Clintcast

In further discussion of marketing, a common difficult task is the area of marketing to doctors. We have found that when you can employ techniques that are based on the premise of using doctors to market to other doctors, you are more likely to be successful. Learn how!

As has been discussed often on Clintcast, problems should be addressed at the level closest to the problem. Today's episode discusses those problems, goals, issues and opportunities specific to the relationship between therapy and nursing and offers ways to maximize this team’s efforts.

Marketing is a vital function of every organization, both for positive revenue as well as positive attitude. Mapping is a strategy you can use to help define a more specific target market for a more focused marketing effort. Learn how to put this in action today!

We are big believers in dealing with problems head on. However, what do you do with problems that in the bigger scheme of things, really aren't problems? Clint addresses this difficult situation in relation to the P= S policy discussed in early episodes.

In Change Management, as Clint has described in earlier episodes, you will have a range of team members (#1-4) in change implementation effectiveness. Your #1’s are the gung-ho members ready to lead the way into the new direction. Today, Clint discusses reward strategies for these members as well as how to integrate them with the other #2-4 members on change teams.

Healthcare continuing education is undergoing major strides as a result of ever-increasing demands on our time. Maun-Lemke and the Professional Development Network have teamed to develop IHNUniversity.com as an online alternative where professionals not only get the CEU credits they need, but more importantly, gain immediately usable info and techniques.

A growing trend in identifying areas for opportunity is the concept of Mystery Shopping. As one of Maun-Lemke's product lines for instance, it provides an honest, cost-effective and positive measure of finding ways in which an organization can improve its abilities to attract and secure customers.

There is a new trend taking hold in healthcare facilities of developing ‘neighborhoods’ in care groups. While it is a great idea, sometimes getting the ‘neighborly behaviors’ that should accompany these groups is not as successfully implemented. Get Clint's advice on ways to improve these arrangements.

Board members of organizations have important, defined roles and functions and are subject to expectations regarding the organization’s well-being, just like other employees. Thusly, their ‘involvement’ must be managed as well to ensure their efforts result in a positive outcome for the organization as well as themselves.

Healthcare is an area where most of our customers would prefer ‘not’ to be our customers. That being the case, providing excellent customer service is already a challenge. Clint shares his rules of 3 for helping to make a positive impact on the new customer admissions experience.

Practically everyone acknowledges that rewards and recognition are a great motivator. When you can incorporate these at a team level, that’s even better to celebrate team accomplishments! Learn Clint’s techniques to ensure this action is successful in its goals.

The ‘Dining’ portions of the healthcare day encompass the most difficult, staff intensive, mistake prone times in our business routine. As the Care Crowd Creed states, teaming makes it easier - examine the concept of Team Based Dining and how it can benefit your meal periods and beyond!

There is no question that home based technology is a very large market in healthcare that is already pervading every niche the business. As such, this is a great time to get to know the options currently available as well as ones on the near horizon and to find ways to integrate them into your sales/product models. You can rest assured if you do not, your competition will!

While nobody enjoys a downturn in the economy like the one currently being experienced, it does nonetheless raise an excellent opportunity to recruit new employees! In fact, it can be a win/win situation for both employers and employees - listen in to hear Clint elaborate.

Today, Clint speaks again with Brian Lee of Custom Learning Systems Group regarding customer service. As they discuss, world-class customer satisfaction begins with world-class customer service at the level closest to the customer. This, in turn, translates into higher revenues, better employee recruitment/retention, smoother operations, etc. Empowering employees to deliver world-class service pays itself back many times over.

Creating an outcome sheet is a great way to sum up ‘a story’ about a particular product or service you provide. It contains narrative info, as well as data, testimonials, bragging points, etc. that can be used in a multitude of ways, both externally with your customers, but also internally by your administration and staff for continual improvement. Learn how to take advantage of these gems today!

A great technique for retaining your customers, or better still, having them spread the word about your products/services (recruiting new customers) is the use of Alumni Events. These opportunities to celebrate successes also provide a chance to capture further customer loyalty, survey info and feedback and morale boosting (for you and your staff, as well as them). It also provides a gauge by which you can measure your current customer satisfaction effectiveness.

Achieving balance is a difficult yet crucial ‘active strategy on a daily basis’ in your life’s work. Not only must you find balance for your own self, but you must also maintain your balance within the balances of those around you (sometimes helping them find their own balance in the process). Confusing? Clint helps you get it straight today.

Plain and simple - there are only 24 hours in a day. As such, time management skills are crucial in making the most of the time you have today. Here are some tips on how to integrate your precious time with your life plans and goals so you can maximize your sleep, work and play time and still make progress on your life’s mission.

Today, Clint chats with Brian Lee, a fellow colleague and speaker in the healthcare profession. They discuss customer service in relation to employee recruiting and retention, given the coming healthcare program of HCAHPS. As Brian elaborates, employee morale drives positive outcomes in patient satisfaction, which he relates to the HCAHPS and similar performance measures.