Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

As of today, we're all about helping you to both create a successful eCommerce business AND inspire and help you along the path to net zero. In this episode Chloe is explaining WHY we're doing this, and WHAT it means.==========Useful links:The climate conference Chloe mentions https://www.youtube.com/playlist?list=PLoSGXu2qwXzHAHIjz7XxTiO1IWDy87Ete Our Net Zero Status Page https://ecommercemasterplan.com/our-net-zero-journey-updates/New Podcast - Beyond Net Zero Journey https://www.beyondnetzerojourney.com/Apply to be a guest - https://ecommercemasterplan.com/guest/Our Offsetting progress so far - https://ecologi.com/ecommercemasterplan?r=61b0a531631bbe339e443ed1 (use this link to sign up and they'll plant another 30 trees)Please let us know what you think - https://ecommercemasterplan.com/contact/I hope you decide to join us on the journey!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Down

Matt Edmundson was the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. Pre-pandemic (yes, that long ago!) he was on the show talking about how he’d grown Jersey Beauty to achieve global sales of $75million, that’s over 7 million products shipped. He’s back on the show because this year he successfully sold the business.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.in

Sarah Curran, MBE has a phenomenal history in fashion retail – founder of MyWardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer experience and sustainability.We discuss what it's going to take to be a successful fashion brand in 2022 and beyond, including how to solve the sizing issues so customers buy what fits first time; the power of true personalisation; why the customer is the biggest disruptor in the industry; AND what should be on your list for 2022.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we

Eugene Ravitsky is the President at FactoryPure an online retailer selling generators and other very heavy items! Founded in 2013 they’ve been at least doubling sales every year, have been high on the INC 5000 list for the last 2 years. This year they are on track for over $35m. We get into the nuts and bolts of how he's guided the business to this level of growth AND the key pillars of their strategy.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiri

Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale in over 600 retailers and via their own eCommerce store, This year sales are on track to hit $2m. We talk about their pivot to focus less on physical retail, and more on online retail. the management style/structure/ethos you need to keep a business growing and pivoting.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor?

Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they're avoiding ads, and even why and how they've become a B Corp.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Spon

Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec & her husband took over the business in 2015 and are now selling over $1m of toys every year. Listen to discover the secret sauce my guest has used to create a successful business selling products that are available from many other retailers. Including email, ads, SEO, customer connection, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.co

Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinning it all.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inqui

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane founded the business in 2015 and they now do 1,500 orders per month. We're chatting about the techniques and strategies they've used to build strong relationships with their customers leading to a huge growth in sales.Including several Klaviyo email marketing tips.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the

Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year grew 44%. We discuss why Ops is so crucial right now, how it's been key to enabling the growth of Lovepop. Lots of tips in here for businesses large and small - PLUS we talk about Headless too.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https

Martin Thornalley is the founder of Red Rock Games. A retailer of board and card games he founded in October 2020. Nearly 12 months in they are anticipating sales of £180k in the first year. Martin's been full time in the business since day 1, and we chat abouthow he's chosen what areas to focus on, the good and bad that's happened in the first year, why he decided to sell on WooCommerce, and the role Amazon and eBay have played in the story so far. Lots to learn in this episode!Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.i

Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve the consumer and wholesale markets. Founded in Oct 2017, they are now doing over 9,000 orders per month. We discuss what led Nick to launch the wholesale side of the business, why YouTube is a crucial marketing channel, plus how he uses the data from various tools to simplify and streamline processes, AND improve the effectiveness of the marketing.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spoti

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year, with 30% annual growth.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit. Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the best out of your ad agencies AND some make-your-ads-better tips too.Get all the links and resources we mention at eCommerceMasterPlan.comWant to find out what Becky could do for you? Book your free consultation here https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe wo

Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY.She shares some brilliant tips for gaining sales from organic Instagram, her VIP club, and lots more ways a small brand can make the most of its small size to compete against the huge brands.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy &

Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more…. We discuss how he started and grew sales, his top marketing advice, why he's bought other brands, AND how to work successfully with your significant other.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redci

Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘Activate Brand Purpose: How to harness the power of movements to transform your company’. As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brand re-invention – working on brands as diverse as Goldman Sachs, Lexus, Jim Beam, and Heineken! We're chatting about how you can use your purpose to improve your business and your marketing - get ready for lots of examples, and big ideas.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or r

Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%. We discuss many of the areas that have made BakBlade such a success including product development, mindset, choosing where to sell, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dhruv Saxena is Co-founder at Shipbob a tech-first 3PL whose latest round of funding has valued them at over $1bn. They have over 24 fulfilment centres throughout the USA, UK and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat with us! We're talking about all the ways in which by getting your fulfilment set up right you can BOTH increase first-time purchases AND repeat purchases.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go he