Ready. Aim. Empire.

In this episode you’ll learn: How the low points in life often determine our greatest purpose Why I was trying to survive the low points, instead of thriving in them The ways my grandmother taught me how to embrace the fear How the dark times will make me a better mother and grandmother I know I am able to serve the world better because of my low experiences!  

In this episode you’ll learn: Dominic was able to integrate an interactive storyline with education at historic sites! How he saw the opportunity to take a project and turn it into a profitable business Why it was important to Dominic to provide an educational service (and not just a fee-based exchange) How communication was the biggest crash and learn for Dominic… It’s important to test both product and your market Cash is king but be creative with your approaches and services  

In this episode you’ll learn: How and when I knew it was time to reframe my way of charging for my services Why setting a standard hourly rate is limiting your earning potential Why your average client monthly value is THE single most important number in your business Why customer commitment matters! How I learned to “hire right” What is the attitude of your business? Why I look at the sale process as an education process  

In this episode you’ll learn: Identify what’s the right publicity for you and your business What can guest posts do for you if you are a thought leader How podcast interviews can be a more personal way to show your personality to potential clients Why print magazines are good for book promotion and lower priced ticket items What exactly is an influencer? When pitching, show people that you care about what they do and share who you are What are “credibility markers”?

In this episode you’ll learn: Business mindsets and creative mindsets go hand in hand for a successful business How systemizing will allow for major growth Riches are in niches! How Amber’s mindset changed her business and personal life - in so many ways! Be self aware and honor what is true to you…

In this episode you’ll learn: The difference between advertising and publicity Why mindset held me back initially How guest posts and podcasts interviews will really help you get started The importance and giving yourself permission to not be perfect To take one step at a time, allow yourself to step into being an expert!

In this episode you’ll learn: How I fell into a “cult of comparison” Why I restricted access to Facebook, Instagram and Pinterest Why I write down my judgments How I utilize CBT in my life!

In this episode you’ll learn: How the tiniest decision can be such a life-changing move for your business How Bottom Line is changing the conversation of accounting relationships! What a healthy bottom line business means to Marilyn and Jess? Good growth is slow growth… What it means to be a leader first (and face the mirror) The importance of a sounding board or council when laying out your processes

In this episode you’ll learn: The difference between a product-based franchise and a people-based franchise When having a franchise what will make or break your business? More liberal franchises versus turnkey franchises… The specifics on marketing, lead generation and sales processes for franchises The importance of having qualified support staff What are your monthly franchise fees and are they affordable? What is the typical failure rate for a franchise? All about the build-out and what questions you need to ask How does a protected territory radius affect me?

In this episode you’ll learn: Why my employees “Why’s” have to match up with my own How easily it is for employee infractions to spread across your team If you close yourself off to everyone, you also close yourself off to growth!

In this episode you’ll learn: What femininity means to Liz The difference between how the feminine and masculine function How Liz was able to build interest by sharing her own personal story Why did she tune out of what others were doing in similar fields? What made Liz no longer willing to comply with the manipulative parts of advertising How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments How Liz was able to take organic conversations and leverage them into a podcast

In this episode you’ll learn: Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications As a business owner, you have a bandwidth of responsibility - you should always be focused on revenue growth as a number one responsibility Why your billing systems and your customer service systems need to talk with each other Reporting is the life blood of you knowing where your business is going to go What are the most effective converting checkout pages for online businesses Here are the CRM systems I recommend… What email providers have the most support?

In this episode you’ll learn:  The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What is a nurtured email sequence (and how I execute it)?

In this episode you’ll learn: What is a “thought leader”? What are the three parts that identify a personal brand? Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect! Why conveying trust is one of the most important things to do when branding Your marketing is in your personal story… Why does your branding need “stickiness”? Endings are just as natural in life as beginnings How to wake up to passion and purpose

Things you will learn in this episode: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways) What it means to say, “When they go low, we go high” What is a $100,000 email, and how do I get it? When it comes to premium pricing, why you need to show why you’re worth it… What is the difference between premium pricing and premium packaging? The importance of asking the right questions so people can see the value of your product or service for themselves

Things you will learn in this episode: Why it is so important to educate your clients Sales is NOT about being an epic persuader! Why one of the most pivotal part of sales is asking questions What is the one crucial foundation of sales? Why save your sales for the end?

In this episode you’ll learn: How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)! How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family  Why Jess chose to get a job to learn about money and where that led him How Jess decides who to do business with and who not to partner with How Jess was able to focus on making himself a better person, boss and husband… Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve - and not to just sell

In this episode you’ll learn: Why it is important to carve your pay checks from the earnings of your business How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be How I discovered budgeting at a young age and how I apply that to my businesses today

In this episode you’ll learn: Why I invested in higher priced marketing, instead of looking for the cheap deal! How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business How I discovered “less is more” How to calculate your Average Lifetime Client Value How to map out your revenue sources and how to understand their thresholds

In this episode you’ll learn: How Carrie started out with just a hair bow in a classroom What the “Kindness Box” is and what it stands for Why “No’s” aren’t always permanent and closed doors aren’t always closed All about the “Creative Club Conference” and how Carrie manages it to be a cohesive group The importance of knowing what your customer wants There is always something on the other side of the hard!