Reynolds Bickerstaff's Podcast

In this Sales Meeting Reynolds Bickerstaff shares economic data to support his predictions for the 2022 Housing Market. 

During this Sales Meeting we will discuss ways to market your business, promote your properties and bring value to your clients. Shelter in Place is forcing us all to do things we should have adopted weeks, months or even years ago.Real Estate is changing. Technology isn't taking the place of real estate agents, but it is making those agents and real estate firms who embrace technology able to sell more homes and in a shorter period of time. Here’s what we know about our Business. Real Estate is currently classified as an “essential service” and neither state has issued an order to classify the Real Estate industry as a “Non-Essential” business. You may continue working as you have been these past few weeks. Just be careful and use good judgement. "Four short words sum up what lifted most successful individuals above the crowd: a little bit more. They did all that was expected of them and......a little bit more."  - A. Lou Vickery————————————————————For Career Opportunities at Bickerstaff Parha

According to Larry Kendall and Scott Degraffenreid, we give referrals to LOOK GOOD. Did you know that a face to face referral has an 80% success rate when compared to advertising? This incidence of consideration is a term that addresses how often you defer to a referral or piece of advertising when considering a purchase. Statistics show that when someone suggests something to you, you will consider that suggestion the next time you have an opportunity to buy or use that product 80% of the time. This is INCREDIBLE!!!!!!   With thousands of attempts to capture our attention each day, the only way to break through is with a personal referral. 

Great Realtors come in all shapes and sizes. Some are reserved and analytical, while others shout their messages from the mountaintops. Different situations call for different styles. But the best Realtors all have a high degree of emotional intelligence. This is the ability to monitor your feelings and those of others and to use that information to guide your thinking and behavior. Today we’ll talk about emotional intelligence, a vital quality for every leader. The author, psychologist Daniel Goleman, studied leaders at nearly 200 global companies. His findings, published in Harvard Business Review,  will help you recognize emotional intelligence in yourself and your employees and assess people’s leadership potential.Watch the presentation on YouTube:https://youtu.be/AR3H-MAhV6Y

After reading a few of Dr. Tasha Eurich's articles in Harvard Business Review and watching her TED Talk on Self-Awareness, I applied her research to Real Estate. This video includes her findings on Self-Awareness and my thoughts on how Real Estate Agents can use this information to improve their Emotional Intelligence.

As you move from a Transaction Mindset to a Referral Mindset the 4th item to focus on is Consistency and the 5th is your FLOW. After attending a seminar by Ninja Selling Founder, Larry Kendall, and reading his article in Real Trends, I created a presentation to share his ideas. These simple practices will help you build stronger relationships and increase your income.https://youtu.be/TT5hVOcR7p8

Why are our clients afraid to refer their friends to us? They are afraid we won't make them look good to their friends and family. I attend a session at the Leading RE Conference in Vegas, lead by Ninja Selling Founder Larry Kendall. He believes there are 5 keys to Earning referrals and I'll share 3 of them in this video and the remaining 2 next week.watch the meeting here https://youtu.be/eHWFkXjAO1g

2 weeks ago we reintroduced you to "Trust Agents" by Chris Brogan & Julien Smith. Now, we will complete the discussion by introducing you to the "Archimedes Effect." "But Reynolds, what does this have to do with Real Estate?" Great question. Archimedes discovered Leverage, along with many other things. I will share some ideas about how to leverage the Web to accomplish more with less effort. The Web is a gigantic lever. Everyday you can use it to accomplish anything more easily than before.

After reading "Trust Agents" by Chris Brogan and Julien Smith for the 3rd time, I updated my presentation to focus on what Real Estate Agents should be doing in 2019. Trust Agents are people who humanize the Web with Social Capital. Non sales-oriented, non-high-pressure marketers who speak technology fluently. They use the web to be genuine, to humanize their business, share recommendations and spread their influence.They connect with people and know how to leave a good impression.http://www.bickerstaffparham.com/http://rbickerstaff.buzzsprout.com

What trends will gain significant marketshare in 2019? Who will attempt to disrupt our industry? What tool should agents add to their marketing strategy? In the first episode of 2019, Reynolds share's his predictions for the industry. 

In this business meeting we share 3 principles from Admiral William H. McRaven's book "Make Your Bed." His address to the 2014 graduating class of the University of Texas went viral, because his principles learned during his 37 years as a Navy Seal, can be applied in our daily lives. 1. Start your day with a task completed.2. Life is Not Fair.3. Never Ever Quit.To receive a notification of our next video, subscribe to our Youtube Channel or Podcast.

The founder of the Boston Beer Company, Jim Koch, shares tons of business strategies in his book “Quench Your Own Thrist.” This video on covers 3 of them: 1. Don’t risk what you have to get what you don’t need.2. Don’t hire until employees will pay for themselves, either in sales or cost savings day 1. 3. Never hire someone unless they raise the average.I hope you will apply these strategies when you begin business planning for next year.

Can you summarize your purpose in 35 words or less? To create a Strategy Statement for your team, you will need to define the Objective, Scope and Advantage. In this podcast we discuss the Harvard Business Review article, "Can you say what your strategy is?" by reviewing the story of Edward Jones, the financial adviser.

Relationships are the foundation of all businesses. Once a relationship is established, it is less expensive to maintain this relationship, than it is to go out and develop a new one. The benefit of filling up your pipeline and having the discipline to keep it full every month, is soon realizing that there is an unlimited supply of business waiting for you. During this Business Meeting, Reynolds helps you understand how to keep your pipeline full.

Successful people understand: 1. The Madness of the Morning 2. It's Matter of Will Power 3. Important, but not Urgent Things 4. How to make over their morning. This presentation highlights strategies from Laura Vandekam's book "What The Most Successful People Do Before Breakfast." To watch the video recording, please visit: https://www.youtube.com/user/WaddellRealty

Rituals are a set of predetermined actions. Are yours Mindless and Counterproductive or Intentional and Useful? We've been using Michael Hyatt's Full Focus Planner for several months now. It's amazing how productive one can become by creating & following some daily rituals.

This is a quick review of the most important topics we've discussed this year. Consider this our greatest hits of 2018. If you don't have time to watch or listen to all of our business meetings, then this is the video/podcast for you.

Children can teach us so much about sales. What does the word No mean to a child? Almost nothing. During this discussion we present the advantages of asking your clients Open and Closed Questions. Also we cover the Trial Close, Assumptive Close, Alternative Close, Take Away Close and the Final Close. Always Be Closing!

There are Four Characteristics that will help you become a better negotiator: (1) Be Patient (2) Be Confident (3) Be Empathetic (4) Be Likable. Before any negotiations are to begin, you will need to develop a process for assessing your client's needs. During this podcast we will offer 7 tips to help you become a better negotiator.