Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday Google Aims to Reinvent How We Discover the News https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/ Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/   SHOW SPONSOR - SMARTLING Download Going Global with Mobil

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061 Fender Strums Up Demand With Guitar Lessons http://brandchannel.com/2017/07/10/fender-play-071017/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207 SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVEShttps://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html? http://adage.com/article/agency-news/de

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feedhttps://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam   3 Ways Artificial Intelligence Will Change Publishinghttps://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html Content Marketers Increasingly Looking to AI To Supplement Marketing Needshttp://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs and http://contentmarketinginstitute.com/2016/03

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter.  Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli.  This week's story links: At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/06/25/business/media/at-cannes-the-great-gusher-of-content-comes-with-warning-signs.html Why we’re dropping the term “content marketing”https://blog.intercom.com/why-were-dropping-the-term-content-marketing/#ContentStrategy The New York Times CEO on state of digital advertising: ‘Nightmarish joke’https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/ SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at Co

In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki. This week's show links: SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189 TOM - Kawasaki and Good Times magazine https://rideapart.com/articles/recalling-kawasakis-good-times-magazine  

This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty.  Rants and raves include net neutrality and YouTube's ad crisis.  This week's TOM example: Mobil. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerdwallet-maggie-leung   The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/     Trust Marketing in the Fake News Era http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/   SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:S

Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b Be Careful Celebrating Googles New Ad Blocker:Here’s What’s Really Going On https://theintercept.com/2017/06/05/be-careful-celebrating-googles-new-ad-blocker-heres-whats-really-going-on/   Craft Brewers Question Anheuser-Busch’s Foray Into Publishing http://www.bizjournals.com/portland/news/2017/06/07/craft-brewers-question-anheuser-buschs-foray-into.html http://bostinno.streetwise.co/2017/06/07/harpoon-responds-to-ab-inbev-acquisition-of-ratebeer-site/   SHOW SPONSOR - GOTOWEBINAR Download the eBo

In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover. This week's show links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b Mary Meeker’s 2017 Internet Trends Report http://adage.com/article/media/10-takeaways-mary-meeker-s-2017-internet-rrends-report/309214/ With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/   SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopp

Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting.  Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b 5 US Media Trends To Keep An Eye On https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on Edison Research Releases Social Sharing In The Mobile World Reporthttp://www.edisonresearch.com/social-sharing-mobile-world/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/05/reactive-storytelling-reebok/ http://adage.com/article/digital/google-moves-kill-click-attribut

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/   Don’t Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/   Conde Naste Sees Commerce Opportunity With Branded Subscription Boxeshttps://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-chil

In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate. This week's story links: Snap Is Losing Twice As Much Money This Year As Lasthttps://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets Marketing Content or Content Marketinghttp://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/ The CMO Role Is Shifting in 2017http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/ SHOW SPONSOR - BRIGHTCOVE Download “The Science of Social Video” Now - http://cmi.media/pnr183 RANTS AND RAVES http://www.marketingdive.com/news/

In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near.  Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare. This week's story links: WhirlPool Acquires Yummly https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/ Time Facebook And Google Accept They Are Publishers With Responsibilities https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698 Forrester Sees Advertiser Revolt As The Beginning Of The End http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/ SPONSOR - BRIGHTCOVE and their ebook "The Science

In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat.  Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181 Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shamehttp://www.businessinsider.com/heineken-ad-worlds-apart-transgender-climate-change-feminism-2017-4/ http://www.adweek.com/brand-marketing/hey-pepsi-heres-how-its-done-heineken-takes-on-our-differences-and-nails-it/ ESPN Will Cut 100 Air Personalities Todayhttp://finance.yahoo.com/news/espn-will-cut-100-air-personalities-today-123057142.html?.tsrc=fauxdal http://www.espnfrontrow.com/2017/04/espns-content-evolution-strat

In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high demand, while executives absolutely love long-form content.  Rants and raves include content workflow and mission statements.  This week's TOM example: a content event in 1916. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180 Google Plans Ad Blocker As A Feature In New Chrome Browser https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233 The Most In-Demand Marketing Skillshttps://www.marketingprofs.com/charts/2017/31918/the-most-in-demand-marketing-skills Global Executives Study From Quartzhttps://insights.qz.com/ges/2016/ RANTS AND RAVES http://contentmarketinginstitute.com/2017/04/habits-productive-content-teams/ https://www.inc.com/magazine/

In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179 Rumors: Is Apple Going To Buy Apple http://markets.businessinsider.com/news/stocks/apple-seen-as-disney-buyer-by-wall-street-malone-2017-3-1001866926-1001866926 Netflix Has A Billion Dollar New Business That It’s Starting To Explore http://www.businessinsider.com/netflix-merchandise-revenue-2017-4 Six Strategic Lessons For Publishers Moving Beyond The Articlehttps://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article   Rant/Rave http://www.adweek.com/agencyspy/heres-the-problem-with-that-content-stud

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction.  This week's This Old Marketing: Stockman Insurance. This week's story links: Second By Second Breakdown of the Kendall Jenner Pepsi Adhttps://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html How Dennis Publishing’s Willingness To Pivot Underpins Its Profitabilityhttps://www.themediabriefing.com/article/james-tye-dennis-bmas-2017 Zazzle Produces Research On The State of Content Marketing In The UK - 2017https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing.  Download here: http://cmi.media/pnr178b   Parse.ly and the State of Content Analytics.  Download here: http://cmi.media/p

In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content.  Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen. This week's story links: EPISODE SPONSORParse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr177   RANTS AND RAVES http://www.business-standard.com/article/international/enemy-number-one-is-netflix-the-monster-that-s-eating-hollywood-117032600023_1.html http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/ TOM - THE BLUES KITCHEN https://en.wikipedia.org/wiki/The_Blues_Kitchen http://www.thecriticsguide.com/sevensins/209/steve-ball.html

In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out.  Rants and raves include mixing up your content strategy and LinkedIn's advertising model.  This week's TOM example: Red Hat and OpenSource.com. This week's story links: A&E Networks Wants To Operate Like A Publisher http://adage.com/article/special-report-tv-upfront/a-e-networks-operate-a-publisher/308360/ Medium Wants To Charge You $5 For Mediumhttps://medium.com/membership Twitter Considers Paid Optionhttp://www.bbc.com/news/technology-39376379   EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr176 RANTS AND RAVEShttps://arstechnica.com/tech-policy/2017/03/senate-votes-to-let-isps-sell-your-web-browsing-history-to-advertisers/ ht

In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day.  Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness. This week's story links: Native Advertising Doesn't Work http://www.medialifemagazine.com/native-advertising-doesnt-work/ Native Advertising Does Work http://adage.com/article/digital/native-content-yielding-big-returns-publishers/307799/   New CMO Survey - Marketers To Spend on Analytics https://cmosurvey.org/marketing-analytics/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/   Link to Survey Itself: https://cmosurvey.org/wp-content/uploads/sites/11/2017/02/The_CMO_Survey-Topline_Results-Feb-2017.pdf     EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr175   RANTS AND RAV

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece.  This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/ Teens And Tweens Are A Print Hungry Audiencehttp://www.minonline.com/teens-tweens-magazines-bauer-media-group/ Video Is The New Blogginghttp://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/   SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com   Rants and Raves http://nativeadvertisinginstitute.com/blog/native