Let's Talk Marketing With Denise Fay

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make. Price, it seems, isn't always the primary concern for buyers.  In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme. You see, your customers buy on value. You know this. But how to you measure that value in order to set your pricing? In this podcast, I give you three ways in which you can change your pricing by measuring your value. Three elements to consider include Convenience Speed Customer Service So, how do you price your product or service in a sea of competition? It's simple: understand what your customers value and tailor your pricing accordingly. Whether it's the convenience of seamless transactions, the speed of lightning-fast service, or the warmth of exceptio

In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace.  I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough.  Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more thing to boost your visibility  And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days. In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don’t have to wait until the actual month starts.  I give you five ideas – to add to your own – to increase your visibility. From increa

What does talk of recession and whiskey have to do with marketing?  Everything!  It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.  A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.  If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy.  I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around.  And not in the way you think it will.  If you're curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in.  I suggest 5 behaviour changes that you can adapt or bring into your marketing such as ignoring fear choosing words wisely... For the other five, well you'll have to listen in!  Grab your earphones and listen.  Links

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity. Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth. In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December.  Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas.  I can say that now it's December 1st!  Links referenced in this podcast :  How to Market your Small Business - https://www.achievemarketing.ie/plan How to get in Contact  www.denisefay.com  https://www.achievemarketing.ie   

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success: Principle #1 – Experiment, Measure, Adapt Discover how experimentation is the key to finding what works best for your business and audience. Learn how to meticulously measure results and let the data guide your strategy. See why blaming yourself is a dead-end street and why adaptation is your best friend. Principle #2 – No One Size Fits All Understand why there's no universal marketing formula and why customization is crucial. Explore how tailoring your approach to

Hey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!  Episode Highlights: In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey. The Media Triad There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media. Your Client Attraction Toolkit: Nine Game-Changing MethodsI've got a treasure trove of strategies waiting for you. I’ve broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business. Crafting Your Signature App

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke emotions, and create lasting impressions on your audience. Decoding the Psychology of Persuasion: Delve into the psychology behind persuasive marketing and understand how words can trigger action in your audience. Mastering Clarity and Consistency: Learn how words play a pivotal role in creating clarity and maintaining consistency in your marketing messages. With all episodes, I share three practical action items that you

Welcome to the podcast aimed specifically at coaches and consultants who find themselves uncertain about their marketing message. In this episode, we dive deep into the importance of clarity and how it can make a significant difference in your marketing efforts. Your host, Denise Fay, shares her own experiences and insights, providing valuable guidance to help you craft a compelling marketing message that resonates with your target audience. Episode Highlights: The essential role of clarity in marketing and how a confused mind never buys. The two crucial aspects of achieving clarity: your message and the words you use. How You Factor is an essential part of The FAY WAY to Marketing, a framework for effective marketing. Dispelling the myth of the 60-second elevator pitch and focusing on the power of clarity instead. Embracing your uniqueness and showcasing your YOU Factor to stand out from the competition.   The transformation from a great marketing message to a phenomenal one by working on your YOU Fa

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum. In this episode, you’ll discover Why the cookie cutter template of finding your ideal customer avatar is not ideal A new way to look at your avatar and company to help identify your ideal market Three practical strategies to understanding your target market So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you. If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier. If you have an existing profile or avatar, you can expand on it with the practical steps I include. Eithe

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago. This podcast continues the series on the FAY WAY to Marketing. As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change. In this podcast, we talk about the foundations of a business being similar to the foundations of a house... Understanding your target audience is like surveying the land Defining your YOU Factor is like laying the foundation Developing the words you use is like framing the house Creating your attraction plan is a

I’m am super excited to announce to the world the Fay Way to Marketing. I’ve been using a proven process for marketing which I’ve developed over years but didn’t have a name for it until last year. I had a name for a process for years but wasn’t brave enough to use it until this year. Now is the time to put one with the other...You’ve guessed it...it’s the FAY WAY to Marketing. This episode will introduce you to the proven six stage system to making impact, income and attracting ideal clients as a service based professional and small business owner. So many businesses struggle with marketing needlessly. Marketing is a core business strategy, when used correctly, can make the difference from struggle to success. The FAY WAY to Marketing is a six stage system designed for business owners and professionals who sell a service. This episode explains the WHY behind the process, the story behind it and how it can help service based professionals to make more impact, more income with ideal clients.  It's also the sta

