Standout With Cheryl Tan

This is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other podcasts and on TV. Her podcast attracts an audience of highly-engaged parents. Karen faces the same problem we all do. We see the buffet of options all around us. We can do Facebook Live, we can blog, podcast and speak on stage. We can starting pinning on Pinterest or begin to grow a following on Twitter. But which one is the most effective way to attract an audience and grow a business? You may be surprised by what I tell her. Karen has done a great job in growing an audience. It's frustrating, though, when sales aren't