack of trust in others in order to grow your business Why processes and systems are just as important as hiring for character and temperament How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better) You can create struggle for yourself by not staying true to your ideal client LINKS: http://www.lisekuecker.com/uncategorized/episode045/  

In this episode, you’ll learn: The four different personality types to market to, and their unique buying characteristics How knowing who you’re selling too will make your marketing so much easier Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out How do you “seed the experience” to get spontaneous buyers excited? Methodical buyers will go to any length to ensure due diligence when buying What professions tend to attract methodical people? The two things needed to make sure of if you’re doing a one-day sale Humanistic types are swayed by the story Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie  The most important thing you can do with a competitive buyer who is a “deadline dancer” LINKS:  http://www.lisekuecker.com/uncategorized/episode044/    

In this episode, you’ll learn:  How one client can turn into four with referrals! Why referrals are the warmest lead you can get Why so some people think referrals are taboo How referrals are the life blood of your business There’s a right way to ask for referrals What are the two different types of referral processes? Why having the referral process being a day-to day-metric will help you increase your overall numbers Consistency = success LINKS:  http://www.lisekuecker.com/uncategorized/episode043/

In this episode, you’ll learn: Why Myken left a six-figure position in corporate America The challenges that exist for an off-site owner How your legacy carries forward values to your children Why is feedback important for employees? The crucial need for your employees to come first LINKS:  http://www.lisekuecker.com/uncategorized/episode042/  

In this episode, you’ll learn:  How my journey lead me to my purpose What do you want to leave as you legacy? The importance of listening to the market Why you have to know and own your worth What does “riches are found in niches” mean? My biggest regrets over the last couple years and how I’ve learned from them What is on the horizon in 2017? LINKS:  http://www.lisekuecker.com/uncategorized/episode041/

In this episode, you’ll learn: How the IRS defines “employee” and “independent contractor” What are the “common law” rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a Factor 20 Test? LINKS: http://www.lisekuecker.com/uncategorized/episode040/  

In this episode, you’ll learn: How and why Racheal was able to transition from traditional corporate America to entrepreneurship The importance of calculating employee returns When to hire or outsource Why “hire slow and fire fast”? Why Racheal and Lise do not use retainer contracts How prior regrets serve you in the future Why simple is best! LINKS:  http://www.lisekuecker.com/uncategorized/episode039/

In this episode, you’ll learn:  What is Guardian Group? How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States Why is this topic so taboo to talk about? This is how predators lure children Why there is a focus in bringing all different teams together to stop this demand How is the hospitality and travel industry involved? How to quantify success in a non-profit organization How to get engaged or donate through Guardian Group to help these children  LINKS: http://www.lisekuecker.com/uncategorized/episode038/