This episode is dedicated to putting the Relationship back into Relationship Marketing. This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook. What did they have in common? Customers and relationships. This podcast is the start in a series of podcasts dedicated to relationship marketing. I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002. Lets just say, marketing principles don’t change. :-) In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things: 1. What is relationship marketing 2. Three reasons why you should put the relationship back into relationship marketing 3. Three questions to ask yourself about relationship marketing This podcast is a food

Today’s new podcast episode is something I’ve never done before. I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about.  So I thought I'd dedicate a podcast to it - ask me anything. It’s a new format – so lets see how it goes. I’ve grouped the questions into one theme because I’m asked about it a lot – social media. In this podcast, I ask (and answer) these three questions: 1. Do I really need a strategy for my business social media? 2. How do I go about creating a social media strategy? 3. How do you engage with a quiet audience? If you’ve any questions, that you’d like answered in upcoming episodes, about marketing and mindset, then head email me at denisefay at achievemarketing.ie. You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity. Tag me on social

Marketing in February, for so many businesses, centres on Valentines Day. This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum. In this podcast, I share three strategies to get your marketing springing forward. 1.The first strategy I give you is all about love. After all, love is all around us...and what I’d like for you is that customers start associating your company, message, brand with a brand that they love. There are five categories of love that I talk about – from ‘OMG, the best brand ever’ to ‘Who??”. And then I give you three tips on how to go build your personality around your YOU factor. 2. The second strategy relates to content and getting out there by writing some original content. YOU are the only one that has the expertise, experience and life lessons that you have gained. No amount of AI can replace that. So share it between now and the end of February. I give you some ideas here. 3. The last strategy is often o

2023 saw me start the year a little differently than others.  I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call panic promotion, I surprised myself. I decided to plan.  Not panic.  Not procrastinate.  If you're  looking for a little different advice than the usual goal setting at the beginning of 2023, you'll love this short little podcast.  This is one to save and listen to when you go through the peaks and troughs that will happen in 2023...even when it's going to be your best year yet.  You'll soon discover on this podcast how to:  Plan Differently, Avoid Procrastination, Ignore Panic. Links mentioned in the podcast  The free The Achievers Club Community Facebook group. Come and join us.  Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.  However, my advice to you is to pause.  You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work.  In this short podcast, I share 5 tips to make your marketing copy flow. Little tips that will make a difference to someone reading you copy or moving on.  This is one to save and listen to again and again.  You'll soon discover on this podcast:  How to avoid the dreaded wall of text,  The only way that people will spend their hard earned time with you, How your copy should be able to strut up and down muscle beach, An exercise that is so worthwhile but it hard (even seasoned copywriters like me struggle), Inject some art into your writing.  Links men

Standing out is easier than you think. Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race to the bottom, in terms of customer service and delivering good customer experience. And for someone who cares about how people do business, this race is killing me. You see, I truly remain committed to one thing – customer and client centric marketing. This episode is dedicated to showing you, using two examples that most people can relate to, that standing out is easier than you think. The big question I ask in this podcast is - How can I provide better customer experience? It's a short but thoughtful episode, an area of marketing that sometimes we don't give as much attention to as perhaps we should. Enjoy. Links mentioned in the Podcast How to keep a client for life (video)  Then come over and chat with us…on social. I’d love to hear from you. Here’s where you’ll find us: Join the conversation over on the free The Ach

Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life. Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you. A self proclaimed, mid-life beginner, Amy shares that it’s never too late to be who you might have been. Just think about that – you are are never too late to be who you might have been. We talk about running a business with values, what fulfilment means, living every moment and living a life on purpose with purposeful activities. How exciting that is! And of course we talked about podcasting. If you have ever thought of launching a podcast, this is an episode for you. Amy’s podcast - Focus on Why – is listened to in 113 countries. Her previous podcast, which hasn’t had any new episodes since 2020 continues to grow listenership. This girl knows how to make and market a successful podcas

Sometimes we need to slow down to reassess what's working and what isn't and reset.  Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have.  Take the time and reassess these three Ws:  Your Why This will keep you grounded while you get busy with summer activities or when you face into the moments of doubt.  Your Who  Knowing who you serve and truly understanding your customers, clients or patients problems sets you up for success in a way more than you will ever know.  Your Way  What way are you marketing your business, your products or services?  It will really help you in a big way moving forward. It's so important to keep moving forward, to keep the momentum going.  What do I alway say? It takes way more energy to stop and start than to slow down and keep it going.  In this episode, I talk more about the Who than the other two Ws...your why and your way.  The power of your marketing comes from understanding your customer better than they