Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and leading to 3.8 million visitors a year online.As well as discussing what it's like to balance the needs of a historic, regionally famous store with an eCommerce store, we're focusing in on key recent developments around their local artisan marketplace, and a brilliant gift finder.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love

This bonus episode is our response to what’s happening in Ukraine.It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.So what’s this episode about?Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”.So we’re going to talk about how those eCommerce skills are being leveraged to helpAnd we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently.Yes, we are doing an episode on a war. BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime.Wow!We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do...Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on S

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rating and in 2021 they facilitated 20,000 item exchanges!As you know we’re now on a mission to help you embrace the path to net zero, make your business and your products more sustainable AND help educate consumers to make better buying decisions.One of the worst industries – one that contributes more to the climate emergency than the flying and shipping industries combined is…. FASHION.So it was BRILLIANT to see lots of sustainability focused brands in this year’s Drapers 30 under 30 – for our international listeners Drapers magazine is the beating heart of the UK fashion industry.So we’re going to be showcasing a handful of these brilliant brands over the next few months, because I believe the ways they’re approaching creating a successful business that also does a LOT of good for the planet is the sort of inspir

The word “sustainable” gets used LOADS at the moment, we use it a lot on this podcast – BUT what does it actually mean? What does it take to really be sustainable?Today’s guest unveiled software as CES in January that rapidly and cost-effectively evaluates the environmental impact of consumer products at global scale. So I figured he’d be a good person to discuss what “sustainable” really means for all of us.And what the benefits of shouting about your sustainability credentials really are.Austin Simms is the co-founder & COO at Dayrize, a business which exists to help business and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike, Philips and Brooks Running.Please do listen to the end where you’ll find out just how easy and low-cost it can be to have the sustainability score of all your pro

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others.Elaine is the author of the brilliant book “Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness” It’s brand new, and in it, Elaine shares her blueprint for going high revenue without building a huge team.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in be

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, amazing press coverage including being named one of the ‘9 best sustainable lingerie brands you need to know about’ AND being one of this year’s Drapers 30 under 30! (for non-UK listeners, Drapers Magazine is the beating heart of the UK fashion industry).Katie's chatting with eCommerce MasterPlan Host Chloe Thomas about how she's built a strong community based on the core values of her business - a community that enabled them to fund and successfully launch the business, opting out of Black Friday last year, their most powerful marketing channel.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podca

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business.Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. We're discussing:how she keeps Sancho's focused on their valuesand leverages that to grow the sales. Plus we explore the huge opportunity that her second hand clothing app Owni provides to all retailers.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.in

David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses. Over the last year they've had great success launching their products on the Walmart marketplace.We're discussing BOTH why you should be considering selling on Walmart and HOW to do it well.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being

Yes, we're getting DEEP into eCommerce sustainability.Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro businesses to net zero by 2025.He's chatting with Chloe about WHY to go net zeroHOW to do itAND how to shout about it for maximum impactGet all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Intere

Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people. He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truly accessible.Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them...Th

One of our famous expert mash-up episodes! Each of our guests has been asked for their top tip for eCommerce Success in 2022. We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from TamebaySue Monhait from Gift Biz UnwrappedJamie Huskisson from JH and Meet MagentoBen Marks from ShopwareLuke Hodgson from eCommerce ThinkingRytis Lauris from OmnisendTim Richardson from Your Basket is EmptyArlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show a MUST LISTEN for your planning for 2022.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMaster

Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January...This podcast uses the following

Since 2013 Luke Hodgson has been helping eCommerce businesses improve their systems, and find their path to growth. With an impressive background in building platforms that fix all those integration headaches, his most recent endeavour is eCommerce Thinking – a business on a mission to help fast growth DTC brands scale their tech just as easily as they scale their teams, marketing and sales.As part of all that Luke’s been diving into the DNA of 100s of DTC brands to work out the stages for growth, and key things to do on that growth path.As I often say “there’s an awful lot you *could* do to grow an eCommerce brand, the successful companies are the ones who work out what they *should* do at any given point.Luke shared an AMAZING guide to working this out on LinkedIn recently – and that’s why he’s here as part of our growth series – to share it with all of you!JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We

Simon Bell is co-founder at Immaculate Vegan, a curated fashion marketplace – for consumers who like a lot of style with their ethics. Launched in 2019 growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth. We discuss what it takes to be a fast-growth startup, how to plan for the growth, going all-in with your time, building the right team whilst keeping costs low, lean-thinking, Minimum Viable Products, AND (of course) what the marketing looks like.Whether you're plotting your own fast-growth startup, or looking to simply accelerate your growth in 2022, or even streamline your business - this one is well worth the listen.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party

One of our famous expert mash-up episodes! Each of our guests have been asked "What is the most important thing we learnt in eCommerce in 2021?" We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from TamebaySue Monhait from Gift Biz Unwrapped,Jamie Huskisson from JH and Meet MagentoBen Marks from ShopwareLuke Hodgson from eCommerce ThinkingRytis Lauris from OmnisendTim Richardson from Your Basket is EmptyArlen Robinson from OSI Affiliate Software and the eCommerce Marketing PodcastYou'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, supply chain, tech stack, increasing competition, marketing and a LOT more.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURS

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community impact efforts. Founded in 2014 they have been consistently doubling the business and now have a global team of over 200 people. A truly inspiring story.JGSThis is the first of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention

There's not enough companies in eCommerce embracing 'launches' - so as an end-of-year special we're sharing our host Chloe Thomas being interviewed about the Marketing Launch Framework.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hepsie Goddin is co-founder of Martha & Hepsie -- a quirky illustrated homeware, gifts & stationery seller she founded with her sister way back in 2011. Ten years on they now do 300 order per month. They have one of the best "Values" page on their website I've come across, and we talk about wholesaling, streamlining processes, email marketing, and how they've put both the Kindness economy AND reducing carbon into their business.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go her

Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY. We talk about what it's taken to launch and grow the business, getting into team, outsourcing, recruitment, retention, and mindset! With a big helping of customer education and sustainability.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: htt